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Agency Ahead by Traject
Agency Ahead by Traject episodes
- Why Do Agencies Suck at Email Marketing For Themselves with Sujan PatelOn Episode 40, Sujan Patel dives into how marketing agencies are utilizing email marketing on their own business. They're typically so focused on clients that they forget to optimize their own email strategy.24 min
- Developing Employee Ambassadors and a Personal Brand on LinkedIn with Goldie ChanOn Episode 39, Forbes contributor and founder of brand agency Warm Robots, delves deep into the nuances of LinkedIn. How can you nurture your employees to be thriving brand ambassadors? Who should represent your company and how do you establish guidelines?28 min
- Local Search, Big Data, and Big Wins with Dan LeibsonOn Episode 38, Dan Leibson of Local SEO Guide shares his unique approach to SERP rankings and why they can be misleading for clients. He shares his obsession with Big Data and how you don't need to be a data scientist to help your clients.28 min
- The Current State of Local SEO with Joy HawkinsOn Episode 37, Joy Hawkins, Founder of Local Marketing Agency Sterling Sky, dropped by to address everything that's going on with local search, selling local SEO as an agency, and some current themes in reputation management and online reviews.19 min
- Digging Deep into the Business Side of Agency Operations with Marcel PetitpasOn Episode 36, Marcel Petitpas, CEO and Founder of Parakeeto, breaks down the value of an elastic workforce for an early stage agency, diversifying your client roster, monitoring utilization and optimizing your agency for profitability.31 min
- Speed up Your Marketing Response with Andrea SullivanOn Episode 35, Andrea Sullivan, CMO of VaynerX, discussed how a global marketing agency needs to be able to quickly adjust its strategy, execution, and communication to navigate a rapidly changing world and keep its clients ahead of competitors.28 min
- Making Meaningful Change For BIPOC in the Marketing Industry with Joél LeonOn Episode 34, Joél Leon, senior copywriter, storyteller, author, and father, went deep on ways that digital marketing agencies can develop diverse voices, hire from underrepresented communities, and facilitate real change in their culture.33 min
- Building Diverse Agencies with Social Impact Strategist Kirstyn NimmoOn Episode 33, social impact strategist Kirstyn Nimmo joined the Agency Ahead podcast to discuss Black voices in the marketing agency world. Ways to diversify hiring, support employees, and engage in social impact campaigns.28 min
- A Process For Efficient and Humane Link Building Outreach with Gisele NavarroOn Episode 32, Gisele Navarro, Operations Director at digital marketing agency NeoMam walks us through her process for identifying the right people to reach out to for link building campaigns. She highlights some tricks and tips that she uses for her workflow.32 min
- Unique Challenges for Enterprise Local SEO with Krystal TaingOn Episode 31, Krystal Taing shared her expertise working with enterprise clients on their local SEO. She shared the challenges encountered when you have a complicated organization with many locations at a national level.25 min
About Agency Ahead by Traject
From the publisher's feed
Want to grow your digital marketing agency? Discover what marketing strategies are working for the leading agencies, marketing experts, and business consultants. Learn how to lead your marketing…
agency, inspire your employees, and make your clients happy. Join host Garrett Sussman as he talks digital marketing with a variety of marketing experts about how they're navigating an uncertain world, adjusting their services for their clients, and improving their own businesses by better preparing them for the future. Find out how you can offer SEO, Social Media Management, Reputation Management, Customer Experience, Digital Business Consulting, and more to boost your revenue. Please subscribe to the Agency Ahead podcast today!