Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell

In the episode of the Affiliate Buzz, James Martell talks to Arlene about a quick, simple and inexpensive way for creating content that sells!

Most affiliates don't have a problem understanding the Affiliate Marketing business, but where they are lacking, is in content creation. Today we cannot just throw content together and hope for the best. It must be quality all while reducing the costs. If content is an area you are struggling with, this podcast will open your eyes to re-purposing existing content.

A Formula for Creating Content that Sells

Arlene talks about brainstorming with a client to come up with an foundational feature article, where they used tips that were really important for the reader to know. They talk about the amount of research that goes into it, the length of the article and handing it off to the writer. Once you have a system in place to do this, you will never look back or be short of content.

One Article Becomes 10 Killer Pieces of Content

James talks about how we use this foundational research from this one piece of content, and create content that can now be used on the website, a newsletter, on YouTube, as an ebook, a PowerPoint Presentation on SlideShare, a book on Amazon, as a podcast distributed to Spreaker, Stitcher, iTunes, ranking in Google, ranking in Google images and of course distributed through all social media.

The Structure That Bring It All Together

James and Arlene talk about the structure of the feature article, so it can be used as book chapters, bullet points in the info-graphic, sections in the powerpoint, the talking points in the podcast, the video breaks etc. They discuss the number of graphics that are needed, and what it costs to create the 10 types of content.

Monetizing

Every single peice of content that is created is designed with a call to action. Of course this content needs to sell, so they talk about how to encorporate the affiliate programs into the content, so a commission is paid. Arlene talks about the "best offers" page, where the client showcases ALL his offers in one page, so all the content created, lands the reader onto the page where they can make a purchase. All roads lead to the best offers page. The client is only going to need 2-3 sales to break even on the content, but the content will continue to sell for him for many years to come.

In This Episode You Learn:

* Why you need quality content

* The premise and structure behind a feature article

* The many ways this one article can be transformed into 10 pieces of content

* Turning 10 pieces of content into 100 pieces for under $300

* The formula for creating content that sells

* Where all the content is published and shared

* How to monetize the content

Resources:

* AB#484 - 10 Keys to Achieving Success in 2018 By Building Your Own Lifestyle Publishing Business

In the episode of the Affiliate Buzz, James Martell talks to Marc Mawhinney, developer of Natural Born Coaches and the Coaching Jungle Facebook group and today they are talking about how to build, grow and monetize a Facebook community.

Marc, now in his 5th year of coaching, has always had the mission to help build successful coaches. Marc talks about his Facebook group, The Coaching Jungle, which is specific to coaches, and now has over 10,000 members.

Thinking Of Starting A Facebook Group?

Marc talks about how what kind of efforts needs to go into it daily, and how he is active in the group. He talks about the value the coaches get, even if they do not buy his online programs. He talks about the frequency of his posts, using polls and how Facebook groups are the best market research to get questions answered.

How to Build, Grow and Monetize a Facebook Community

Some people have a sense of dread when it comes to selling products within their group. Marc says you do not need to nurture the relationship. As long as the information is useful, you can weave in offers, teaching, giving a session and then link to an offer. Not a heavy sales pitch. James says people love to spend money, so never be afraid to talk about your products.

The Benefits of a Paid Print Newsletter

Marc talks about his print newsletter and why entreprenuers should do them. They have worked really well for him and he has a lot of paying subscribers that get his print newletter physically delivered to their door. He discusses why he does not offer a digital copy, as is the norm. James talks about the magic of getting items in a real envelope as opposed to an email.

Marc also talks about why he sends out a daily email, why it works for him to build his relationships, what he talks about and what he promotes.

The Keys to Joint Ventures and Affiliate programs

Marc talks about the key to Joint ventures and how to find someone who can compliment what you do. He talks about having a high quality partner to venture with and why they can really deliver. He also talks about the price point that works best.

