Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell

In this week's edition of the Affiliate Buzz, James Martell is joined Hope Horner, Founder and CEO Lemonlight, an LA Based business that produces and distributes branded video content at scale. Hope joins James to share how to increase sales and conversions with video marketing.

Hope is a three-time entrepreneur who grew up in the backwoods of Tennessee. When she turned 18, she moved from her small hometown to Los Angeles to attend Pepperdine University, where she graduated with a degree in International Business. Horner has been featured in Inc., KABC, Extra! and multiple other publications highlighting her successes in the Silicon Beach community over the past decade. Her current enterprise, Lemonlight, produces and distributes video marketing content and has offices in six major cities.

Why Videos?

With so many options out there, why should you turn to video marketing as a strategy? When Hope was searching for the most effective marketing techniques, a few facts got her attention:

* People are 87% more likely to watch a video than to read text

* 71% of marketers say video outperforms other marketing techniques

* Video gets shared on social media 1,200 times more than text and links combined

Once she realized the power of video, Hope set-up a system to produce and distribute brand videos, pre-roll videos and videos designed for sharing on social media.

Be the Star of your own Documentary

Hope describes brand videos as mini documentaries. A brand video usually consists of an interview with the founder and/or business owner as well as testimonials from satisfied customers. The Lemonlight crew will film for about half an hour and will then pull out the one or two minutes that really bring your story to life. And if you find the idea of being on camera a little intimidating, don’t worry. It’s Lemonlight’s job to make you look great and sound great. And nobody is done until you love it.

But brand videos aren’t the only option. Those 30 second, pre-roll commercials that we sometimes skip over can have a powerful impact, especially if you know how to pack your message and your call to action into the first three to five seconds.

And what about social media in video marketing? What makes one video get shared dozens of times and another one sit unviewed? Hope will tell you how to increase the likelihood that your video will get shared, as well as an interesting fact about the audio side of social media videos. Hope has a lot of information to share, so listen now to hear:

* The components of a successful marketing video

* Three different places to include your brand video

* How to use a pre-roll video to drive people to your site

* Sites other than YouTube that can show your pre-roll videos

* How to get your videos shared on social media

* The different options for video content (interviews, testimonials, voice over, animation, etc.)

* The different stages in producing a video

* What you need to know about your audience in order to produce a successful marketing video

Want to Be in the Lemonlight?

Hope has offices in Los Angeles, New York, Chicago, Miami, Austin and Washington D.C. If none of those locations are convenient for you, she has 45 cinematographers deployed across the country and one will come to you. Contact her at http://www.lemonlight.com for more information.

In this week's episode of the Affiliate Buzz, James Martell meets with the Shawn Collins, Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry to talk about how you can get the most out the event.

Shawn co-publishes the annual AffStat affiliate marketing benchmark reports, blogs on affiliate marketing at AffiliateTip.com, and hosts the "This is Affiliate Marketing" podcast on GeekCast.fm.

Maybe We Should Just Make Our Own Conference

Have you ever gone to a conference and come away thinking that you could have put on a better one? Shawn Collins and his partner Missy Ward did. And now they do. In fact, their Affiliate Summit conference draw tens of thousands attendees. One of those events, Affiliate Summit East 2016 is coming up on July 31st.

The conference and tradeshow offers three halls packed with affiliates, merchants, vendors, networks, technology providers, and digital agencies and more. Basically, it’s a networking gold mine. There are also expert keynote speakers like Scott Stratten and Bruce Clay, and TED-style educational sessions on multiple tracks. And, of course, there’s a legendary party hosted by Share A Sale. Over 5,000 people are expected to attend.

James and Shawn use today’s show to discuss how to get the most out of attending the conference. Listen now to hear their thoughts on:

* Why you should make your reservation NOW (yes, it’s about to sell out!)

* The advantages of registering for your sessions the night before the conference starts

* The “Meat Market” event

* Special attention for first-time conference attendees

* Tips for more effective networking

* How to plan your conference in advance using Passable

* Why you should stay at the conference hotel (New York Marriott Marquis)

* Fun things to do while you’re in New York

Over the years, Shawn has noticed that some attendees don’t get as much out of the conference as they could. He’ll share the biggest mistakes he sees attendees making. James notes that his conference strategy has also changed and he’ll share what he’s learned.

In this week's episode of the Affiliate Buzz, James Martell meets with the Shawn Collins, Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry to talk about how you can get the most out the event.

