Affiliate Nerd Out

The true cost of affiliate marketing often gets ignored. Many brands think affiliate is a simple pay-for-performance channel, but the real expenses go far beyond commissions.

In this deep dive, join me, Dustin Howes (Affiliate Marketing Concierge), alongside industry experts Haafiz Dossa (CEO of Inflektion), Brook Schaf (CEO of FMTC), and Jake Fuller (CEO of JB Commerce). We uncover the hidden costs that quietly drain your ROI, from setup fees and technology expenses to team resources and the hidden leaks of fraud and coupon abuse.

We walk you through every stage of the affiliate journey, from launch to scale, spotlighting the expenses and strategic tradeoffs that can make or break your program's profits.

Don't let hidden costs sabotage your program's success. Watch now to learn what it really takes to win in affiliate marketing.

Panelist:
Haafiz Dossa, CEO of Inflektion:    / haafiz
Website: https://inflektion.ai/

Brook Schaaf, CEO of FMTC:   / brookschaaf
Website: https://www.fmtc.co/

Website: https://jebcommerce.com/
Jake Fuller, CEO of JB Commerce:   / jake-fuller-85540555 

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Join me for an insightful episode of Affiliate Nerd Out as I sit down with Sarah Adam, Influencer Marketing Manager at Wix, to explore the evolving world of B2B influencer marketing. From her unexpected start in the field to leading campaigns that reshape brand perception, Sarah shares her journey and expertise in building authentic connections with creators.

We also cover:

1. The power of LinkedIn for B2B influencer marketing and how Sarah grew her following to 30K+ by sharing authentic, value-driven content.
2. Why Wix prioritizes brand awareness over conversions in influencer campaigns—and how they measure success.
3. The rise of AI in influencer marketing: opportunities, challenges, and the future of authenticity.
4. Tips for securing budgets, finding the right creators, and building long-term partnerships.

Chapter Timestamps:

 0:02:00 - From B2C to B2B: Wix’s Influencer Marketing Evolution
 0:07:45 - LinkedIn Growth: Sarah’s Strategy for Authentic Engagement
 0:14:00 - The Challenges of Finding Authentic B2B Creators
 0:22:30 - Budgeting for Influencer Campaigns: Tips for Marketers
 0:31:00 - The Future of B2B Influencer Marketing: AI and Beyond

Like, subscribe, and share your thoughts on the future of influencer marketing in the comments!

#AffiliateMarketing #InfluencerMarketing #B2BMarketing #LinkedInGrowth #AI #DigitalMarketing

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

The best way for affiliate managers to sell a product is simple: Give them the product! 🎁

Join me and Christen for a Real Talk Friday as we nerd out on the game-changing potential of product gifting to drive authentic conversions. We discuss why receiving a product allows us to speak to it from a deeply personal, high-converting place—a strategy few brands execute consistently.

We also cover:

1. The Amazon Effect: Chat GPT's Express Checkout and why your brand needs to get into the ecosystem.
2. New client wins, Taylor Swift Zoomies, and surviving the latest bug.
3. A breakdown of CPC Newsletter Publishers for targeted audience reach.
4. Biodegradable diapers and why they're the next big thing for mommy bloggers!

Chapter Timestamps:

0:00 - The #1 Secret to Authentic Conversions (Product Gifting)
0:02:45 - Big News: Chat GPT Express Checkout / Amazon Effect
0:05:37 - Why Affiliate Managers Need the Product
0:07:37 - CPC Newsletter Publishers for Targeted Audiences
0:10:20 - Affiliate Manager Highlight: HIRO Biodegradable Diapers

Like, subscribe, and share your favorite CPC publishers in the comments!

#AffiliateMarketing #AffiliateManagers #ProductGifting #AuthenticConversions #ChatCPT #DigitalMarketing #RealTalkFriday

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Are you making the most of LinkedIn for your affiliate marketing efforts? In this episode of Affiliate Nerd Out, I sit down with Al Kushner, CEO of Link Vantage, to uncover the secrets to optimizing your LinkedIn profile and mastering outreach strategies.

We explore the importance of networking on LinkedIn, the types of content that drive engagement (like videos and articles), and how AI tools can help you connect with your audience. Al shares his proven strategies for becoming a thought leader, building authentic relationships with influencers, and scaling outreach without losing that personal touch. We also dive into tools like Sales Navigator and offer tips for creating strong affiliate partnerships that last.

