Affiliate Partnership Wisdom

How not to make people lose attention and slowly unsubscribe from your  affiliate promotions - Contexter Commerce   Let’s continue talking about leverage and how you can use it to  quadruple your affiliate marketing success.  In this lesson, I am talking about relevance.  It is all about relevance - and this is so basic.  Marketing 101 but affiliates so miss that it's worth talking about it  here to give you an advantage.  I don’t know if the day you are reading or listening to this radio is  still relevant.  But back in the days when it was, I often tried to find some FM  frequency with music that I like or a new kind of show to entertain  myself.  As you know, the process was straightforward, sure you remember it. Start to spin the wheel and then first get some noise, and after some  gentle tuning, you will be able to find some show. But the process just started here.   Very often, after a few minutes of listening to the channel, I was able  to figure out if I need to continue spinning to find something else or  not. I don’t need to be a genius to understand that I decided if the show or  channel is exciting or not based on an essential internal factor: is it  relevant to me or not.  And of course, the more relevant the show has on the channel, the more  often I will return to that channel again and again, and the more often I  will listen to that or other shows on that particular frequency. I will start skipping other channels and frequencies if that channel  will continue its trend.  And that has a direct connection with the way you are promoting products  to your audience or list. The key here is the product you are promoting has to be in perfect  harmony with your list and their needs, wants, and willingness to pay  for it. It does not mean that if you found out about some latest “gurus”  products and started promoting it will not work.  It can work and even make you a couple of dozens of sales here and  there.  Problems appear when this product is not in tune with your existing  audience: it does not correlate with their desires, anxieties, hopes,  and needs.  And maybe not the same day, but slowly, these people start to  unsubscribe from you or pay more attention to other places.  And that unquestionably will happen because it works the same as if it  would work in our example with radio channel search.  So the secret here is finding problems that your audience has and, after  that, find a product that can solve that problem.  Otherwise, you will see how your people start to lose attention to you  little by little.  And just because everyone on the internet is promoting some product and  you started doing the same thing is not a justification. Again this is very basic, but this is a principle, not a tactic - so you  can take it seriously. If products' relevance to your people will be high, it will not only  make you more money. It will have a long term impact on your journey:   people will care more about what you are going to say to them will be waiting for your next offer as an old friend they have not seen  for a year as a result, they will trust you more and recommend you to others as an  authority that truly understands others’ needs.   Finding great digital products in Context is not a difficult task.  In the marketplace section, you can search and filter products based on  your needs (type number of sales category, etc.) and can even ask the  product creator to try the product you liked. Just go to contexter.org to find more on how to do it in the free  affiliate marketing course you can take right now. Even if you do not use Contexter, that knowledge can give you important  leverage in your affiliate marketing journey.

How to build a relationship with your audience for your affiliate partnership offers from the right foot. 

Let's talk a bit about martial arts. You probably watched many movies about it, participated in local self-defense groups, or even tried to become a professional fighter? There are some essential principles in martial arts that can you can use in your affiliate marketing endeavors. And those principles, as seen, again and again, can quadruple your success. You would probably outsmart other affiliates in a space that is trying to sell the same product or similar offer. And this has nothing in common with the size of your audience nor the size of your list or YouTube Channel. I am talking, of course, about leverage here. Some superpowers that you can turn on and become unstoppable. So what is leverage in martial arts? Leverage is when even being smaller, you win because you know how to use your body so that your partner in the fight can’t. There are ways to kick a competitor in their peaceful places like head or knees in eastern martial arts or by using the opponent’s weight and mass against him. Same in affiliate marketing success. There is no need to be the biggest guy/gal in the room to win a creative fight here. As a result, you will not probably put someone out of business, but part of the customers that now belong to others will be yours even if you are in a highly competitive market. And that will give you two, three, or even five times more customers than you have now. Of course, this means you will bring you accordingly two, three, or even five times more money to grow your business and feed your family. But the right implemented leverage will not only bring you more money but will make your life easier. For example, one of the side effects can be that you will grow your list much faster, and the word of mouth of your current subscribers/clients will be on fire. And all of this regardless of your current list size or your name recognition. Ok, enough intro here, and let's look at one of the fundamental strategies that can give you that tremendous leverage that I so nicely pictured you. It can seem extremely simple, and I would say even banal. Here it is: "Truly caring about your audience.” It is not as simple as you can think about it because most people don't do it. Genuinely caring about your customers’ list is vital that all the superior funnels and products will not give you that leverage without this critical ingredient. What do I mean about "Caring"? The unique approach here is to see real people: their problems, desires, needs, expectations, fears, etc. - and sincerely profoundly caring about them. Think about them as not cold emails or names that subscribed to you, but as human beings - as your own second family. If you don’t do this, then there is a chance that you will think about them as a list of people that will send money to your bank account just on your wish: you press a button - send your offer in an email and become rich. Partly - just on the surface, that process looks like that. But without a mind-shift about "truly caring about people," long term success is not possible IMHO. How to do it? Instead of just coming up with a marketing promise, excellent copy, or video, ask yourself what the real current need or problem of people you want to serve is and how you can help solve it with your service product or offer. It changes the way your audience responds to your offers. This mind-shift is simple but powerful that will give you significant long term leverage. Trust me on that implementation, and this will make you stand out from the marketplace. By the way, one of the “technical” implementations you can do is to create a bridge landing page that talks about “needs” and problems that a product you are promoting solves. And you can do it easily on the Contexter platform. Just go to contexter.org, and you will find a free course you can take about affiliate marketing for

In this first episode we will talk about what is the one of the most importent things in your affiliate marketing game...