There are also Facebook and LinkedIn groups to keep you up to date and help you make the most of this networking opportunity.

Where to Find More Info:

Here are few resources to help you plan your conference and to see what else Shawn has to offer:

Conference website - http://affiliatesummit.com

Conference networking tools - http://affiliatesummit.com/16e-networking/

Shawn’s blog – http://affiliatetip.com

Shawn’s podcast - http://thisisaffiliatemarketing.com

Welcome to another edition of The Affiliate Buzz, where affiliate marketers come to be inspired, informed and motivated to succeed. Arlene is away this week, but James is joined the CEO of TargetChoice, Dmitriy Kruglyak.

Dmitriy Kruglyak is CEO of TargetChoice, a performance marketing company that specializes in Internet traffic generation and monetization. They develop their own online properties and products, to generate leads and sales by driving traffic through a variety of paid, organic and email marketing channels.

Prior to launching his own businesses, Dmitriy held a variety of product development and marketing positions in the Silicon Valley, including helping E.piphany Software deliver a marketing CRM product which won #1 ranking by the Gartner Group, drove the company from $0 to $200M and led to a successful IPO. Today, Dmitriy will talk with James about full funnel marketing making maximum use of the data available through Facebook.

So Much Data, So Little Time

Dmitriy combined his marketing experience with his software development know how to create something that allows you to actually use all the data that Facebook is collecting. In fact, he’s developed strategies to optimize that data to reach every level of your sales funnel. Specifically, Dmitriy will tell us how to:

* Make sure your not missing out on the best Facebook opportunities

* Meld Facebook advertising with your email marketing campaign

* Monetize your customer data assets

* Create a look-a-like audience based on your existing customers

Clicks and Conversions and Look-a-Likes, Oh My!

There are some really exciting things about Facebook. It’s huge! It has a gazillion features!

And there are some really challenging things about Facebook. It’s huge. It has a gazillion features.

Facebook is a great option for engaging your existing customers who may be feeling overwhelmed or disenchanted by the amount of email that arrives in their inbox. It can also be great way to prospect for new customers, targeted new customers. Dmitriy will explain how Facebook can take an your email list, analyze the characteristics of your customers and then provide you with an “audience” of people who share those characteristics. Sounds awesome, right? But even knowing all that, you’ll still be left with a lot of questions:

* How big of a look-a-like audience do you want? One percent of U.S. Facebook users? Two percent?

* Which ads will function best with that “audience”?

* Should you test various ads with subsections of your audience?

* How much of your budget should be dedicated to prospecting with this targeted audience? How much to advertising to those who are already in your funnel? How much to do up sales with existing customers?

*  How can you exclude your existing customers from your prospecting and retargeting campaigns?

Overwhelmed yet? The good news is that there’s plenty of data available to answer those questions. However, as Dmitriy assures us, if you want to take advantage of all that Facebook provides, you won’t be physically, mentally, or emotionally able to. That’s where automation comes in. Dmitriy’s combined knowledge of software development and affiliate and pay for performance marketing make him the perfect person to develop an app that can turn your data into sales.

Hot Off the Presses

You heard it here first! Dmitriy’s software - TargetChoice, which is currently in the pre-release stage, will be available for self serve, not just managed services providers. For more information check out https://www.facebook.com/targetchoiceapp/

In this week's edition of the Affiliate Buzz, James Martell is joined by author, speaker and digital marketer, Michelle Held of Metrony.com who generously shares how to audit your social media efforts by asking yourself 10 specific questions.

Michelle earned a Bachelor’s degree in Engineering from Rensselaer Polytechnic Institute back in the day when a college only had one computer – a mainframe. Her professors told her that she wasn’t getting enough computer experience. How could she? They didn’t have any computers for her to get experience on. But once she got the chance, Michelle quickly became a convert a pioneer of digital marketing. Today, Michelle is a video partner /vlogger with Entrepreneur Magazine’s YouTube channel, Entrepreneur Network. She is the author of “Pinterest Tutorial” and the upcoming “Build Your Business Presence Online.” Michelle serves as a consultant on topics such as digital marketing, project management, search engine optimization and social media marketing.

As a speaker, she conducts seminars and training sessions on social media and web technologies. Michelle was a featured speaker at the NY NOW Gift Show, Pubcon the South Florida Marketer’s Association, and Affiliate Summit West.