In This Episode You Learn:

* What he learned starting a Facebook group

* How to build, grow and monetize a Facebook community

* Why providing value turns into paying members

* The types of content and how often to post

* How to weave in your offers

* Why his print newsletter really works

* Why he is a huge fan of daily emails

Resources:

Facebook group - The Coaching Jungle

Marc's Website: Natural born coaches

Print Newsletter

Marc's Podcast: Themarcshow.com

In the episode of the Affiliate Buzz, James Martell talks to Stephanie Harris, owner & CEO of PartnerCentric, and today we are going to be talking with Stephanie about how her company embraces employing a remote team, and their recent 2018 Pinnacle Award; OPM/Agency of the Year presented at Affiliate Summit West.

Stephanie talks about her start in the industry as a college intern for Scholastic in 2003. She thought she would go into book publishing, but was placed in the “software” division where she embarked on her summer project, launching their affiliate programs! As time went on, she wore many hats in the affiliate marketing space, and learned all aspects of the business, and by 2017 became the owner and CEO of Partnercentric.

Building a Trend Setting Successful Remote Team

The power of employing a remote team that all work from home is becoming a popular working model. Inc magazine claims "One-Third of Employees Will Be Working From Home in 10 Years." Following this trend has made it imperative to have checks and balances in place, and made them conscientious about communication and focus. They offer a flexible work environment and a family first approach. Stephanie claims "people that work from home actually get more done and the team is more intentional about what work needs to be done".

Remote Teams Best Practices

How productive can you be working remotely was a big question. Because of technology, the team has deliberate and intentional communication and can easily collaberate on projects through video conferencing, screen sharing, and often meet face to face as well through regional meetups. There is accountability for the work done each week, and dedicated deep work time and sharing the learning to increase productivity.

OPM/Agency of the Year 2018 from Affiliate Summit

Stephanie says the award meant so much as she was being recognized by her peers. As an agency she is able to build virtual relationships and give her clients the advantage of having account managers who have built a community where they can share their knowledge base and opportunities. You get collective knowledge so your opportunity is unique and efficient.

Check Out These Affiliate Programs

Stephanie shares a few of her favorite affiliate programs which are looking to do more innovative work. She shares what products they have to offer and talks about the advantage of going with an Agency vs. an in-house merchant. A few of their clients include Bluehost, Capital One, Constant Contact, Surefit and Yelp. She welcomes affiliates to come and check out the programs available to market.

In This Episode You Learn:

* Managing a remote team that all work from home

* Why Inc Magazine views working remotely as the new trend

* Guidelines for working remotely

* How to have work / life balance

* Some favorite affiliate programs

* Advantages to going through an agency

Resources:

Partnercentric.com

Partnercentric Affiliate Programs

Inc Magazine article about working remotely

In the episode of the Affiliate Buzz, James Martell talks with Arlene about building a lifestyle business with breakations, working from anywhere, and why it's time for them to mix things up!

James are Arlene are not going anywhere, but are at the point in their lives that they are completely empty nesters and want to get back into more frequent breakations, doing more fun things together and embracing the travel lifestyle. Having 4 grown children and soon to be 6 grandkids, everyone is self sufficient and it is time to start making more travel plans.

A Lifestyle Business That Is Easy To Manage

James and Arlene already have many existing clients they work with from all over the world. Working at home is great, but whether clients live in the UK, North America, or anywhere else, they have the opportunity to work with them no matter what location they travel to.

James talks about how they were able to help Dr. Cale Copeland, a Chiropractor from Victoria B.C., with getting 44 new patients in 30 days. James loves working with local business owners, and finds it so rewarding, because of the ability to target the market to a local area, instead of ranking to a global audience.

A Team That Makes It All Possible

James and Arlene talk about the solid team they have in place, and some they have worked with for 7-8 years. When you have a team that knows their stuff, and gets to know what you want, it is magic. It is inexpensive and all the communication is done through Basecamp, so there is a record of every discussion and a placeholder for the completed work. Find out why outsourcing is essential to business success and how it saves so much time, money and headache.

