Live from Advocamp 2016, Jon Reed catches Joseph Jaffe in a spirited mood after his keynote, "Using your brand to create an army of zealots." This frank/informal chat debates the pros/cons of brand zealotry, with Jaffe explaining why politicians like Trump and Obama have changed the marketing discourse. Jon worries this groundswell marketing has a dark side - Jaffe responds. Jaffe also hits on key concepts from his last book Z.E.R.O., which explore the futility of broadcast advertising. The guys also kick around the viability of customer advocates and advocate-driven marketing - a key theme of Influitive's Advocamp event.