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It's also possible that you haven't accepted what professionalism actually looks like in a 2018 world.

When you have the ability to see so much more of who someone is, not seeing it becomes the oddity.

It's that intentional omission that leaves consumers hesitant to reach out.

The over sterilized message that's desperate to be perfect will probably fail, only to discover that reality is the perfection they prefer.

That's what Sydney Roe and I talk about as we share our concerns over the abundance of professionalism littering the industry covering up the real story that works.

P.S. Did you know we also publish three videos a week on YouTube?

That's why it's so important to recognize a tools potential before it's too late.

Because it's your agency ability to adopt and implement these services that will keep you ahead of everyone else.

The easiest way to know if you're making a "staying ahead purchase" is when you get asked, you're going to pay how much for that?

Today Ryan and I talk about one tool that's a bargain compared to its power and another that isn't (anymore) but insanely powerful.

P.S. These emails are good, I promise.

If not, you're missing out on one of the best parts of life on the internet.

Seeking out and/or starting groups that bring people together, trying to do the same thing, stirs up warm and fuzzy feelings.

Not only does it feel great to "find your people" you'll also notice that thing you were trying to change will start to happen effortlessly.

That's what Ryan and I have noticed hanging out in the #5AMClub for the last six months and want to encourage more people to give it a try.

P.S. Check out some of the #5AMClub or #5AMClubIns action for yourself.

Because this new table is where all the action is happening and if you can't find it, you'll be wondering where everyone is at.

This new table is video marketing and the opportunity it gives you to sit down with anyone, anytime, anywhere and tell them what they need to know is unparalleled.

You've chanted for years, with unending pride, how this is a "face-to-face" business.

Now it's your chance to prove it in a way that will make every generation before you lose their mind at the opportunity they didn't have.

Ryan Hanley and I get a little carried away talking about how and why we're still so excited about this tools possibilities.  

P.S. Did you know Elevate 2018 is happening and it's going to be bigger and better than last year?

If it's not connecting on a level that sparks the tiniest feeling, you need to try harder.

It's that feeling that will transcend your content's natural utility state to an entire different level.

Once you're on this level you'll notice the pace and intensity of the responses hard to ignore.

People will not be able to make five seconds into the conversation without referencing that feeling and recalling their favorite moment.

I know it seems impossible when were talking about insurance related content, but the feeling has nothing to do with the subject matter and everything to do with the person creating it.

If their not connecting there's a good chance you haven't given them anything to hold on to.

That's what Sydney Roe discusses in the exclusive live Agency Nation University video that is normally only available to paid members.

P.S. If you want more of this and a lot more learning, check out everything Agency Nation University has.

There will come a time where those who are unwilling to recognize the importance of attention, will be ignored.

Not just by the consumer, but those people who are trying to teach you how to get it.

It's also possible you're making the attention game out to be more than it actually is. 

Your attention journey can and should be as simple as picking one or two mediums/platforms to create in and one or two lines of business to sell.

That's it, it's the consistency and quality in those two disciplines that will win you attention in the end.  

P.S. We've got three videos a week happening on YouTube have you started watching?