Where should I be? What should I post? How do I know if it’s a good use of my time?

James and Michelle reflect on the fact that many of us have a love/hate relationship with social media. Some platforms are friendlier than others, but they all serve a purpose.

With so many social media options, it can be difficult to decide which platform(s) is right for you. Michelle will tell us which social media platforms every business should have a presence on, how frequently you need to post, as well as which social media platform is the best fit for customer service interactions. She’ll also describe how you may want to customize your sales and advertising campaigns differently for different social media platforms.

Once you’ve created a presence on the right social media platforms, you need to keep your presence active. Michelle will share ideas on what you can post about, beyond just yourself, your products and your services.

Determining your ROI in social media can be tricky, especially when you consider the time involved. Michelle emphasizes the importance of knowing your audience and will tell you what tools you can use to do so. Click play to hear Michelle discuss:

* The three questions you need to consider to know which social media platform is right for you

* What you should be posting

* How to determine what’s resonating with your audience

* How to use social media to increase sales

* How to measure your ROI in social media

* How to get the most out of your social media budget

* The importance of being responsive, in a timely manner, to inquiries on social media

Michelle’s Recommendations for your Auditor’s Toolbox

Michelle has a whole host of methods for auditing social media and for managing her own social media presence. Some of her techniques are low-tech, like “go through and check as a human…” But she’s also identified some great digital resources including:

* SEMrush

* Bundle Post

* Hootsuite

* Rival IQ

* SocialBro

* Facebook Insights

You can find Michelle all over the web, but especially at:

At her website, MetroNY - http://www.metrony.com

On Twitter - https://twitter.com/metrony

On Pinterest (she’s obsessed!) - https://www.pinterest.com/metrony/

In this episode of the Affiliate Buzz, James Martell gets a chance to catch up Jonathan Miller of OfferForge, Africa’s leading performance based marketing company. It’s been eight years since the last time Jonathan was on the show, so James will ask him how things have changed in pay for performance world.

Jonathan Miller is the CEO of Johannesburg based, OfferForge. Like James, Jonathon is a veteran of affiliate marketing, having started in the industry in 1997. He started his business in 2001, with no funding, no employees, and working out of his garage. OfferForge provides a full range of online marketing solutions underpinned by a commitment to technological excellence and honesty in online lead generation and customer acquisition. Jonathon’s success has made him a popular international conference speaker, blogger, and strategist.

A lot has changed since the last time James and Jonathon spoke. As you probably recall, the world underwent a major economic crisis in the fall of 2008. Jonathon will tell us how it sparked a new generation of entrepreneurs. He’ll also tell us how the spread of technology in Africa differs from the West. Then they’ll get into the knitty-gritty of pay for performance marketing.

The Ups and Downs of Pay for Performance Marketing

Jonathon’s cutting edge technological know-how is based in a solid business foundation. He reminds us that, “As much as the landscape has changed, it’s all stayed the same. It’s about finding the right customers and treating them fairly and openly.”

Pay for performance is a great way to do just that. On the affiliate side, it keeps marketers sharp and innovative. You’re only as good as your last transaction. On the advertiser side, pay for performance offers a stable, transparent, predictable source of sales which can be planned and budgeted for. (Jonathon suggests that that budget should not be too skimpy).

Here’s What You’ll Hear

In spelling out the biggest mistakes you can make as an affiliate marketer and best moves , Jonathon reminds us to stick to business fundamentals. Not only because there’s nothing more important to a business than monetization, but also because he’s seen some real horror stories play out when businesses weren’t prepared for changes that were beyond their control.

Listen now to hear Jonathon’s take on:

* How the 2008 economic crisis was a catalyst for new affiliates

* What’s working well for affiliates and advertisers in the pay for performance model

* The biggest mistakes affiliate marketers make and how to avoid them

* The risks of depending on a business channel you don’t control

* How to identify the right from the wrong kind of education

* How to create a winning combination of content and engagement

* The top three skills an affiliate marketer needs to be successful

* What we can expect for the future of affiliate marketing

Resources - What OfferForge Offers

OfferForge has great resources for affiliate marketers and advertisers, especially if you’re looking to reach the booming population of mobile users in Africa:

* The easiest way for publishers to get rewarded for their content - https://offerforge.com/publishers/

* A way for advertisers to reach new customers, increase sales and pay for results – https://offerforge.com/advertisers/

* A media partner that delivers for agencies - https://offerforge.com/agencies/

* The OfferForge Blog - https://offerforge.com

In this edition of the Affiliate Buzz, James Martell is joined by David Vogelpohl, the Vice President of Web Strategy at WPEngine who shares a variety of DIY tools and plugins to optimize and manage your wordpress sites.

