Amber Buker, Chief Research Officer at Travillian, sits down with Alana Levine, Chief Revenue Officer at Fintel Connect, and Melissa Rawl, Director of Product Marketing at Live Oak Bank, to explore the findings from the 2025–2026 Financial Industry Affiliate Marketing Report.

The discussion covers how affiliate marketing drives growth for banks, shifts in consumer demand, he rise of lending products, AI’s role in shaping search, and practical advice for executives considering this channel.00:20 – 03:03 | Setting the Stage: What Is Affiliate Marketing?03:03 – 05:16 | Live Oak’s Expansion and Digital Advantage05:16 – 07:44 | Key Findings from Fintel Connect’s 2025 Report07:44 – 10:13 | Market Insights, Data, and AI’s Role10:13 – 13:14 | Navigating Economic Uncertainty & Product Strategy13:14 – 17:12 | Product Development and Consumer Expectations17:12 – 20:57 | Advice for Bank Leaders Entering Affiliate Marketing20:57 – 22:38 | Where to Find the Report