Get Inspired To Pack Your Bags

Listen in to some of the lifestyle shows recently recorded at www.podcastingmastery.com and get inspired to fulfill your dreams of working in remote locations while earning extra income! James interviews some amazing guests who have made the travel dream and working online a reality, whether in an RV across the U.S., or traveling with a partner or traveling with the family.

In This Episode You Learn:

* Why breakations are ideal for busy people

* How to managing a business from any location

* The advantages of working with local clients

* Stories of real people living the travel lifestyle

* How you can have a lifestyle business of your own

* How having a virtual team makes the dream come true

Resources:

* Free eBook: Getting Adam Back - A Mothers Triumph over Epilepsy and Autism

* SL#013 | [Case Study] Doctor Shares Secrets to Attracting 44 Patients in 30 Days

* PM#064 - 6 Continents, 50+ Countries and Countless Planes, Trains & Automobiles with Ryan and Amanda, The World Wanderer

* PM#062 | Traveling the Country While Creating Remote Income with Heath Padgett, Host of The RV Entrepreneur Podcast

* PM#057 | Podcasting Your Way Around the World w/ FREE Hotels and Sightseeing w/ Ricky Shetty, Podcasting Nomad

In the episode of the Affiliate Buzz, James Martell talks to Mark Daoust founder of quietlightbrokerage.com and today we are talking about "How to build an online business you can sell".

Have You Ever Dreamed of Selling Your Online Business?

A lot of entrepreneurs have the vision to build a business and sell it down the road for 6 or 7 figures, but have no idea of the steps involved. We hear stories all the time, where businesses are bought and sold for millions of dollars, but we are never priveledge to the details of the deal.

Over the last 10 years, Mark has sold more than 600+ websites and over $100,000,000 in total transaction value and today he shares some of the factors that his company looks for when determining the value of the business for sale.

How to Build an Online Business You Can Sell

When determining the value of your company, Mark has 4 pillars he uses to decide on the value of a business and goes into detail on these core factors that businesses need to pay attention to. If you are looking to build a quality business that will be attractive to buyers, listen as Mark explains these 4 pillars in detail, and use these as the blueprint to see how your business is being rated.

Some Determining Factors When Planning Your Exit

Mark talks about the steps his firm takes to determine the value of the business. He talks about the dozens of factors he looks at, and what prospective buyers are interested in.

There are very specific proceedures and quesitons that get asked by the brokerage firm to decide on the value of the business. Is the business established and making money? Or is it groundbreaking and changing the industry? They are looking for a good sustainable profitable business that have their books in order and are well organized.

Are You Positioned To Sell?

When positioning yourself for sale - take each of the 4 pillars and apply it to your business. How well you do in these 4 pillars, the higher the value. It takes a good 12-18 months to prepare your business for sale. When you are ready to sell, Mark offers a free valuation so you can get a better understanding of your companies value, or find out what steps you need change to get maximum value.

In This Episode You Learn:

* The 4 pillars that determine the value of an online business

* The questions the brokerage firm asks when considering selling a site

* How to position and build an online business you can sell

* The reasons why people buy a business and what buyers are interested in

* The factors a buyer looks at when considering the sale

* Historical events that impacted the value of online businesses

* One of Marks favorite deals over the years

* How to get a free valuation of your business

Resources:

* Marks website: Quietlightbrokerage.com

* Marks Podcast: The Quiet Light Podcast

In the episode of the Affiliate Buzz, James Martell talks to Christen Evans, Social Media and Influencer Manager for ApogeeAgency.com and the owner of BourbonAndSparkle.com and today we are talking about "the Secrets to Monetizing your Blog with Affiliate Programs". If you are a blogger, influencer and/or affiliate marketer or any combination of the above, you are in exactly the right place to double, triple or even 10 fold your income.

