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Agency Ahead by Traject
Agency Ahead by Traject episodes
- Adapting Your Marketing To Changing Audience Behavior with Rand FishkinOn Episode 20, Rand Fishkin, CEO and Founder of SparkToro, talks about discovering your audience, why market research is so important, and some recent changes in audience behavior.26 min
- An Analytical Approach To Copywriting with Peep LajaOn Episode 19, Peep Laja, founder of CXL and his brand new Copytesting.com, discusses the challenge of actually analyzing, evaluating, and improving good copywriting when it comes to the direct response pages on your client's websites.26 min
- The Role of Local Marketing and Online Reviews in Reopening Businesses with Aaron WeicheOn Episode 18, Aaron Weiche, CEO of GatherUp, discusses what type of marketing messaging small businesses should prepare ahead of reopening. He also touches on the value of online reviews in your local marketing and his own personal experiences with reviews at GatherUp.24 min
- How COVID-19 is Impacting the eCommerce World with Luke CarthyOn Episode 17, Luke Carthy, expert eCommerce and CRO consultant, shared his predictions for the rise and fall of eCommerce business since the pandemic. He also touches on the importance of product reviews.27 min
- Marketing Your Way to Success in Trying Times with Keith PerhacOn Episode 16, Keith Perhac, founder of Segmetrics.io shares lessons learned from the 2008 recession and how entrepreneurs and agencies can seize opportunities during the current economic climate. He offers some specific places where opportunities are presenting themselves.25 min
- Changes in Mobile Search Behavior and Intent with Cindy KrumOn Episode 15, Cindy Krum, CEO of MobileMoxie, discusses the trends that she's been seeing in mobile search traffic as COVID-19 changes user behavior. She also delves into how businesses can appropriate their budget for their mobile search strategy.20 min
- Realistic Expectations For High-Quality Link Building With Alex TachalovaOn Episode 14, Alex Tachalova, link building and digital outreach specialist, joined Garrett to talk about developing a white hat, ethical link building strategy. Learn about setting appropriate expectations for earning links and developing long-lasting relationships.29 min
- Tweaking Your Social Media Marketing and Advertising Pandemic Strategy with Andrea VahlOn Episode 13, Andrea Vahl, Facebook advertising expert and social media maven, shares her thoughts on maintaining ad spend, adjusting messaging, playing with live streaming mediums to connect with customers, and advising clients on their pandemic advertising strategy.25 min
- The Importance of Product Positioning Through COVID-19 with April DunfordOn Episode 12, April Dunford, product positioning expert and author of Obviously Awesome, discussed how the current economic climate offers up an opportunity to revisit your company's market position. She also shares why she doesn't take on agencies as clients for their own positioning.29 min
- Mentorship and Community-Focused SEO with Carolyn LydenOn Episode 11, Carolyn Lyden of Search Hermit discusses finding mentorship, working with female-owned small businesses, and recommendations for Google My Business messaging in the context of COVID-19.30 min
About Agency Ahead by Traject
From the publisher's feed
Want to grow your digital marketing agency? Discover what marketing strategies are working for the leading agencies, marketing experts, and business consultants. Learn how to lead your marketing…
agency, inspire your employees, and make your clients happy. Join host Garrett Sussman as he talks digital marketing with a variety of marketing experts about how they're navigating an uncertain world, adjusting their services for their clients, and improving their own businesses by better preparing them for the future. Find out how you can offer SEO, Social Media Management, Reputation Management, Customer Experience, Digital Business Consulting, and more to boost your revenue. Please subscribe to the Agency Ahead podcast today!