When, as a writer for Marketing Pilgrim, the top 10 online marketing blog, David was introduced to WordPress he was immediately seduced by WordPress’ simple elegance.

In 2010, David started Marketing Clique, which provided web development, mobile apps and online marketing services.  He chose WordPress as the primary CMS platform, noting that WordPress’ popularity meant that it was easier to hire developers, customers were more familiar with it and they could participate in the large open-source community working to make WordPress better.

WP Engine is a premium managed WordPress host designed for speed and reliability. David’s team focuses on affiliate marketing, web development, online advertising and advanced analytics. David has been managing affiliate marketing campaigns, online marketing, and web development efforts since 1996 and has become a recognized expert at using WordPress to drive affiliate revenue.

James and David will discuss methods for getting the most out of WordPress including:

* The best SEO plugins

* How to increase website speed and why it matters

* Plugins that can increase your revenue

* Website protection

* How and when to update your plug-ins

* Backing-up your website

* Different hosting options and the benefits of using a dedicated host

A Host with the Most

You’ll hear how even a seasoned expert like James can wind up with an unsatisfactory web host. David will spell out the three most important things to consider when choosing a host, so that you can focus on innovating rather than administering.

Keeping It Up

Is WordPress insecure? David doesn’t think so. He reminds us that a full quarter of sites on the web are built in WordPress, so it stands to logic that when a site has trouble, there’s a chance it will be a WordPress site. However, David also offers a friendly reminder about the most important thing you can do to maintain the security of your site (Hint: it starts with “up” and ends with “dating”). He mentions a recent news story where failure to update had international geo-political implications and recommends a few plugins that can enhance your site’s security.

Manage Your WordPress Site: Plugins

This episode is absolutely packed with resources. Listen now to hear David’s recommendations for the best plugins for everything from SEO to list building.

For that all-important SEO, David says there’s nothing like Yoast. In fact, along with great features like the ability to edit all of your meta titles on one screen, the Yoast SEO plugin has excellent support documentation and a video course that will help you get the most out of the plugin.

The need for speed

We all know the Internet has made us impatient. But it’s not just us A difference of a few seconds can impact your conversion rate and Google has announced that speed is a factor in SEO.

David recommends the following resources to find out what’s slowing your page down:

* websitetest.org

* wpengine.com

To increase your speed:

* W3 Total Cache

* WP Rocket

* MaxCDN

The Bottom Line - Plugins for Maximizing Revenue

Since the top goal is the bottom line, David also recommends some plugins for maximizing revenue:

* OptinMonster

* Revive Old Post

* AdRotate

* FullStory

Security

David believes your web host should help with security, but he also recommends:

* CloudFlare

* Sucuri

For more information on David’s services, check out https://wpengine.com

In this week's edition of the Affiliate Buzz, James Martell is joined by Justin Rondeau of DigitalMarketer to discuss split testing and strategies for conversion optimization. Justin has helped train some of the leading optimization teams at Fortune 500 companies and has run literally hundreds of tests for B2B and eCommerce brands across multiple industries.

If that doesn’t convince you that Justin is the person give you the scoop on split testing and conversion optimization, consider what the team at DigitalMarketer, who are practitioners not just researchers, has accomplished over the last three years:

Invested over $15,000,000 (of our own money) on marketing tests…

* Generated tens of millions of unique visitors…

* Sent well over a BILLION emails, and…

* Run approximately 3,000 split and multi-variant tests…

…all through their own, internal companies.