Christen started blogging in 2010, and in 2015, she launched Bourbon & Sparkle, a blog and consulting business. Presented with the Affiliate Summit Affiliate Marketing Advocate of the Year Pinnacle Award in January 2017, Christen is passionate about bridging the gap between bloggers and merchant programs and helping affiliates increase their revenue.

Christen started out blogging about weddings when she was engaged, and became a contributor and within a short period of time, she implemented the knowledge learned at Shareasale Thinktank to double the income of the blog. She learned that other blog owners had no idea how to make money and make a business out of blogging.

Secrets to Monetizing Your Blog with Affiliate Programs

Christen talks about the misconceptions bloggers have about affiliate programs. She shares the advice she gives to bloggers to monetize their site. She talks about the most common mistakes bloggers make about what topics to write about and how to test links to see what works and test again.

What You Can Learn at Conferences

Christen credits conferences with her complete business knowledge and transormation. Attending can get that you that ONE golden nugget that can change everything for you. She says the education is you get is incredibly worthwhile and making those face to face connections is so important.

Affiliate Managers - When They Succeed, You Succeed

Learn how your relationship with your affiliate manager is critical to get questions answered and help you build your business. Some people are afraid to approach them and ask questions, but do not under-estimate the knowledge they can share and the tools they know about that can grow your business.

Looking to Monetize Your Blog?

Christen shares the top 3 strategies and secrets to monetizing your blog with affiliate programs you need to know. You need to start by subscribing to her blog at BourbonandSparkle.com, an educational resource with tools and tips and real life experiences. As both a blogger and social media manager, so she gets an inside perspective and inside data that she shares in her blog to help bloggers increase their commissions. She also provides consulting for those who want a more step by step approach.

In This Episode You Learn:

* How to take an existing blog and get it making money

* How conferences can open new opportunites

* The top 3 action steps for bloggers to monetize their blog

* The most common mistakes bloggers make

* What you can learn by having a relationship with your Affiliate Manager

* The perks affiliates can get, but when to ask for them

Resources

* Bourbon & Sparkle - Christens blog you need to follow

* Intercontinental Hotel in Chicago

* ShareASale Think Tank

In the episode of the Affiliate Buzz, James Martell talks with Zac Johnson from ZacJohnson.com and Blogging.org, and host of Rise of the Entrepreneur Podcast about how to earn a living blogging, and his many successes including “How he Made $860,538 Profit in 4 Months” from one web site.

Zac is an industry veteran since 1995, and an expert in blogging, content creation, brand building, affiliate marketing, and SEO. Zac’s social reach is over 100,000 strong and has referred over $5,000,000 in new business to his advertisers and network partners.

Working From Home And Conferences

Zac loves that having a computer allows you to work from anywhere, and cannot imagine life any other way. Working from home is great but when it comes to growing your business, connecting and learning from other people, he recommends going to industry conferences where you will meet the big players and see what others are doing.

Taking Your Business to the Next Level

Becoming your own brand was the way to go for Zac. When social media took off 20 years ago, it became advantageous to Zac to start to brand himself. He has ZacJohnson.com headquarters where he spills the beans of how he makes money and how to earn a living blogging.

Myspace - How He Made $860,538 Profit in 4 Months

Zac shares an amazing story of how he created a resource website where people could copy it and millions of people were clicking on images and coming back to his site, pushing terabytes of data, and it started to scale really fast and made him a lot of money.

Hear how the Yahoo Publisher Network (now media.net) placed ads on his site, and how he placed affiliate offers and pushed traffic - it was like a website going viral with some days making $35,000 which was pretty crazy. He said it was a wild ride while it lasted, bringing in $350,000 in his best month.

Blogging and Content Strategies

Zac shares a mic drop idea of how blogging works and how to create a resource website that is very niche and how to rank it to make good money. In this episode, you will learn how interviewing experts can make you a lot of money. Zac talks about how things have changed so much over the years with regards to content marketing.

He shares how he used his podcast to create content and how that produced high worthy content and ranked high in the search results. He also discusses his step by step formula for creating a blog, choosing a domain and getting it to rank.

