Live from Advocamp 2016, Jon Reed catches Joseph Jaffe in a spirited mood after his keynote, "Using your brand to create an army of zealots." This frank/informal chat debates the pros/cons of brand zealotry, with Jaffe explaining why politicians like Trump and Obama have changed the marketing discourse. Jon worries this groundswell marketing has a dark side - Jaffe responds. Jaffe also hits on key concepts from his last book Z.E.R.O., which explore the futility of broadcast advertising. The guys also kick around the viability of customer advocates and advocate-driven marketing - a key theme of Influitive's Advocamp event.

Advocamp review - ZERO ad budgets and brand zealots - with Joseph Jaffe

Free spirited, old school podcasts on all things enterprise with Jon Reed of diginomica.com, along with troublemakers and/or special guests. This feed includes live recordings from the road, as well as interviews for diginomica.com and debates on the future of the enterprise. Frequent topics include the impact of cloud, mobile, in-memory (including HANA), and analytics on the enterprise - but with an eye towards customer realities and genuine skills needs. Guests are free to call BS on Jon, and each other -  a dash of enterprise humor is always welcome.

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In this ten minute update, Jon Reed asks Brian Sommer for the latest on why ESG is disrupting finance - and touching just about every corporate cost center. This podcast took place in advance of Brian's session at Planful Perform 2024 on ESG for finance professionals. Jon also asks Brian to weigh in on why ESG is perceived as too political, and what the stakes are to sidelining this conversation for that reason. Note: this is the final section of a longer Planful Perform review that's also been released, so check the feed for that one.

ESG for finance - where do we stand now?

In this on-site podcast taping in San Diego, Jon Reed and Brian Sommer review the hot topics at Planful Perform 2024. Obviously the potential and perils of AI for finance gets attention, but there is more - including the financial planning market, and what finance customers need to achieve better project results. Note: the final section of this podcast, on the impact of ESG for finance, is being released separately, so check the feed for that.

Planful Perform '24 Review - impact of AI on finance and customer priorities

In our prior podcasts on SAP's innovation direction, we debated everything from AI to RISE - with the goal of providing actions and context for customers. This time, we wade into deeper waters by looking at the role of SAP partners. Join us as Josh Greenbaum, ASUG CEO Geoff Scott and Jon Reed look at how SAP services partners are responding to disruptions inside and outside the SAP "ecosystem." How should partners address clean core/BTP versus customizations? How should customers evaluate partners? Are customers missing out on partners that are not on their radar screen? And what is the role of ASUG (and other SAP user groups) in helping customers engage and assess partners? What has ASUG learned from recent surveys on this topic? We cover all that and more in this lead up to SAP Sapphire and the ASUG Annual Conference.

What is the role of partners in the SAP innovation debate?

Join Brian Sommer and Jon Reed for another spicy, fun-filled edition of the Enterprise Month in Review. Our special guest feature is Maureen Blandford of Serendipitus, who will reveal her field lessons on the data pitfalls enterprises are falling into, and why slathering AI on questionable data is a fail. And: Blandford will tell us what the heck to do about it! Note: you can follow along with the slides via the video replay at https://www.youtube.com/watch?v=yTlDLOdTRcM.

Enterprise Month in Review - customer data pitfalls edition with Maureen Blandford

Hyperpersonalization has been recognized as one of the seven defining patterns of AI. Why? Is it deserving? Useful? Buzzword mischief? Time for an enterprise BS detector dissection... Join me and CRM analyst and buzzword detoxifier Thomas Wieberneit as we pick apart hyperpsersonalization in this informal discussion. Where does hyperpersonalization work? Where does it fall short? Is the collateral damage of bad personalization worth the risk? As usual bring your sharpest insights and a bit of snark as well, we're going to need it. By the end, we even get around to the problem of music personalization - and Pink Floyd.

Advocamp review - ZERO ad budgets and brand zealots - with Joseph Jaffe

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