Advisor2Advisor

Advisor2Advisor

By Corey KeatingBusinessMarketing
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Advisor2Advisor episodes

  • (Guest: Kelly Monahan) Data Backed Industry Trends (065)

    In this episode, we interview a very special guest: Kelly Monahan, Ph.D.


    Kelly mixes her passion and data-driven insights to make the workplace more meaningful.

    She speaks with top level CEO and executives to find out what makes them tick. So she has her fingers on the pulse of leadership and company culture.

    We ask Kelly what it means to be a successful leader, especially during COVID with remote work being the new norm, as well as some VERY important data she has acquired recently in reference robo-advisors.


    Want to join the conversation? Join us on LinkedIn (follow Ryan Stark) , YouTube, or FB if you want to watch the show LIVE and ask us questions!

    45 min
  • Executing Around Your Demand Content (064)

    This episode is about what to do while your content is creating demand. Growing an audience by simply posting content takes a long time. Also, we are counting on the social media platform to push our content organically far enough to reach our ideal prospect if we do nothing else but post.


    This episode is about how to work social media while your content is working for you.


    Want to join the conversation? Join us on LinkedIn (follow Ryan Stark) , YouTube, or FB if you want to watch the show LIVE and ask us questions!

    37 min
  • Creating Successful Marketing Habits (063)

    In this episode, we discuss how to create successful marketing habits.


    The New Year always brings with it a huge list of goals. The list is usually what we want to accomplish in the next 12 months. However, success will truly be defined by your daily actions. The daily habits you develop will help you reach the goals you wrote down in January.


    If we want different results, we have to be different, and it starts with the day to day.


    Want to join the conversation? Join us on LinkedIn (follow Ryan Stark) , YouTube, or FB if you want to watch the show LIVE and ask us questions!

    51 min
  • Content Distribution (062)

    Distributing content is more important than quality, because quality cannot be quantified if no one consumes it.


    Example of focusing on distribution:

    🎙 You record a podcast

    ▪️Post on LI with a written text summary, picture and link to podcast in the comments

    ▪️Attach an audio snippet to a picture and share link in the comments

    ▪️Email the podcast to your current relationships through email

    Do you prioritize distribution?

    **

    Want to join the conversation? Join us on LinkedIn (follow Ryan Stark) , YouTube, or FB if you want to watch the show LIVE and ask us questions!

    53 min
  • Mapping Consumer Behavior (061)

    We discuss the crucial marketing step of mapping consumer behavior. Humans are interesting creatures, and we can't truly communicate with them through social media until we understand how they behave.

    Take some time to figure out your ideal avatar of a client and work backwards when executing content. Figure out what makes them tick, and it will be much easier to speak directly to them as well as solve their problems. 

    Want to join the conversation? Join us on LinkedIn (follow Ryan Stark) , YouTube, or FB if you want to watch the show LIVE and ask us questions!

    40 min
  • Demand Gen vs Lead Gen (060)

    In this episode, we discuss the difference between lead and demand generation. We define both and give examples of how to approach each marketing technique as well as how to split the funnel so you can see the differences in the two.

    Want to join the conversation? Join us on LinkedIn (follow Ryan Stark) , YouTube, or FB if you want to watch the show LIVE and ask us questions!

    44 min
  • Sales (059)

    In this 40 minute episode, we talk about sales: 

    We focus on the culture shift towards marketing and why companies are less likely to lean on their sales teams in the future. Hear our thoughts on how strong content marketing can make your sales team's job %1000 times easier. 

    Results come from working together. The best salesmen and marketers understand how the whole business works, which is why they are both capable of doing their jobs: delivery value and the company message to their respective parties.

    Join us on LinkedIn (follow Ryan Stark) , YouTube, or FB if you want to watch the show LIVE and ask us questions!


    40 min
  • How To Determine Your Price (058)

    We discuss how to determine your price specifically referring to financial planning fees and AUM. Hear why Ryan suggests all financial planners should be charging for financial planning and how it adds value to your business model and bottom line. 

    Do you currently charge for financial planning?

    39 min

About Advisor2Advisor

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