Too often, a company's brand is tragically bifurcated into digital experience and advertising. And Marketing always focuses on the least effective one. Your digital brand is the one your customers actually use, and if it's bad, no ad creative will ever repair that damage. Mike and Jason just want your customers to stop making fun of your product.

It was supposed to be a discussion about social media in a marketing context, except that it wended down dark tunnels of existential foreboding as they try to ascertain if social media is a breakthough or a breakdown. Mike and Jason just want their lives to measure up to the lives of friends and strangers.

Maark executive Michael Dowd joins the podcast to discuss the strange, disappointing, and exciting realities around the current state of virtual and augmented reality. Mike and Jason just want a holodeck.

Thanks to Facebook and Cambridge Analytica, data privacy is in every other headline. Between that and the looming GDPR, are we at the edge of a new era of user-controlled data or just experiencing one more bump in the gradual numbing of our attitudes toward our data points? Mike and Jason are glad their college days occurred before Big Data.

Why is disciplined storytelling in a marketing organization such a unicorn, and how is storytelling evolving in a digital world? Mike and Jason just want ghost tales around a campfire.

Digital transformation is such a massive initiative that there's no way it can be entrusted to a boutique agency, right? On the other hand, if the agency is so big it's in need of digital transformation itself, how is it going to be agile enough to make another enterprise agile? Mike and Jason just want to avoid being chased around online by irrelevant ads.