Justin Rondeau describes himself as the quintessential nerd, but don’t take that to mean he’s the stuffy academic type. In fact, Justin’s skeptical about higher education. He says that people who studied marketing actually studied history. Instead, Justin believes in focusing on implementation and learning by doing. He’s a guy who is always trying out new things to see what will produce the best results. That makes him perfect for his job as Director of Optimization at DigitalMarketer (DM). Along with running all of DM’s split tests and optimization efforts, Justin is a top-rated domestic and international speaker. Having spent his entire career working on optimization campaigns,

If You’re New to Split Testing, You’re Not That Far Behind…

Testing is fairly new, but there’s still a lot to learn. Justin will share a few dirty little secrets, like the fact that many marketing and optimization agencies don’t practice what they preach. He even says that you can optimize without testing. After all, businesses have to be pragmatic. But if you’re going to do testing, you want it to be useful. It’s easy to see a lift, but not really know what to attribute it to. So listen now to hear what Justin has to say about:

* What conversion optimization is

* Where changes on your page can have the most impact on your conversion rate

* What testing is and why is it important

* The things an affiliate marketer should test for

* The difference between A/B testing and multi-variant testing, which one you should use, and which one is being phased out

* The three types tools you need to make optimization easier, and the particular ones Justin likes to use

* The mistakes marketers make in testing

* The optimal time frame for running a test

* An introduction to DM’s Certification courses

DigitalMarketer’s Resources for Conversion Optimization:

DigitalMarketer offers a plethora of tools to drive traffic, increase conversion rates and boost social engagement. Wanting step by step instructions for launching, developing traffic plans or doing market research? Head over the DM Lab to access one of their “execution plans”. Or consider getting certified as an Analytics and Data Specialist. Check out all of their offerings at:

* DigitalMarketer Certification Programs

* DigitalMarketer Execution Plans (over 35 step by step plans available to help you implement your optimization strategy available in the DM Lab

* DigitalMarketer Blog

* DigitalMarketer Podcast

In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell discusses the time-tested theory of why content is still king and why it offers affiliates a huge advantage over established brands.

While brands hole up in board rooms where they spend months approving content strategies, affiliates use the same time to create high-quality content to help them achieve online success.

James talks with Jonathan Goodman, founder and president of Halyard Consulting about this in Affiliate Buzz #276, linked in the list of resources at the bottom of this page.

James Martell’s 5-Step Strategy for Successful Content

James works one-on-one with his coaching students so they not only create successful, profitable affiliate marketing programs, but also have a basic understanding of the how’s and why’s of what they’re doing.

One frequent area of trouble is content. Content is the solution, so if you’re having trouble with your affiliate marketing plan achieving the results you want, it may be time to revisit your content.

James explains the image of a globe to illustrate how content works within the internet, what would happen if we removed various types of content, and the effects it may have on the affiliate marketing industry.

Quickly and Easily Create Successful Content

If you follow the Buzz, then you know James is no stranger to content. In this episode he shares the same 5-step strategy he uses to create affordable content to effectively attract the ideal clients. A summarized list of the steps James discusses includes:

* Develop excellent content.

* Produce content in a variety of formats.

* Publish content where your client can find it.

* Promote content.

* Repeat the process as many times as necessary.

During the podcast, James draws on his past content-related experiences to give you insightful tips and suggestions. This can help you pinpoint problem areas and keep you on track. The episode wraps up by James revealing his most frequently used resource for content.

Did you enjoy today's episode? Please head over to http://jamesmartell.wpengine.com/itunes where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.

There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to [email protected] if you'd like to subscribe.

Resources:

Commission Junction - http://www.cj.com/

Affiliate Buzz #276 - http://jamesmartell.wpengine.com/affiliate-buzz/a-source-of-free-content-for-your-site/

In this week's edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell talks with Jeannine Crooks, Client Services Manager at Awin Global, of about the fundamentals of cross device tracking, how the technology works, and the benefits for both merchants and affiliates.

Jeannine is a Senior Account Manager with Affiliate Window US where she works closely with many of their largest programs such as 1&1 Internet, Lonely Planet, Agoda.com, and Ctrip.com.

Jeannine is also a frequent speaker at numerous events including Affiliate Management Days, Affiliate Summit and Bloggy Con, and is a regular contributor to iBlog Magazine. She is a prominent affiliate advocate in the fight against the affiliate nexus tax both in Colorado and other states.

Cross Device Tracking Overview

Jeannine, who was the guest of Affiliate Buzz #339, draws from common everyday experiences to illustrate what cross device tracking is and how it affects affiliates. Spending time online isn’t limited to home computers. People use a wide range of devices to access the internet for everything from email to shopping. This really changes things for affiliates.

Cross device tracking gives merchants better insight into the consumers. For example, content sites, like blogs, is the premiere sales opportunity when cross device tracking is implemented. Discount codes and cashback sites follow a close second. On Black Friday, Jeannine says they used cross device tracking to see which devices were being used during various points throughout the day.

