Agency Life

In today's episode of Agency Life, we chat with Rod Solar who is the Director of Practice Marketing Consulting, author, and speaker to name a few.

This episode was brought to you by Verblio:
Verblio makes blog and content creation happen.

We cover

• Helping healthcare clients move from panic to new normal
• How his business started
• The dark side of having all your eggs in one basket
• Working with your life partner 
• Training business how to sell their products and service
•  improving customer service while increasing sales at the same time.
• Marketing in the health care industry.
• Why you should never stop learning
• How to grow your business
• How to lead in your industry
• Challenges experienced.
• Mistakes made over the years
• Balancing personal and professional life
• And much much more...

Links
DigitalMarketer
Time management by Ryan Deiss
How to Grow your Practice with Presbyopic Patients
7 Habits of Highly successful people

In this weeks episode of Agency Life we chat with Perry Nalevka - CEO & Founder of Penguin Strategies in Tel-Aviv.

Penguin Strategies, a Diamond Hubspot partner and inbound marketing agency, who works with B2B technology companies that have complex products and long sales cycles. They create a customized marketing blueprint to build a sales funnel that works.

We chat about:

• How Penguin Strategies started 
• Why Tel Aviv is leading in tech globally
• Educating the market for a need for marketing
• Investing in the seniority of your staff 
• Startup culture in Tel-Aviv
• Running a remote team 
• Agency Life before the pandemic 
• Funding for businesses
• Why your company is bigger than one person 
• Making your luck 
• Virtual Event with Brian Halligan
• Building a better business coming out of a pandemic
• And much much more...

Links:

• Rethink your Inbound vs. Outbound B2B Marketing for H2 2020: https://inboundvsoutboundinb2bmarketi.splashthat.com/
• Penguin Strategies: https://www.penguinstrategies.com/
• The hard things about hard things. https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205

In this episode, we chat with Peter Czapp who is the Director at The Wow Company and Co-Founder of Agency Collective. He shares report insights from two recent agency surveys. This episode is packed with key insights, predictions, advice and agency experiences.

We cover:

• Seeing a change in the agency industry before the pandemic.
• Agency Life Before Covid
• Current impact and future impact of agency growth
• Applying for funding
• The role of the Agency Owner in the agency
• Building a blueprint for success with your accountant
• Managing your cash flow
• Transitioning to working from home
• Pacing yourself for a marathon, not a sprint
• Setting up a business to fulfill your purpose
• Reconnecting with your why.
• Working together with other agencies to collaborate.
• Focusing on profiting work.
• Why revenue is not the only measure of success.
• Why now is the time to listen to your gut
• And much much more...

Links

• Benchpress report: https://www.thewowcompany.com/blog/agency/benchpress-2020-is-here/
• The WOW Company: https://www.thewowcompany.com/
• The Agency Collective: https://www.theagencycollective.co.uk/
• Why we sleep: https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144316
• Agency Collective Tales Podcast: https://www.theagencycollective.co.uk/agency-collective-tales-podcast/
• Email: [email protected]

In this week's episode, we chat with Lee McKnight who is the VP at RSW/US, the most complete and trusted outsourced new business solution for marketing communications firms.

We chat about:

• How RSW helps marketing agencies to get new business.
• Building lists for prospecting
• Clients come first - New business comes second
• Good tips to know during a pandemic
• Sharing case studies and not boastful stories
• Planning on how to ease back into the office
• Being mindful 
• Checking workflows and sequences (automatic messages)
• Tips for agencies 
• From adjusting to pivoting 
• Relooking your personas 
• And much much more...

RSW https://www.rswus.com/ 
Lee McKnight https://www.linkedin.com/in/leemcknightjr/

In this episode, we chat with Jody Sutter from the Sutter company. Jody is a Business Development Agency Expert and Author of The Small Agency's Guide to Winning New Business.

We chat about:

• Mastering emotions and mindset
• Her book: The Small Agency's Guide to Winning New Business
• Rewriting the rules she built in her career.
• Reassuring clients that your agency is fully operational in the pandemic - communication is key.
• The most important part of a business
• Why it’s good to outsource.
• Doing too much too soon 
• Re-inforcing good habits
• We have been given the luxury of time
• Having an open mind to technology
• Living a balanced life. 

The Sutter Company

https://www.thesuttercompany.com/

The Small Agency's Guide to Winning New Business: https://www.amazon.com/Small-Agencys-Guide-Winning-Business/dp/1986008037

12-week action intensives.

https://www.thesuttercompany.com/12-week-action-intensives

In this episode, we chat with Matt Kohn from Different Hunger. Matt is an Agency Owner, blogger, adventurer, freelancer, and all-round born awesome human. he shares many experiences about his journey.

