Agency Life

In this solo episode Clodagh S. Higgins chats about Why do you need to hire a Digital Marketing Agency and how to choose the best one. With many years of experience working with Agency Owners, 500+ agencies, interviews and writing a book on "A Happy & Health Digital Agency" she shares her valuable insight.

Clodagh chats about:

• Having a good working relationships with your clients
• Who have they worked with before and the results they got for their clients
• What are your sales follow up process in your agency.
• When is the right time to start looking at an agency and how to look at them.
• Marketing AI in your agency 
• Attract, engage & delight (HubSpot Flywheel)
• Using your intention and gut feeling to choose the right agency 
• What are there on boarding process and what numbers will they be reporting on? 
• Is the agency a thought leader in the industry. 
• And so much more 

In this episode we chat with Jackie Hermes - CEO at Accelity Agency in Milwaukee, Wisconsin. 

Jackie started her entrepreneurial journey with cookies and now owns a successful agency. Apart from being a powerhouse girl boss, she is a mom and also fostered one of her children from foster care in Milwaukee, working toward my pilot’s license and so much more.

We chat about:

• How she started her career (applying for Uber, and applying for a bartending job)
• Starting an agency while growing her family
• Working smart 
• The power of video and practicing for it
• Creating content for linkedIn
• Building a personal brand
• The importance of having hobbies
• The need of checklists in your agency
• Using video in your hiring process
• Poor hiring choices in your agency 
• Letting go of bad fit clients
• The importance of having a business coach
• Raising kids In the era of social media
• And so much more...

https://accelitymarketing.com/
https://www.jackiehermes.com/

In this episode we chat with Sunir Shah - CEO at AppBind in Toronto, Canada. 

AppBind allows you to manage subscriptions on behalf of clients. Automatically track and securely expense all future charges to your client from a single plane of glass.

We chat about:

• How and why Appbind started.
• Seeing the solution and making it happen 
• How Appbind is making it easy for you as an agency to buy and manage cloud subscriptions to the technical stacks for your clients.
• The importance of partnerships.
• Managing partnerships in an agency.
• Why software companies don’t make money.
• What to look for in a software company. 
• Why clients hire agencies.
• The Future of Agencies.
• Billing issues.
• How to make it easy for your agency to buy and manage cloud subscriptions and manage relationships.
• And so much more...

In this Episode we chat with Frank Cowell - CEO at Digitopia

Frank has been in the Agency Life game for almost 16 years and shares so many insights to all the valuable business lessons he learned along the way.

We chat about:
From working for a remote agency to getting back into the office and starting his own business.
How he started his agency 
Real life connections with clients
What Digitopia does 
Forward thinking for your clients 
Video Marketing 
Treating Digital like it’s a relationship mechanism
The power of buyer personas
Knowing the position of your agency and how to scale effectively 
Standardisation 
Growth Plans for Digitopia 
Mistakes made in the agency
Business Partner relationships 
Immediate benefits of EOS
Industry Insights
Taking emotion out L10 weekly meetings
Getting clarity, direction and eliminating chaos.
Preparing for the new decade personally and professionally 
Tips and advise for people who want to start their own agency. 
And so much more

In this episode we chat with Darren Leishman Co-Founder and Managing Director at Spitfire Inbound in Johannesburg.

We Chat About:

• His Career journey
• What Spitfire Inbound does and offers 
• Embracing the flywheel
• How to manage client & agency relationships
• How to determine a good fit client for your agency
• Working with clients who has a growth mindset 
• The secret of having and holding a client for more than a decade (Passion for the brand, living the brand,
• Looking for innovation
• Listening to understand rather than respond
• A winning interview technique 
• Personal goal for South Africa
• Hiring for attitude and aptitude 
• Working with your life partner in your agency
• Doodling

Have a look at their giving back page and downloadable some colouring in doodles here
Check out their website

In this episode we chat with Michelle Bourke - Founder and CEO Foresight Digital

“Along with 14 years experience in digital and marketing leadership and delivery across corporate, small business and scaleups”

We chat about:

• How she started her agency 
• Hiring process
• Digital Marketing Strategies
• Scaling successfully 
• Hiring pre-maturely 
• Having clear job descriptions and KPI’s
• Having a successful sales process
• The power of meditation
• Tips for new agency owners
• And so much more

In this episode Clodagh speaks to Trevor Rappleye from CorporateFilming.net and how he fell involve with filming and started his first business at the age of 13.

We also chat about:
His trials and tips of being a video agency owner.
He gives incalculable advice and insight on how you can thrive and scale a video production firm
How you can go the extra mile and do what no one else does.
Trevor offers us insight on his personal "vibe" on getting people comfortable behind the camera and growth plans with subscription models.
Working on your business and not in your business.
And so much more...

https://www.corporatefilming.net/
https://www.trevorrappleye.com/

In this episode we chat with Marcel Petitpas - Co-founder & CEO at Parakeeto. Marcel is an Agency Profitability Expert and shares his agency journey with us. 

We chat about:

• Ups and downs and venturing into the entrepreneur world.
• How Parakeeto started
• Capacity forecasting - when is the right time to employ someone
• The 3 most important numbers that companies should track 

1. Capacity
2. Utilization 
3. Average Billable Rate 

• Advice for Agency Owners
• And so much more...

Parakeeto.com: https://parakeeto.com/

Instagram: https://www.instagram.com/marcel.petitpas/

Linkedin: https://www.linkedin.com/in/marcelpetitpas/originalSubdomain=ca

Facebook: https://www.facebook.com/agencyprofitability/

Website: https://marcelpetitpas.com/

In our 22nd episode of Agency Life we chat with a young entrepreneur Faiz Imran who is pioneering the digital world. At a very young age Faiz understood how to sell what people want, and how to make money from it. Listen to the full episode to hear what he reveals about himself.

We also chat about:

• How he started his own business
• Leveraging business opportunities
• 10m social media network - 3.5 billion monthly views
• Working more on the business and less in the business
• How to grow from 5 figures to 6 figures using proper infrastructure
• Overcoming mistakes 
• Allowing people to do what they love in your agency 

In this episode we sit down with Beth Trejo - CEO & Founder of Chatterkick, a social media agency in Sioux City, US. 

We chat about:

• How she started her Agency 
• Being a female entrepreneur
• Starting a business and growing a family
• Growing pains of running an agency
• Reality of running an agency
• Bringing on a bad fit client
• Social Media software 
• And so much more