The Counselor editors recap all the highlights from ASI’s signature southwest trade show.

Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.

Jimmy Bryant talks about how he launched his nature-inspired apparel and accessories brand that’s sold in every REI store across the country.

Counselor editors taste-test fun snacks and discuss sales ideas for spring and summer campaigns.

Compass Industries President Mike Levy joins Promo Insiders to discuss how the third-generation family business built its product niche and how it tackles industry relationship-building today, both with retail manufacturers and promo distributors.

Christy and Brian Floriani, owners of BUKU Branded, talk about why they’ve chosen to devote 100% of the net profits from their distributorship to advancing literacy in America.

Liz Haesler, chief merchandising officer at PCNA and a member of the ASI Promo for the Planet advisory board, says that buyers are no longer asking why sustainability matters and instead want specific proof points and verified impact data.

Nick Friedman, co-founder of multimillion dollar moving company College Hunks Hauling Junk and the keynote speaker at ASI Fort Worth 2026, explains how building trust helps his company stand out in a crowded market.

Have you ever thought about decorating with patches and emblems, but weren’t sure where to start? Consider this podcast your crash course on how to get started. Today we’re joined by Lizz Riedy, Content Marketing Specialist at STAHLS' (asi/88984), who’s explaining everything you need to know. We’ll cover new and trending patch and emblem styles, popular products to decorate and explain how simple it is to start doing – even if you never have before.

The owner of WHOOPLA (asi/522701) explains how the distributor brought print into the fold and how it executes creative kit ideas for customers.