Agency Life

In this episode, we chat with Phil Burrows who helps B2B companies simplify their martech so that they can focus on building value for their customers.

Clodagh and Phil covers:

• How he started Hub Masters repositioning the agency and brand experience
• Helping B2B companies simplify their martech so that they can focus on building value for their customers.
• HubSpot CMS and website development
• Points of frictions and better building better tech stacks
• User experiences and buyer journeys
• Inbound marketing
• Helping to educate clients about being agile and shifting their way of thinking
• Working with good fit clients and having great relationships
• Agency positioning and branding

Links

Phil Burrows: https://www.linkedin.com/in/phill-burrows/

Hub Masters: https://www.hubmasters.net/

In this episode, we chat with Marita MacDonald who oversees all content creation activities which lay the foundation for successful promotional campaigns for the DSD global brand as well DSD Clinics marketing.

We chat about:

• How Marita and her husband started their agency and where it is now
• Changing the perception of dentistry in the marketing space
• How their niche agency made turned them into a specialist in their field
• Remote working and keeping seamless communication with the team
• Having more productive meetings and great project management tools
• How to Improve communication and relationships in the agency 

Resources mentioned in this episode:
Slack
Asana
ClickUp
Productive.io
Fascination Advantage

John started his business 30 years ago after starting at an ad agency. The name Duct Tape Marketing derived from his desire to work with small business owners. He had an idea to create a systems approach to attract people to his business. We chat about:

• How he started his career
• Agencies should help businesses build marketing internally as an asset
• Taking customers from where they are to where they want to go
• Asking bigger questions in Marketing
• Using your own expertise and local language
• The lessons learned from 2020 
• Creating great customer experiences 
• Teaching people marketing strategies
• Finding an industry you love and not just chasing money
• The Ultimate marketing engine
• Customer success stages
• Simplify marketing

Duct Tape Marketing Agency

Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

The Referral Engine: Teaching Your Business to Market Itself
The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business

Welcome to season 4 episode 77 of the Agency Life podcast. Today we have a very special guest Debbie Richardson from Threeby3. In this episode, we chat about creating stronger and longer client relationships with strategic marketing services in your agency.

We also chat about: 

• Marketing strategies then and now
• What agencies struggle with
• Moving the conversation to a business level instead of a marketing level
• Breaking down retainers to projects
• A common language for agencies and clients
• Automation and humanisation

9 Boxes

http://threeby3.com/

https://www.linkedin.com/in/richardsondeb/

On this episode, we chat with Nathan Hirsch who is the CEO & Co-Founder of Outsource School about and cracking the code of working with virtual assistants.

We also chat about:

• How he started Outsource School 
• How to hire the right people fast
• Remote work for agencies and how to effectively work from home
• Why virtual assistant will work for your agency
• Having correct processes are vital for any business
• Mistakes agencies are making
• Getting your time back to work on the important parts of your business

Traction Tools: https://www.mytractiontools.com/
LinkedIn: https://www.linkedin.com/in/nathanhirsch/
Outsource school: https://www.outsourceschool.com/

On this episode we chat with Eric Baum who is the world’s first Inbound Marketing agency founder. Eric shares valuable insights and advice into life as an Inbound Marketing Agency Owner. We also chat about:

• How and why Eric started Bluleadsz 
• Growing with HubSpot
• Lead generation and sales assistance
• How external factors can influence your agency and revenue
• The shift of retainers to projects
• How HubSpot changed his life
• Building strong relationships
• Why inbound marketing is effective
• Advice to agency owners

Links:

LinkedIn: https://www.linkedin.com/in/ericbaumbz/
Bluleadz website: https://www.bluleadz.com/
Traction Tools: https://www.mytractiontools.com/

On this episode, we chat with Sean Sweet who is the Managing Director at Blend Agency in the UK. We chat about building a culture of consistent learning in your agency. 
We chat about:

• How to look at making mistakes as growth and not a failure
• Eliminating toxic people in your agency
• Why you really should review your agency culture 
• Consistent learning and development of your team for growth
• Specialization and generalization 
• Doing more of what works and less of what doesn’t
• Being an agency owner at this time 
• Aligning work and life
• And much much more...

Blend agency: https://www.blendb2b.com/
Traction Tools: https://www.mytractiontools.com/
The Pumpkin Plan: https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/159184488
Eos: https://www.eosworldwide.com/

In this episode with Jeff Mendelson who is the founder of http://Effectivo.Social, a digital marketing company located in Miami. 😃🎙 Jeff shares his insights on hiring the right people for their roles as well as:

• How he started his business by using his strength not his weakness
• Taking advantage of the new way of living and business
• The importance of visualization and online presence
• Hiring the right people for their roles
• Setting up systems to grow and excel 
• Back to basics with local marketing 
• Sales funnels and inbound marketing systems
• How people are changing and to adapt 
• Creating a platform for direct links to build better relationships 

Links

LinkedIn: https://www.linkedin.com/in/jeffmendelson/

Traction: https://www.mytractiontools.com/

Website: https://jeffmendelson.com

In this episode, we chat with Todd Smart who is an EOS Implementer at Smart Partners Inc & Co-Founder of Traction Tools.  We discuss Building a solid structure for your agency with EOS & Traction Tools, 4 things the fastest growing business has in common, getting unstuck, and much much more.
Traction Tools: https://www.mytractiontools.com/
Eos: https://www.eosworldwide.com/

In this episode, we chat with Stephen Christopher - Founder, Wit Digital on Having Vivid Vision & Building Strong Partnerships in your Agency. We cover:

• How he started his business
• Asking the right questions when you start a partnership - what is your vision?
• Agency positioning and investing in your people 
• Reading personal and professional development
• Having a Vivid Vision 
• Picking a niche that’s resilient 
• How to create a workplace that’s productive for work and personal growth
• Routines and mindfulness as a business owner 
• and much much more

LinkedIn: https://www.linkedin.com/in/stephenchristopher/
Wit Digital: https://witdelivers.com/
Traction Tools: https://www.mytractiontools.com/