We are going by CEO and CFP of Sweetgum Labs John Baranauskas where we talk RIAs.

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The pandemic has caused everyone to go virtual. Here's why that might not be the worst thing and how to master it.

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We are joined by Michael Gordon, and independent advisor from Independent Advisor Alliance. We discuss what it means to go independent in the industry and how to go about it.

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We discuss the importance of continuous marketing and strategies to ensure you're generating the best content year-round.

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Discussing how to market in addition to the rollover and what advisors are and should be incorporating into their marketing to provide clarity and certainty in your messaging.

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How to be putting out your best content that entertains/educates as well as has a healthy blend of your personality.

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How to combat being overwhelmed and not overworking yourself because it will reflect in your content. Impromptu guest Keith Wilson joins to discuss his upcoming content and what has worked for him.

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We talk about niche markets and how they can help your brand authenticity and overall marketing strategy.

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Full episode featuring guest Kristin Shea where we discuss brand authenticity and how to incorporate your personality in your content. 

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Why marketing to locals is good for your business and examples of ways to market locally online.

Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: [email protected]