The owner of Signarama and Fully Promoted in Sugar Land, TX, details how distributors can create fully immersive and engaging brand identities.

Louisa Nicola, a neurophysiologist who works with business executives and elite athletes to tap into the power of their brains, gives us a sneak peek into her research and expertise ahead of her keynote presentation at the 2026 ASI Power Summit.

Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining an impactful personal touch.

The new CEO (who’s also new to promo) joined Michele Bell, ASI’s senior vice president of Editorial, Education & Global Alliances, to discuss opportunities he plans to pursue at the Counselor Top 40 supplier and what success will look like over the next three years.

It’s hard to believe it, but the holidays are already right around the corner. Now’s the time to make sure you know how to deliver memorable and successful gifts and incentives for your clients’ end-of-year needs. But don’t worry, you’re not in it alone. Today, we’re joined by Lizz Riedy, content marketing specialist at STAHLS' (asi/88984), who’s sharing everything you need to know to help your clients create emotional connections and lasting impressions with their holiday gifts, but without the stress that typically comes with the holiday season.

With PRINTING United Expo around the corner, Cassie Green and Theresa Hegel discuss the value of attending trade shows and conferences in the digital age.

The account executive from MadeToOrder walks through a custom order that required a bit of imagination.

In honor of FEMA’s National Preparedness Month, Counselor Digital News Editor Tara Lerman sits down with experts across the emergency response and logistics industries to find out how promo companies can prepare and recover from a natural or weather-related disaster.

Ian Bentley, who founded the leather goods brand with his wife Brittany in 2014, is on a mission to empower women in Ethiopia through sustainable job opportunities – all while creating a lasting premium product.

Counselor Editor-in-Chief C.J. Mittica and ASI Research Director Nate Kucsma