In this episode of Aeolian Sands we discuss creativity. What is creativity, how can it be harnessed, and how have brands used it to stand out? We explore the essence of creativity in marketing, practical ways to spark and apply it, and showcase some of the most iconic brand campaigns that used creative thinking to capture attention, disrupt industries, and build lasting connections with audiences.

About Aeolian Sands
Ever wondered what makes Arabia tick? Aeolian Sands is our regular podcast that uncovers new insights into the Middle East.  Join us for our latest deep dive.
Spotify - https://tinyurl.com/4k8fkpbe
Apple Podcasts - https://tinyurl.com/49haj4tu

About duke+mir
duke+mir is a communications agency that supports founders and business leaders in the Middle East. Our team of expert advisors build effective brand strategies, creative campaigns and deploy measurable marketing tactics for a range of world-class businesses and challenger brands.

What does cheese have to do with cosmetics? Well, if you're a marketing ace like Vernon D Cruz, it doesn't matter on the industry, you'll still churn out success.

• Listen to the secret stories from Vernon's vast experience at major global brands like Unilever, Mondelēz, Estée Lauder, Colgate-Palmolive, The Body Shop and Alshaya Group
• Why countries like the UAE and Saudi Arabia are so exciting for marketers
• And, uncover what makes a great brand campaign (spoiler: experience is key!)

And, don't forget to follow us - @AeolianSands on TikTok and @duke_mir on Insta

Want to bring an ambitious idea to life? Ramy Assaf, founder of successful technology platform Zbooni, chats with Jon about entrepreneurship. 
From growing up in California to revolutionising commerce and payments in the Middle East, Ramy shares his unmissable insights on building a start-up, seeking funding and the most important traits for tech leaders and teams. 

In this episode, we explore the behaviour of UAE residents across various areas of entertainment and leisure. 

About Aeolian Sands
Ever wondered what makes Arabia tick? Aeolian Sands is our regular podcast that uncovers new insights into the Middle East.  Join us for our latest deep dive.
Spotify - https://tinyurl.com/4k8fkpbe
Apple Podcasts - https://tinyurl.com/49haj4tu

About duke+mir
duke+mir is a communications agency that supports founders and business leaders in the Middle East. Our team of expert advisors build effective brand strategies, creative campaigns and deploy measurable marketing tactics for a range of world-class businesses and challenger brands.

As the UAE welcomes COP28, in this special episode, the Aeolian Sands team meets Fatma Al Khayat, an urban planner who is shaping Abu Dhabi, the UAE's capital.

From climate change to vernacular architecture, from biophilic design to building a utopia - this episode explores what makes a perfect city that is liveable and sustainable.

Don't forget, you can get in touch with the Aeolian Sands team by emailing [email protected]

Host: Jonathan Ivan-Duke
Special Guest: Fatma Al Khayat
Producer: Mir Murtaza Khurshid

Continuing our environment series, we explore how spending time in nature can have dramatically positive effects on people's health and happiness. But just how many people are actually getting out and about into green spaces? We'll also look at why Hollywood is making so many cinema remakes and the bizarre link between glitter and the Manhattan Project.

Ahead of COP28 in the UAE, we dig deeper into perceptions on a big topic - climate change. The results of a nationwide environment and nature survey are revealed and there's chat about what initiatives are taking place to reduce carbon footprint. Plus - the future of electric vehicles and a strangely fascinating look at the world of concrete! (It's more interesting than you might think).

In this episode, we explore why people in the UAE get frustrated with apps and websites. We discuss key takeaways from the World Government Summit and how one major sporting event doesn't pay artists for their talent.

Get in touch - [email protected]
@duke_mir

In this episode we reveal brand new data on mobile phone usage and how many of us feel our friends and family spend too long on phones when we're with them. There's also chat about woolly mammoths and dodos, plus what if rubber production were to suddenly stop. It's an alarming possibility we might have to prepare for.

In this episode, we find out whether the UAE thinks AI and robots will replace their jobs, a bold vision expected to inject 32 trillion AED over the next 10 years and century old predictions for the world in 2023. 

About Aeolian Sands
Ever wondered what makes Arabia tick? Aeolian Sands is our regular podcast that uncovers new insights into the Middle East. Join us for our latest deep dive.

About duke+mir
duke+mir is a communications agency that supports founders and business leaders in the Middle East. Our team of expert advisors build effective brand strategies, creative campaigns and deploy measurable marketing tactics for a range of world-class businesses and challenger brands.