Many advisors wonder why their "elevator pitch" sends prospects fleeing. It's not the red onions they had in their salad for lunch, but their canned messaging.
Maribeth Kuzmeski, President of Red Zone Marketing, has heard it all, and on this episode of AdvisorRadio, she shares with host Ellen Rogin why so many advisors blunder when explaining what they do, and how they can make their message more compelling. She also explains why your messaging should be consistent across all of the different avenues of your marketing--including your website and social media.