Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.

The VP of Swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.

As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.

ASI’s Nate Kucsma and Hannah Rosenberger dive into the key findings from the just-released 2026 Ad Impressions Study, which highlights the continued effectiveness and impact of promotional products.

Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study that measures promo’s carbon impact against other advertising mediums and discuss what the industry must do to keep the positive momentum going.

Lutz discusses how he found his place in print and promo and grew his brand's niche.

The Counselor editors recap all the highlights from ASI’s signature southwest trade show.

Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.

Jimmy Bryant talks about how he launched his nature-inspired apparel and accessories brand that’s sold in every REI store across the country.

Counselor editors taste-test fun snacks and discuss sales ideas for spring and summer campaigns.