Nobody built a skincare brand for the woman you are right now. Sally Mueller, co-founder and CEO of Womaness, decided to fix that. Part of Sally's path to building Womaness included a breast cancer diagnosis, a doctor's appointment that finally connected the dots on symptoms she had been ignoring for years, and a shopping cart full of products she refused to buy because of how they looked, smelled, and were formulated.
That frustration became Womaness, which launched with 13 products spanning skincare, body care, wellness, sexual health, and incontinence, and designed specifically for the skin, body, and life of a postmenopausal woman. And in this episode, Sally pulls back the curtain on everything, from the science, the formulation decisions, the ingredients that actually work, and the ones that are just marketing.
In this episode, we discuss:
What is actually wrong with most menopause and intimate health products that were available before Womaness, including the packaging problem, the tone problem, and why tone determines whether women actually use the product
The real science of what happens to skin during and after menopause, including the collagen loss of up to 30% in the first five years after the final period, the role of estrogen receptors throughout the skin, and what that means for barrier function, hydration, elasticity, and wound healing
How Womaness chooses ingredients, from identifying the specific skin change to researching clinical evidence to selecting peptides, ceramides, hyaluronic acid, and niacinamide and what each actually does for postmenopausal skin.
The honest clean beauty conversation: what is evidence-based and what is marketing, including whether organic skincare actually works
Formulating for sexual health, pH balance, vaginal microbiome, why most existing lubricants and moisturizers are formulated incorrectly for menopausal vaginal tissue, and how Womaness approaches intimate care differently.
The supplement line, including Pycnogenol and Bacognize, two ingredients most women have never heard of and what makes them relevant to postmenopausal health.
This is the episode for every woman who has stood in a skincare aisle not knowing what to trust, and every woman who deserves a brand built specifically for the postmenopausal skin she is actually in right now.
Find Sally Mueller and Womaness:
Website: www.womaness.com
Instagram: @womaness
Stay connected with JFW:
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Grab discounts on my favorite menopause wellness products: https://www.jillfooswellness.com/health-products
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f you're a Chicago-area midlife woman, check out the Chicago Menopause Collective, a nonprofit dedicated to navigating menopause locally with experts: https://chicagomenopausecollective.org