If you’re looking to grow your business and leverage LinkedIn as a powerful tool for affiliate marketing, this episode is packed with actionable advice you can start using today.

What You’ll Learn:

1. How to optimize your LinkedIn profile for affiliate marketing success
2. Best practices for LinkedIn engagement and outreach
3. Using AI tools to boost your LinkedIn strategy
4. Tips for connecting with influencers and scaling outreach authentically
5. Leveraging Sales Navigator for affiliate partnerships

Find Al: https://www.linkedin.com/in/al-kushner/ 
Website: LinkedVantage

TIMESTAMPS:
00:00 Introduction and Guest Welcome
00:17 Al Kushner's Background and Expertise
01:27 LinkedIn Strategies and Best Practices
04:31 Engagement and Outreach Techniques
07:23 Using AI for LinkedIn Success
09:08 Affiliate Marketing on LinkedIn
10:29 Tools and Techniques for Finding Influencers
19:16 Optimizing Your LinkedIn Profile
20:30 Conclusion and Contact Information

If you’re ready to take your LinkedIn strategy to the next level, this episode is for you. Don’t forget to like, comment, and subscribe for more insights into affiliate marketing and business growth.

#LinkedInMarketing #AffiliateMarketing #NetworkingTips

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

On this episode, I had the pleasure of sitting down with Niels Zee, a brilliant affiliate marketer, entrepreneur, and author of Payout Mafia. He shared his journey from overcoming SEO challenges to building a thriving affiliate business powered by Google Ads. Niels opened up about his mission to help affiliates succeed in a post-AI world, the strategies behind his book, and his vision for the future of affiliate marketing. 

If you’re looking for actionable insights and fresh perspectives on the affiliate industry, this is an episode you won’t want to miss!

Actionable insights from Niels:

1. How to thrive in a post-AI affiliate landscape.
2. The power of YouTube and Google Ads for affiliate success.
3. Strategies for building content that converts, including publishing 100 articles in your first year.
4. Tips for affiliate managers to better connect with affiliates.

Plus, hear about Niels’ new venture, Framp.com, designed to help affiliates hit by SEO updates pivot to profitable Google Ads strategies.

Tune in for an in-depth look at affiliate marketing strategies, expert advice, and a glimpse into the future of the industry.

Niels Zee helps affiliate publishers add up to $20k to their bottom line with Google Ads:  AffRamp.com

Find Niels: https://www.linkedin.com/in/niels-zee/
Buy your Payout Mafia copy here: https://www.amazon.com/Payout-Mafia-Affiliates-Playbooks-Principles/dp/B0FHKTFZJ8?ref_=ast_author_mpb

#DustinHowes #AffiliateNerdOut #AffiliateMarketing #DigitalStrategy #MarketingTips

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Are you maximizing the potential of your influencer and affiliate programs? Learn how to create scroll-stopping creatives, align content distribution strategies, and measure incremental lift for predictable program growth. Featuring insights from Kim Murray of Virality Boost, Annie LaRocca of USA Today, and Tom Rathbone of Partner Centric. Discover effective tactics for managing professional boundaries, personal health, and scaling your affiliate and influencer programs. Tune in for actionable advice and real-world case studies to refine your marketing funnel and drive measurable results.

What you’ll learn:
1/ How influencers drive demand while affiliates close the sale
2/ The importance of tracking ROAS and incrementality at the publisher level
3/ Why consistent exposure is key to building trust and conversions
4/ Practical tips for scaling programs in the early growth stages

If you’re a marketing executive or affiliate manager looking to grow revenue and optimize your funnel, this episode is packed with insights you can use right away.

Thank you to our sponsor Inflektion: Affiliate tracking meets conversion rate optimization. Here is a quick video on why I love this platform:    • Transform your D2C Affiliate Program with ... 
https://dustinhowes.com/inf

Get a demo of Inflektion here: Dustinhowes.com/inf

Our Guests And How To Reach Them:

🔻 Kim Murray - Founder, Virality Boost
Website: www.viralityboost.com
LinkedIn: linkedin.com/in/kimadolph
Email: [email protected]

🔻 Annie LaRocca - Director of Business Development, USA Today
Website: www.usatoday.com
LinkedIn: linkedin.com/in/annielarocca
Email: [email protected]

🔻 Tom Rathbone - VP, Product at PartnerCentric
Website: www.partnercentric.com
LinkedIn: linkedin.com/in/tom-rathbone-82064064
Email: [email protected]

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com