We chat about:

• How he started his career and agency.
• Dealing with a bad partner break up 
• From freelance to 6 figure salary 
• How he documented his journey on a Different Kind of Hunger Blog
• Creating an accelerator course 
• Dailing down to scale up
• Optimizing businesses in all aspects of business and personal.
• Deciding who you want to work with 
• Creating abundance
• Forgiving yourself for past mistakes
• And much much more...

Links:

LI: https://www.linkedin.com/in/matt-kohn-6a07771a2/

https://www.differenthunger.com/

In this episode, we chat with Roman Prokopchuk who is is the Agency Founder at Nova Zora Digital, Top 100 Podcast Host, Digital Marketing Veteran, 1st Generation Immigrant & Foster Parent.

We chat about:

• Romans background and how he started his agency
• Operational scaling and building his business
• What kind of freelancer to hire
• Building your company brand both on and offline
• A digital agency is an extension of the clients brand 
• How hosting his podcast changed his personal life
• Building a community for your brand
• How adding value in your work will grow your business
• The lessons he learned by being a foster parent 
• Valuing your time
• Why a bad client will suck up your resources and when to let them go 
• How to manage out of scope work
• Tips and advice to manage your business
• Work-Life Balance
• And much more...

Check out their website:
https://www.novazoradigital.com/

Roman Prokopchuk's Digital Savage Experience Podcast
https://wavve.link/digital-savage-experience-podcast

In this episode of Agency Life, we chat with Matthew Stibbe who is the CEO of Articulate Marketing - a fully remote Inbound Marketing Agency. Matthew is a Marketer, entrepreneur, writer, pilot, and wine enthusiast. 

This episode was sponsored by Vidyard. Vidyard powers HubSpot video for thousands of customer’s across Sales, Marketing & Services and Agencies who partner with Vidyard deliver video services that increase their client retainers. To learn more head over to https://www.vidyard.com/partners/

We chat about:

• How he got started in Agency Life & HubSpot
• Choosing from a very early age in the business to become a remote working agency
• How to recruit remote workers and find top talent
• Remote working interview process
• Tips on having better video calls & good etiquette. 
• Creating a virtual community with your team & clients
• Reducing anxiety amidst the Covid19 pandemic
• Working from home during the pandemic
• And much much more

Show notes

• Articulate Marketing website: https://www.articulatemarketing.com/
• Geek Boss.com blog https://geekboss.com/blog/
• Remote working: Lessons from Managers from 20 Years experience.
• Know your team: https://knowyourteam.com/
• Officevibe: https://officevibe.com/
• Turbine App: https://www.turbinehq.com/
• HubToolKit: https://www.hubtoolkit.co

Did you know . . . 40% of businesses use video in their sales conversations. To find out how you can help your clients embrace video and increase your retainer revenue head over to https://www.vidyard.com/partners/

In this episode of Agency Life, we chat with Laura Gomez who is a young female entrepreneur, Co-Founder of TDC Agency and podcaster. Laura shares her journey from taking a passion side project and turning it into an agency.

We chat about:

• How Laura started TDC Digital
• Turning your side hustle as a full-time business
• How your personal development will positively impact your business
• Expansion plans
• Why having a podcast is important 
• Positive relationships with competitors 
• How to work with clients who don’t understand marketing trends
• Having a bilingual business
• The power of good routine 
• Working together in the agency as a couple.
• Change in the agency
• And much much more...

Today’s episode is brought to you by Verblio - who makes blog and content creation happen. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

In this episode we chat with George B. Thomas is an Inbound Marketer, Video Jedi & HubSpot trainer at Impulse Creative with more than 25 years of sales & marketing experience. George is also a HubSpot Certified Trainer with a record-breaking twenty-one certifications including Inbound, Email, HubSpot, Contextual and Content Marketing.

He is a teacher and motivator at heart, his true passion is helping others to be inspired, educated, and willing to work hard in order to achieve unlimited success!

George and Clodagh Chat About:

• His Career journey & how he discovered HubSpot
• How taking 1 step at a time will ultimately lead you to your goals
• Making time for educating yourself and your team
• Being a happy, helpful, humble human
• Educating people in HubSpot
• How Sprocket Talk started
• Why living life on his own terms and being truly authentic brought him joy and success.
• Being a transition specialist in an ever-evolving world
• Having a painful blessing
• And much much more

Impulse Creative
Sprocket Talk
George B. Thomas

Today’s episode is brought to you by Verblio - a better way to do content for your agency’s clients. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow