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Agency Ahead by Traject
Agency Ahead by Traject episodes
- How Processes and Documentation Led To Selling an Agency with Andy CabassoOn Episode 50, co-founder of Postaga, Andy Cabasso shares his experiences growing, developing, and ultimately selling his digital marketing agency. Andy delivers fantastic advice on knowing your niche, creating effective processes, and nurturing relationships.28 min
- Using Google My Business to Kickstart Your Local SEO Services with Mike BlumenthalOn Episode 49, Mike Blumenthal, the Godfather of Local Search, shares his experiment with using Google My Business to drive a digital presence for a small diner and how agencies can use GMB to get their foot in the door with their Local SEO marketing services.36 min
- The Vital Crawl of a Technical SEO with Rachel AndersonOn Episode 48, Rachel Anderson, Technical SEO Analyst for DeepCrawl, explains the importance of monitoring Google Web Core Vitals, how she builds Google Data Studio reports, and the different challenges of a small website Tech SEO audit versus a large website audit.23 min
- Selling Text Message Marketing As a Service Jon HallOn Episode 47, Switchbird and Grade.us founder, Jon Hall reveals the opportunity for agencies behind text message marketing, how you can position it in your service offering, what to look for in a SaaS vendor, and the value of white labeling your software.34 min
- Natural Language Processing and Machine Learning with Jessica PeckOn Episode 46, Jessica Peck educated us on the accessibility of natural language processing (NLP) and how it can be used in SEO. She also shared some cool applications for machine learning for SEO.23 min
- True Leadership and Owning Your Agency’s Narrative with Michael BrennerOn Episode 45, Michael Brenner, CEO of Marketing Insider Group and author of Mean People Suck, dispatches on the role of leadership in business, how agencies can tell their story, and the leadership paradox.25 min
- Experimenting with SEO On the B Sides with Luke DavisOn Episode 44, Luke Davis, SEO Executive at Adzooma, shared how he got into SEO, developed his own blogs around his passions, transitioned to in-house SEO, and discussed how he believes Google's reduction of search volume data might impact SEO.29 min
- How Agency Right-Sizing Impacts Profitability with Nick EubanksOn Episode 43, Nick Eubanks, Founder of From The Future and Traffic Think Tank, imparts his years of experience building agencies. He gets into the weeds of margins, profitability, growing your existing clients, and right-sizing your agency by tracking your contractors and employees.26 min
- Behind the SEO of a High Volume Publishing Site with Alli BerryOn Episode 42, Alii Berry, SEO Director of The Motley Fool, provides a deep dive assessment of the challenges that an SEO team at a major long time news analysis publisher faces. How you do develop evergreen content, internal linking, and a clean navigation menu?28 min
- Putting a Price on Writing Good Content with Vin D'ElettoOn Episode 41, Vin D'Eletto, founder of content agency Word Agents, shares his insights on hiring freelance writers, developing a fair and effective process, and how he perceives the value of written content in the context of digital marketing.28 min
About Agency Ahead by Traject
From the publisher's feed
Want to grow your digital marketing agency? Discover what marketing strategies are working for the leading agencies, marketing experts, and business consultants. Learn how to lead your marketing…
agency, inspire your employees, and make your clients happy. Join host Garrett Sussman as he talks digital marketing with a variety of marketing experts about how they're navigating an uncertain world, adjusting their services for their clients, and improving their own businesses by better preparing them for the future. Find out how you can offer SEO, Social Media Management, Reputation Management, Customer Experience, Digital Business Consulting, and more to boost your revenue. Please subscribe to the Agency Ahead podcast today!