Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.

Lisa Hu, the founder of Lux & Nyx (asi/88973), shares her journey from a career in corporate finance to the CEO of her own brand, with product in both promo and high-end department stores – plus, what it means to her to sell work bags designed by women, for women.

Mark Pomerantz of SalesWisdom shares his tips on how to build a better sales program.

The CEO of PromoDirect discusses the company's growth from print catalogs to a full-service distributor for the digital age

Counselor’s Sara Lavenduski and Hannah Rosenberger discuss three important takeaways from the new data and what it means for promo companies doing business in Canada.

Walter Miska, new brand president of Counselor Top 40 distributor Fully Promoted (asi/384000) and Andrew Titus, president of United Franchise Group (UFG), discuss their vision for the franchise following some key leadership shakeups.

Dilip Bhavnani, chief operating officer at Counselor Top 40 supplier Sunscope, discusses the War in Iran and its impact on promo.

Counselor editors chat with leaders at three of the companies on the 2026 list to determine what makes them such great places to work.

The CEO of Red Swag made what could've been a dull job something memorable using print and promo.

Michelle Chen of Fossa Apparel (asi/55141) discusses macro forces affecting sourcing and the supply chain, and how she and her team stay in step with consumer and retail trends.