Agency Life

We've hit a milestone of the Agency Life Podcast with 50 episodes & 35 interviews with industry experts. 

In this episode, Steve changed the narrative of Agency Life to sit down with Clodagh, who worked with 500+ Agency Owners, wrote the book “A Happy & Healthy Digital Agency” and our very own Podcast host of Agency Life. 

• Clodagh's journey. 
• What she learned interviewing the guests on her show.
• Valuable insights and advice for agencies 
• Why you are not alone
• How to navigate your agency for future growth
• Having a vivid vision for your agency 
• What is your agencies reputation
• Clodagh's business and personal growth 
• How to create a growth path for your business
• Changing an unsettling feeling in your agency.
• And much much more

Growit Group
Stand for something Book
Vivid Vision Book

Today’s episode is brought to you by Verblio - who makes blog and content creation happen. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

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Steve Brown is the founder of ROI Online, an internet marketing agency, and author of Amazon Bestselling book The Golden Toilet. Steve grew up as a "chicken fried steak guy" in Amarillo, Texas and had his eyes opened while travelling the world. Through a long-winding journey, he returned to Amarillo and launched a marketing agency with an international footprint. Steve is a graduate of the Goldman Sachs 10,000 Small Businesses program. His agency ROI Online was recently recognized by Fortune Magazine and the Initiative for a Competitive Inner City (ICIC.org) as one of 100 Fastest-Growing Inner City Businesses of 2019. His agency is a HubSpot Platinum Agency Partner and the original StoryBrand Certified Agency.

Steve believes the true heroes of the American economy are the invisible entrepreneurs and business leaders of small to medium-sized businesses. As the marketing world shifts, these leaders find themselves chasing shiny marketing tactics that don't move the needle. They're left frustrated with nothing to show for their hard work. Steve wrote The Golden Toilet to help these entrepreneurs successfully navigate the modern world of marketing so they can get an ROI from their strategies. In the book, Steve Brown teaches you how to reframe your perspective on marketing so you can focus your resources and attention on the real live humans who need your solutions.

What is the story of how you came to start your agency?

Working for a previous agency, my job was to grow the accounts that came into a web design firm. From that vantage point, I could see what happened after those easy closes—and it wasn’t pretty.

Many of the accounts that came through would crash and burn.

People would come to us for a website or a redo, we’d close the deal and get their site in production, but then

it’d be handed off to the “web designer” (usually a Photoshop guy or someone with basic web creation proficiency).

The thing is, the designer’s job was to design. That’s all they cared about. They didn’t have a stake in the business of the client they were designing for—creation happens

at its own pace. The clients would look to me to pick up the pace, but I wasn’t in charge of the designers or their process. Frustration all around.

That’s when I made the jump into my own agency. I thought

if I could manage the whole process—educate the customer, walk them through every step, align everyone’s

expectations including the designers—we could avoid the frustrated, fiery end that those accounts had all come to.

Not so much.

I started my own agency to solve the problem of designers

designing for design’s sake because they lacked a foundational appreciation for what the business owners were

building. That makes sense enough. What surprised me was that the business owners were often also missing that same piece. When I realized a key piece was missing, my mindset shifted from “let me sell you a website” to “you don’t need a website.”

When it came to a website, business owners were stepping out of their entrepreneur shoes and letting the need

for a website—any website—take over. Instead of thinking about why they started their business and what they could accomplish with this opportunity. They needed to

understand that websites are just another component of a business process. They didn’t need just the one part—they needed a system to help them grow their business.

What I really wanted to do for my clients had little to do with websites. I wanted to help entrepreneurs thrive. I wanted to help them focus on the problem they set out to solve rather than spinning their wheels and wasting more money on marketing. If I can help you align your strategy and overall goals with a better system instead of just the website you think you need, I can h

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In this episode, we chat with Steve Pockross who has more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to provide a high-quality, fast and flexible content creation platform.

We chat about:

• What Verblio is and what they do 
• Delivering content consistently 
• What makes Verblio different from the rest 
• The ease of use of Verblio
• Agency predictions in the next 3 years
• The rise of the hyper niche agencies
• Using content creation as a competitive advantage
• Content trends 
• Why video is the future. 
• AI video platform to transfer written content to video content 
• Amplifying content 
• Building digesting content
• What the best agencies are doing through content
• Why coaching helps for your personal development

Survey Link: https://verbliosurveys.typeform.com/to/EuPARd

Today’s episode is brought to you by Verblio - who makes blog and content creation happen. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

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In this solo episode, Clodagh gives tips & strategies to survive and thrive in challenging times.

