Dilip Bhavnani, chief operating officer at Counselor Top 40 supplier Sunscope, discusses the War in Iran and its impact on promo.

Counselor editors chat with leaders at three of the companies on the 2026 list to determine what makes them such great places to work.

The CEO of Red Swag made what could've been a dull job something memorable using print and promo.

Michelle Chen of Fossa Apparel (asi/55141) discusses macro forces affecting sourcing and the supply chain, and how she and her team stay in step with consumer and retail trends.

Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.

The VP of Swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.

As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.

ASI’s Nate Kucsma and Hannah Rosenberger dive into the key findings from the just-released 2026 Ad Impressions Study, which highlights the continued effectiveness and impact of promotional products.

Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study that measures promo’s carbon impact against other advertising mediums and discuss what the industry must do to keep the positive momentum going.

Lutz discusses how he found his place in print and promo and grew his brand's niche.