AGAVE LESSONS is an educational project for the Agave Spirits industry promoting culture, biodiversity, and responsible drinking.
“There is an amazing cultural heritage that includes traditional and modern knowledge related to agave plants in Mexico, and I want to share with the world these ecological, and cultural treasures in the form of “Agave Lessons”, says Dr. Ana G. Valenzuela Zapata. She is a Mexican scientist dedicated to agave plant research, agave alcohol, and business consultancy since 1985.
A pioneer agronomist and scientist in blue agave and tequila in a traditionally male-dominated industry, her book with Gary P. Nabhan titled “Tequila. A natural and cultural history” (2004), published by the University of Arizona Press, is a classic, that is replete with scientific and cultural information.
If people have access to factual information on agave, then fake news and propaganda can be better detected and not propagated. Agave plants have rich biodiversity and a long history of use for nutritional foods and beverages, hard natural fiber like sisal, cultural rituals, and alcohol. By way of comparison, alcohol from grains and sugar cane (annual crops) is lower cost than agave spirits, because agave species take from 6 to 30 years to mature, depending on the type of agave species, which are cultivated in arid lands with a brief rainy season.
“Agave spirit expressions include mezcal, tequila, bacanora and raicilla, as they are elaborated using traditional ways, as well as industrial modern technologies. The problem in the market is to recognize the products and their value, and also promote sustainable producers and moderation in consumption, with responsible drinking”. Ana is finishing a book on agave spirits and ferments in Spanish and English for all types of audiences, which discusses many agave related topics such as; traditional knowledge, bio-cultural diversity, flavors, aroma, and landscapes.
In 2019, she created a website, and hosted, and produced a podcast series named “Agave Lessons” in Anchor. From November 2019 to the end of Jan 2020, she has interviewed, more than 40 authentic voices in Spanish and English from the agave spirits and food industries, for her 2000 or so listeners.
The “Agave Lessons” topics have included agroecology, agave spirits producers throughout the world, brands, owners, entrepreneurship and marketing, Mexican food enthusiasts, Mexican migrants, scientists, alcohol disorders, gastronomy professionals, agave authentic syrups production, graphic arts, innovation, women in the industry, and more.
AGAVE LESSONS is the best formula for communication and educational objectives and the best way to promote responsible drinking.
www.agavelessons.com [email protected]
Spotify and Anchor platforms: Agave Lessons
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