In This Episode You Learn:

* His early start in affiliate marketing with CPA networks and Amazon

* His Myspace story and how he made a small fortune

* Blogging - what works and what doesn't

* How to earn a living blogging

* How Social Media and an SEO strategy can grow your brand

* What to focus on when creating posts and who to reach out to

* How to get free backlinks from authority sites

* How to rank your content

* Better ways to create content for your audience

* Why podcasts work because of the mobile craze

* A step by step tutorial for creating a blog

Resources

* Commission Junction University (CJU) - one of the first conferences for affiliates to attend

* ZacJohnson.com - Zac's website where he helps people learn about blogging and get resources

* Blogging.org - How to start a blog in less than 10 minutes

Recommended

* Affiliate Buzz #348 - Vinny O’hare: Hurricane Sandy and Why It Pays to Think Outside of the Box

In the episode of the Affiliate Buzz, James Martell talks to Brian Messenlehner about how to turn your  WordPress website into a mobile App. Brain is the Co-founder of AppPresser.com, a WordPress based framework for building iOS and Android Apps. With more people accessing the Internet using mobile devices surpassing that of computers, paying attention to what's available in the App space is time well spent.

The Types of Apps That Can Be Developed

The applications are endless but you can use AppPresser to build an App to compliment your website. Perhaps you have a WordPress blog that you want more exposure to. AppPresser allows you to build an app from any WordPress website. Some examples include: church apps, school apps, event and conference apps, BuddyPress apps, WooCommerce apps etc.

The Benefits of Having an App

Brian explains that an App provides "More doorways to your content". If you are developing an audience, this is an excellent way to interact. If you need to send out a new piece of content or blog post, a push notification goes out to anyone who has your App on their phones, giving them instant access to the new content. You can also increase revenues by selling Apps to your existing clients.

In This Episode You Learn:

* How AppPresser works to turn your WordPress website into a mobile App

* How he got started making IOS apps

* The types of Apps that can be built

* How much time it takes to put an App together

* What technical skills you need to know to use AppPresser

* How to increase revenues by selling apps to clients

* Launching your App to the App stores

* Using AppPresser to access all the native mobile features available

* How to sign up to AppPresser to build your App

* Using App previewer to see what your App will look like on your device

Resources:

* AppPresser.com: The best way to create iOS and Android mobile apps that integrate with WordPress.

* BadgeOS™ is a powerful free plugin to WordPress that lets you easily create achievements and issue sharable badges as your users succeed.

In the episode of the Affiliate Buzz, James and Arlene Martell talk about advocacy websites and sharing the knowledge and information about a specialized subject you have advanced knowledge about.  Arlene shares her story of building her own advocacy website from her own knowledge and experience, and shares how you can do the same.

Our Story and The Story of Adam

At age 4 Adam had his first seizure which quickly escalated into Lennox Gastaut Syndrome, a severe form of epilepsy. Having tried 6 different medications and experimental meds, Adam continued to deteriorate, having hundreds of absence seizures a day, and tonic clonic convulsive seizures 4-5 times a week plus drop seizures. It was heart-wrenching to watch him go through this, until at age 8, we found the Ketogenic diet. Within days, Adam was completely seizure free, off all his medications, and starting to learn and enjoy life again. Today, Adam is 30 years old, and we are forever thankful for having found the diet that saved his life.

Who are you an Advocate For? Do You Have a Story To Tell?

An advocate is defined as "a person who publicly supports or recommends a particular cause or policy." For us, we quickly realized that other families who have children with epilepsy, did not know about the diet, and doctors are not willing to even discuss it with parents as an option. This information, so life-changing, could not be kept a secret, which is why the ebook was written.

When we shared our story, we had countless stories pouring in from other parents who had never heard about the Ketogenic diet. They are looking for hope, from someone who has been in the same situation before them, understand their struggle and have come through with a successful outcome.

Who Can Benefit From Your Knowledge?

