The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.

The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.

Personalized accessories – Counselor’s 2025 Product of the Year – have made waves by turning promo’s smallest items into major vessels for personal expression and brand engagement. Tommy Gomez, senior director of creative strategy at Brilliant (asi/), joins Promo Insiders to talk through the trend and why it’s made such an impact.

Lindsay Hampson of ThisRock explains why sustainability is a must-have for promotional products distributors of all sizes and how taking simple steps to measure and mitigate environmental impact can help to save money and increase business.

Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.

Jay Busselle and Jeff Solomon of Branded Merch Network visit the show to look back on the inaugural summit and share a sneak peek of what’s planned for next year.

In this episode of Promo Insiders, international trade and policy expert Babak Hafezi discusses modern supply chain challenges, the recent Supreme Court case on tariffs and what the future of trade could mean for promo.

Lauren Davis and Sean Doherty of Box Genie explain the emotional impact of a well-designed unboxing experience and explore some current trends in packaging.

In this episode of Promo Insiders, ASI Media editors break down some of their favorite “merch in the wild” stories of the past few weeks.

The president of GBS BrandConnect traces his career from print beginnings to full-service present.