Clodagh chats about:

• Cashflow & Forecasting 
• Effectively managing the relationships with clients 
• You team and culture
• Daily Check-ins
• Internal organizing
• Training
• Routine
• And much much more 

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On this episode, we chat with the Bostjan Belingar - CEO at Hustler Marketing.

Hustler Marketing is an Email Marketing Agency who have helped Shopify stores create more than $18 million in new revenue with advanced email marketing techniques.

We chat about: 

• How Hustler Marketing created $600 000 in extra revenue for their client on Black Friday
• How to do a spam test for your emails
• Segmenting & deliverability of your email
• How to kick ass with email marketing
• Understanding that agency is a peoples business
• How he grew his team to 30 people 
• How morning huddles can help you in your agency and how you can troubleshoot 
• Service down and sales second
• Building Partnerships 
• The importance of having a BDR in your agency
• Having a mentor as a business owner and for everyone in the team. 
• Common finances in your agency.
• Why you should not pay for traffic too early.
• Plan your day every day and your habits
• Personal growth as a business owner
• Getting a mentor 
• And much much more

Resources:
Hustler Marketing: https://www.hustlermarketing.com/
The Great Game of Business: https://www.amazon.com/Great-Game-Business-Expanded-Updated/dp/0385348339

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On this solo episode, Clodagh walks you through how to create a work from home policy for your agency. With the global pandemic of the Coronavirus (COVID - 19) and the rapid increase of businesses closing their offices, it is important to take action fast and make sure business can continue in a safe, productive way.

In this episode, Clodagh talks about.

• The challenges and benefits of working from home.
• Creating a work from home policy
• Setting up a dedicated workspace
• Communication
• Creating new processes
• Expectations for working hours, meetings, attendance
• And much much more

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In this episode, we chat with Rob Sale - Snr. Alliances and Partner Development Manager at Vidyard. He takes us through all things video. From why your agency needs it and how to enhance your retainers with clients. 

In this episode we chat about:

• How agencies will benefit from video
• How to capitalize on video marketing 
• How agencies can take it to market 
• How to package video marketing
• HubSpot & Vidyard Global Strategic Alliance for video
• 26000+ Hubspot customers powered by Vidyard
• Why you should focus on Growing your accounts with Video
• How the way our communication changed over the years 
• 40% of business use video in their sales conversations
• Why video works and why it should be part of your 1 -1 sales strategy
• Why B2B Sales are hard and how to change it
• Introducing the video selling certification by Vidyard
• What is video selling services
• The certification program
• How to become a Vidyard agency partner

Vidyard helps businesses succeed through the power of video.

Get in touch with Rob Sale
Check out the Partner Programme
Read more about Vidyard

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In this not to be missed solo episode with Clodagh, she takes you through 8 reasons why you should start a Podcast for your Agency in 2020!

Clodagh & Max Taylor launched their brand new Rev-Casters online course & small group coaching to teach you how to start your podcast! This episode is filled with Interesting stats, tips, advice and so much more.

Click here to learn "How to Create Your Own Revenue-Generating Podcast"

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On this episode we chat with Harry Sanders - Founder and Director of StudioHawk, a Google Marketing Specialist SEO company which helps businesses to drive the maximum possible organic search engine traffic and sales.

Harry shares his inspiring journey with us. He started working at the age of 14, was homeless and now, at the age of 22 own a million dollar agency.

We chat about:

• His life journey 
• Starting his own business
• The power of SEO 
• Seeing a gap and taking a chance 
• Starting a business at  a very young age.
• Hiring in advance 
• Having a clear vision and mission 
• Why a support structure is important 
• The importance of having a team leader
• Work life balance
• And so much more...

▶ Connect with Harry here on Linkedin
💻 Visit StudioHawk website to know more
✉ [email protected]
☎ +6139091719

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On this episode we chat with Lee Goff who is a Digital Agency Coach and Automation Consultant from Atlanta, Georgia.

Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve -making more money with less work and having more time for all the things they love. Lee is living proof that his formulas work.

We chat about:

• How he started his career 
• Common mistakes made in the agency community
• How limiting beliefs can limit your business
• How to source leads 
• The importance of having a sales system
• The big 3 things that are holding you back from your personal goals 
• Specialising in your industry 
• Location-based marketing 
• Why quiet time and working out makes a big difference in your life and work
• Current trends in marketing 
• Why reading too much books can be bad
• Having human interaction
• And much much more...

LinkedIn: https://www.linkedin.com/in/leegoff/
MarketingAgencyCoach.com

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