More people than you may think! If you have had challenges, and can help others by sharing your story - do it! It is rewarding far more than you can imagine. It is sometimes tough to share your story, but always remember, others are looking for answers to the same problem, and what you can share could be life-changing for them.

How Can You Truly Help Others?

Start with an advocacy website and write blogs. I wrote a book, which shared our story, and I give it away for free, but you could sell it as well. We also did a limited number of podcasts, because interviewing someone on their area of expertise is extremely powerful when you hear their story in their own words.

In This Episode You Learn:

* What is an advocacy website

* The benefits of building an advocacy website

* The personal story of Adam and our family's struggles

* What is the Ketogenic diet

* How a podcast is beneficial to accompany your website

* What kind of content you need for an advocacy website

* Why you need courage to actually make it happen

* Why being an advocate can make massive change in the lives of others

Want To Build An Advocacy Website?

If you do not know where to start, we can help. We can interview you, and create an amazing website for you, to help you get your story out there. Give us a call at 604-542-0747 or email me ([email protected]) and let's discuss your idea.

Resources:

* EpilepsyMoms.com - Where you can find 7 episodes of my podcast, and a FREE download to my ebook "Getting Adam Back - A Mother's Triumph Over Epilepsy and Autism".

* TheCharlieFoundation.org - Resources on the Ketogenic diet, recipes and a link to hospitals who administer the diet.

In this episode of the Affiliate Buzz, James Martell gives you the 10 keys that will help building your lifestyle business in 2018. You might be one of those guys working to build a business working from home because you like the freedom, the lifestyle, and the vacations you can have. And, if you can even have your dream car in your garage, it's your wildest dreams turning out into reality.

James is a veteran Internet Marketer and a publishing company owner with around 20 years under his belt in areas of Internet marketing, affiliate marketing and podcasting. He is also the founder of The School of Internet Marketing where he hosts his 6 cornerstone courses which guide newbie marketers to goal achievement.

If you’re the type who already have your head into Internet marketing, but not seeing success; your revenues are not really flowing and you're foggy a bit on exactly what to do, this episode lays you down a road map and grants you the needed clarity.

Building Your Lifestyle Business That Works Even While You Sleep, in 2018

Just like Zig Ziglar defined a 7-step goal setting course which helped and inspired millions realize their dreams, James Martell lays a 10-step formula which when followed to the last detail would help building your lifestyle business during the coming year. He says when building your lifestyle business, selecting the right topic and creating a content calendar are the basic building blocks in order to lay down a strong foundation. If you focus on learning and executing the fundamentals and avoid the ‘shiny object syndrome’ that's so prevalent on the Internet, you really have such a great opportunity to win. You only need to give yourself some time to succeed.

Start A Publishing Company, Not an Affiliate Marketing Business

Don't be under the impression that you're starting an affiliate marketing business, there's really no such thing. What you're really doing here is, starting a publishing company. You're creating epic content that's really helpful to a group of people, your audience. You're then repurposing the content into various forms like booklets, slide presentations, audio video presentations and others. The goal really is; you want to get planted first, get established, and get things in order and going. Next, you want to be pursued, you want to be an influencer and be an expert on your topic. It is then you start applying to a bunch of affiliate programs from where you start earning your income.

Build A Virtual Team That’s Super Cost Effective

James helped one of his friends who's not good on the computer keyboard or using WordPress, to set up an account on Upwork, the #1 website to find high-talent low-cost freelancers. They hired a virtual assistant at $5/hour. The friend wanted her articles optimized and schedule them for publishing. The VA just took an hour and 15-minutes to get the job done. Total cost ...just $6.

This is how it works when you have a virtual team in place. It costs very little as compared to a real team in an office setting. You have a variety of talent at your disposal; be it graphics designers, audio-video editors, writers and others.

So listen now, start building your lifestyle business you’ve only dreamed of, which works 24/7.

The School of Internet Marketing

James wraps up this edition offering listeners a