How Cross Device Tracking Works

There are two different approaches Jeanine says companies can take when it comes to cross device tracking.

1. The Deterministic Tracking Method

* You identify a user and know who that person is. (Their personal information is hashed, which unlike encryption cannot be reversed.)

* Allows 100% accuracy so there’s no doubt that the affiliate has earned credit for the sale.

* Through the use of desktop and mobile cookies, you can track that person’s online path that leads to a sale.

2. The Probabilistic Tracking Method

* Uses no specific user identification, but relies on assumptions.

* Works better for retargeting, which is estimated to be between 25-75% accurate and not an issue for a retargeted ad than it would be for other methods.

Jeannine loves working for Affiliate Window. Their business model is to help merchants and affiliates grow and get things right. She describes some of the other things she loves about the company during the podcast, and wraps up the podcast by sharing some of her favorite exclusive programs.

If you’re attending Affiliate Summit East 2016, be sure to check out Jeannine’s panel, 31 Tools of the Trade for the Affiliate Marketers, co-presented with Don Lubrido and Mine Alen.

Did you enjoy today's episode? Please head over to http://jamesmartell.wpengine.com/itunes where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.

There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to [email protected] if you'd like to subscribe.

Resources:

Jeannine Crooks - https://www.linkedin.com/in/jeanninecrooks

Affiliate Window US - http://www.affiliatewindow.com/us/

1&1 Internet - https://www.1and1.com/

Lonely Planet - http://www.lonelyplanet.com/

Agoda.com - http://www.agoda.com/

Ctrip.

In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell and Arlene, his co-host and spouse, talk about the speaking tracks covered at Affiliate Summit East 2016 and some things to do while visiting New York City.

James and Arlene are conference veterans. In addition to Affiliate Summit, they will attend the Performance Marketing Summit in Chicago in mid-May and the ShareASale Think Tank.

What to Expect at Affiliate Summit East 2016

Next James and Arlene walk you through what to expect at Affiliate Summit East 2016 including an overview of the schedule. They also reveal their favorite parts of the conference, including Brian Littleton’s ShareASale Under the Stars Party.

Arlene points out that Affiliate Summit can be overwhelming. Newbies will want to attend the newcomer sessions - a First Timer Orientation and a Newcomer Program Meetup. The conference teams newbies with veterans to help them get their bearings.

Who’s Who in the Zoo?

Along with fabulous keynote speakers, Affiliate Summit East 2016 features a surplus of speakers in two areas of focus - merchants and affiliates. Over the course of Sunday, Monday, and part of Tuesday attendees can choose from multiple speaking tracks at one time.

During the podcast James reviews some popular speakers which include:

* Brook Schaff, from Schaff-PartnerCentric who talks about Prep Dish and other SaaS, or software-as-a-subscription (or service) vendors for affiliates,

* John Crestani, CEO at Nutryst with 5 Biggest Mistakes Affiliates Make on Facebook Advertising,

* Tricia Meyer owner of Sunshine Rewards focusing on Negotiation Tactics for Affiliates with their Affiliate Manager,

* Bryant Hussey from Atlantic Coastal Brands along with “Coach” Giancarlo Barraza and

* JJ Alan with Creative Ventures Media, the Millionaire Mastermind, present How to Go from Zero to a Million Dollars in Six Months in the Affiliate Marketing Space.

James expects to present on the topic of Launching a Podcast to Explode your Audience and Authority, which discusses why podcasting is the current highest converting sales and engagement tool, and how to get featured in iTunes without spending a dime on marketing.

James and Arlene wrap up the episode with some tips for turning your #ASE16 experience into a breakation, a term for book-ending your business with a few days of rest and relaxation. They share things they’ve done in past visits to the Big Apple as well as what they hope to do in 2016.

Did you enjoy today's episode? Please head over to http://jamesmartell.wpengine.com/itunes where you can leave a review. It helps other people discover the Affiliate Buzz so they can also benefit from the knowledge shared in these podcasts.

There's a brand new way to sign up for the Affiliate Buzz. Send a blank email to [email protected] if you'd like to subscribe.

Resources:

Affiliate Summit East - http://affiliatesummit.com/events/ase16-main/

ShareASale - http://shareasale.com/

Brian Littleton - http://blog.shareasale.com/author/brian/

Scaff-PartnerCentric - https://www.schaafpc.com/

Prep Dish - http://prepdish.com/

John Crestani - https://johncrestani.