Colin Sinclair McDermott, the Online Print Coach, talks helping printers learn from the mistakes he’s made over the years and the differences between the U.S. and European print and promo industries.

The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.

The executive vice president of the fashion blanks supplier discusses what the acquisition by Counselor Top 40 supplier SanMar means for its future.

ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.

In this episode of Counselor’s Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman uncovers the intricacies of the U.S. Mexico Canada Agreement – with the help of a couple trade and compliance experts.

Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.

Jodie Schillinger, executive vice president at Maple Ridge Farms and Counselor’s 2026 Woman of Distinction. joins this week’s episode of Promo Insiders to discuss mentorship, meaningful leadership and why creating a sense of belonging can transform workplaces, careers and communities.

Justin Zavadil, recently named CEO & president, reflects on the company's history in print and transition to promo.

Randy Carr, CEO of World Emblem, talks about how fear built his family business and his bold plan to future-proof the company.

ASI’s Brendan Menapace and Emily Wilson share how print and promotional products have become key players at the global sporting event.