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It's possible it's been a long time since a marketing rep from one of your companies showed up and asked you what kind of business you wanted to write.
For too long they've made it about what they want and how we should try and give it too them.
What if there was a better way? What if carriers and agents came together to discuss strengths and weaknesses on both sides and how they can be maximized.
That's what I talk to Seth Zaremba, of Zinc Insurance, about this morning as he shares his collaboration secret.
P.S. Did you know Seth is going to be presenting this data and more at Elevate 18?
It's not rocket science, sometimes the most powerful thing you can do is get out of the way.
Get out of the way of innovation, ingenuity and an overall desire to reject the status quo.
If you don't then there's a good chance you won't having anything left to get out of the way of.
That's just one of a handful of topics I ran trough with Valentina Isakina, Managing Director of Jobs Ohio and Board Chair of FinTech 71, during a quick one-on-one chat after Insurtech Cincinnati.
P.S. Accelerate your investment in your agency innovation by jumping in Agency Nation University.
If you're not taking full advantage of it, you might want to figure it out sooner than later.
This is your moment to shine and show them that your fabulous sales process isn't a one hit wonder.
Even if it is, they'll never know because they'll be so warm.
Or you could just steal Brandon Smith's toasty warm welcome kit to delight your guests all the way home.
P.S. We would love to have you as a guest at Elevate 18.
Achieving SEO success is the golden cow of traffic and lead generation.
Hundreds, thousands and possibly even millions of people are herded right to your digital front door.
But it takes time, a lot of time. Time some new and young agents might not have.
Enter Facebook ads. The hot new way to drive (pay for) relatively cheap traffic and leads without all the time and effort.
The ultimate questions is, will Facebook become so claustrophobic you rarely leave to search for anything ever again?
That's the questions I wanted to politely debate with Nyssa Lieder, SEO wizard for Agency Nation and Preston Schmidli, Facebook whisperer at Company of Closers.
P.S. Agency Nation University loves both if you want to know more.
The idea of creating media, not marketing has been around little while now.
However, it is rarely practiced to it's fullest and taken as seriously as it could be.
Building out a truly deep media culture inside your agency take serious dedication.
Dedication most agents have no idea how to match.
That's what Woody Brown, Chris Paradiso, Ryan Hanley and Steve Babcock discuss in this special Agent 2021 session.
P.S. Agency Nation University can give all kinds of authority to your content.
This also isn’t a problem exclusive to video and should apply to all your content.
The more specific you are telling people who should watch what, the better you’ll be.
Those specifics are what give it the grip you need for someone to be able to hold on to it.
That’s what I talk to Richard Brown and José Villa in two separate casual conversations during IAOA’s Innovation 18.
P.S. Agency Nation University can teach you a lot more focus.
It’s hard to get people to care about other things when you’re just starting something new.
Solving problems is the most valuable thing you can do, you just need the confidence in your ability to do it in different place.
Once you do then it will be a lot easier to tell a story beyond insurance.
That’s what you’ll hear in this casual conversation with Gabe Oh, of Western Pacific Insurance Group, at IAOA’s Innovation 18 conference.
P.S. If you missed Innovation you probably don’t want to miss Elevate 18.
If can’t show people why they should want to work for you, they won’t see it.
If they don’t see it you’ll be left with everyone else who doesn’t want to.
I don’t know about you, but that doesn’t sound like a fun place to be.
Instead would you rather have would be agents and talent beating down your door for a chance to consistenly open it?
That’s what you’ll hear in this exclusive panel disscussion from Agent 2021 moderated by Ryan Hanley and featuring Ashley Fitzsimmons, Sina Azari and Matt Naimoli
P.S. You can learn even more about getting awesome people to work for you in Agency Nation University.
This is by far one of the tools that can make the biggest impact on your determination.
Consistently meeting new people that challenge both your skill and strategy make complacency hard to come by.
If you waste it on the same place and the same people every year, it will start retracting.
That's what road warrior Sydney Roe and I talk about with our secret special guest Ashley Fitzsimmons about finding the confidence to make it bigger.
P.S. Elevate 18 is going to destroy your comfort zone.
The slower it moves the more time someone has to think about going somewhere else.
Right now we're giving them a long time to think about it.
The more speed our information has the more value it picks up a long the way.
That's what Steve Anderson and I talk about as he shares his thoughts on what keeps slowing it down.
Don't miss Steve's new podcast The Digital Broker which launches next week.
P.S. Get more information in your agency faster through Agency Nation University.
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