Agency Life

In today's episode of Agency Life, we have marketing expert, founder & President of LimeLight Marketing, Brandee Johnson. She worked 15+ years for national and global brands, with her last career being at LEGO. When their headquarters relocated, she had the opportunity to pursue a long-time dream and started her own Marketing Agency.

Brandee shares with us her journey, the importance of lean methodology, how LimeLight Marketing grew during the pandemic, tips for motivating your employees, and much more.

Today in the show, we have Anna Heyes, Managing Director at Active Profile. In this interview, Anna shares with us the key skills you need to succeed in the digital agency environment and how to nurture and grow those skills.

Active Profile is a happy home for communications professionals of substance to do their best and most valuable work.

They thrive on the fact engaging audiences doesn’t happen with one big move anymore. ​They are convinced that, in the real world, it takes data-driven, multi-layered strategies to make a real and lasting impact on people and organisations. ​

http://www.activeprofile.co.uk/
https://www.linkedin.com/in/annaheyes/

Welcome back to the Agency Life podcast, today we have Eduardo Esparza from Market 8. With 20 years of experience, owning, building, running businesses from scratch, and running diverse roles in corporate America, he's always ended up with his hands on all things strategy, leadership, and execution.

Today we have Simon Bennet on the show,  CEO of AoE creative. With 16 years of experience in esports, Marketing, Events, PR, Broadcasting, Management, and Content Creation in the gaming industry with gaming giants like Activision-Blizzard.

AoE Creative has a background/reach in gaming and esports unparalleled by any other creative agency.

Today on the Agency Life Podcast, we welcome Sean Owens, Managing Director at Willow Consulting. Sean is an E-commerce solution professional, and he's with us today to talk about his experience building a successful business, covering everything from how to optimize your invoicing process to how to identify the best clients to work with.

Mentioned links:

https://www.linkedin.com/in/willows/

https://www.willows-consulting.com/

This week we have Alex Embling, CEO of Strategicabm, a specialist B2B Account-Based Marketing Agency for over 20 years, partnering with some of the world's largest global B2B technology brands, helping them to win, grow and retain their highest value customers.

Hear from Alex how you can adapt your service accordingly with your strengths and the importance of specializing in some area of the marketing industry.

Today on the show, we have Amit Vyas. Originally from the UK, Amit co-founded Nexa in 2005 selecting Dubai as the location for their corporate home. Today they have additional offices in Manchester, UK and New York, USA and are widely recognised as one of the strongest growth-focused agencies in the region.

Nexa is a multi-award winning HubSpot Diamond Partner Agency and a Google Premier Partner.

We discuss the following topics in this interview:

• Opportunities for digital agencies
• Adapting the workflow to the new normal
• The importance of being transparent with your employees
• Finding the best strategies during a recession
• Building the right team for your agency

Resources mentioned in the interview:

https://www.digitalnexa.com/

https://www.linkedin.com/in/amitvyasdxb/

https://www.puremindsclub.com/

 https://www.2sisterspodcast.com/

Today on the podcast we have Mike Lieberman, co-founder, CEO, and Chief Revenue Scientist at Square 2, Inc., a professional services company providing marketing and sales strategy, tactical execution, analytics and technology guidance for a diverse group of clients.

Mike's interest in entrepreneurialism has spread beyond direct clients. He also leads a boutique consulting firm specializing in coaching other agency owners to help them grow their businesses from lifestyle companies into thriving business success stories. He is here in the show today to discuss what are the best practices he knows that will help you to grow your agency.

Mike Lieberman | LinkedIn

Traction Tools: https://www.mytractiontools.com/

This time we have Adam Steinhardt CEO at The Kingdom, where they help companies challenged by the increased need for tech skills in sales and marketing. For many businesses, the digital world is high-paced, testing, and is challenging their traditional marketing and sales teams.

In this episode of the show, you'll hear from Adam the importance of adapting your business and your processes to the digital world we live in today.

We have Stevie Brown in the show today. Stevie is a Marketing strategist and Professional Coach. She is the owner of The Change Starter, where she helps small business owners with their marketing. 

Stevie has recently got a master degree in Digital Marketing, and she will share with us the amazing insights that she uncovered with her thesis.  In this interview, Clodagh and Stevie cover: 

• Why marketing should be a priority for any business.
• The most common mistake small business owners make regarding their marketing.
• Why business owners should invest in marketing.
• Aligning the goals of the business with the marketing strategy.
• Get the business owner involved in the marketing efforts.

To know more about Stevie, visit her website www.thechangestarter.com