Agency Side

🎧 In this episode of the Agency Side Podcast, recorded on July 22, host Justin Levinson sits down with Biz Hennigan, Partner and General Manager of Superdigital—a creative agency reshaping how brands connect through a remote-first model and bold, innovative work.

Biz shares the story of Superdigital’s evolution, from its early days to becoming a trusted partner for leading brands. He highlights how collaboration and teamwork thrive in a distributed environment, and why adaptability has been central to the agency’s growth.

They dive into the role of AI in the future of marketing, how creativity and strategy intersect to build lasting client relationships, and what it takes to run successful campaigns that spark genuine brand love. Biz also opens up about his personal journey, passions beyond work, and the agency’s vision for the future.

This episode pulls back the curtain on the creativity, adaptability, and collaboration that fuel Superdigital’s success—offering insights into modern agency leadership and what it means to grow with purpose in a rapidly changing industry.

Tune in for a thoughtful conversation on innovation, teamwork, and building brands people truly love.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Katie Meyer, CEO and Director of Events at MoonLab—a women-owned event production agency redefining creativity with sustainability.

Katie shares her journey from breaking into the events world to leading an agency with a national footprint. She talks about how MoonLab has grown by fostering strong client relationships, embracing hands-on craftsmanship, and innovating through its in-house fabrication shop, BlockLab.

They dive into the balance between creative vision and practical execution, why sustainability matters in large-scale events, and how to nurture a collaborative team culture that drives consistent results. Katie also opens up about the challenges of scaling a values-driven business and the importance of trust in building lasting partnerships.

This episode offers a behind-the-scenes look at the strategy, dedication, and heart behind Moonlab’s standout productions—and what it takes to lead with purpose in the modern events industry.

Tune in for an inspiring conversation on sustainability, leadership, and the art of unforgettable experiences.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Mark Billik, founder and managing partner of BeCore—an experiential agency known for bold brand activations with clients like Nike, Red Bull, and Netflix.

Mark shares how BeCore started in a garage and grew into a powerhouse in experiential marketing by focusing on immersive, people-first experiences. He breaks down what makes a brand moment truly memorable, and how his team stays creatively agile in a fast-evolving landscape.

They dive into the art and strategy behind live experiences, the critical role of hiring the right talent, and how collaboration fuels innovation at BeCore. Mark also opens up about leadership lessons, growing a values-driven team, and advice for creatives looking to break into the industry.

This episode offers a behind-the-scenes look at the passion and precision that go into building standout brand experiences—and what it really means to lead with impact in today’s marketing world.

Tune in for an inspiring conversation on creativity, culture, and the evolution of experiential marketing.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Josh Golsen, owner of Part 4—an entertainment marketing agency blending creative vision with cultural impact.

Josh walks us through his journey from dreaming of animation to leading campaigns for iconic franchises like X-Men ‘97. He shares how his team uses storytelling, music, and social media to connect brands with audiences in meaningful ways—and what it really takes to stand out in today’s crowded content space.

They explore the evolving role of music in campaigns, the importance of building a collaborative and creative team culture, and how the hiring process at Part 4 reflects the agency’s values. Josh also reflects on the changing face of advertising, leadership lessons learned, and his creative passions outside of work.

This episode is packed with thoughtful insights for agency leaders, marketers, and creatives looking to stay ahead in an industry that’s always in motion.

Tune in for a grounded, inspiring look at creativity, communication, and the business of entertainment marketing.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Oscar Höglund, co-founder and CEO of Epidemic Sound—a company on a mission to soundtrack the internet and redefine how we think about music in the digital age.

Oscar shares the behind-the-scenes journey of building Epidemic Sound from the ground up, including the tough questions they faced in disrupting a centuries-old music industry. From licensing challenges to empowering artists through tech and transparency, Oscar offers a candid look at the business of music in the content era.

They dive deep into how AI and data are reshaping music customization, the impact of sound on brand storytelling, and why putting creators first is key to sustainable innovation. Oscar also talks about fostering collaboration within the creative ecosystem—and how Epidemic Sound is helping creators, artists, and brands connect through meaningful sound experiences.

Full of big ideas and grounded insights, this episode is a must-listen for marketers, creatives, and founders curious about what’s next at the intersection of tech, music, and storytelling.

Tune in for a fresh conversation on leadership, disruption, and how music continues to move culture forward.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Christine Göös—award-winning marketing leader, Director of Marketing at Croud, and co-host of the House of Content podcast.

Christine shares her journey from Helsinki to New York and how her global perspective shapes the way she thinks about storytelling, strategy, and brand building. They explore the evolution of her podcast, how the creator economy is redefining brand relationships, and why positioning is more important than ever in today’s content-saturated world.

The conversation dives into how AI is reshaping marketing workflows, why finding your authentic voice matters, and how personal branding tools like LinkedIn can empower creators and marketers alike. Christine also opens up about her personal passions, side projects, and how she maintains a sense of balance in a fast-paced industry.

From the rise of content experimentation to the future of authenticity in marketing, this episode is packed with sharp insights and honest reflections on leading with clarity in a noisy digital space.

🎙️ Tune in for a candid, inspiring conversation about content, leadership, and making your voice count in a changing creative landscape.

#AgencySide #CreatorEconomy #ContentStrategy #AIinMarketing #MarketingLeadership #HouseOfContent #WorkLifeBalance

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Gabe Gordon, CEO and co-founder of Reach Agency—an award-winning creative agency at the forefront of influencer marketing.

Gabe unpacks the journey of building Reach from the ground up, sharing how a clear vision, smart creative collaboration, and staying nimble helped the agency thrive in a rapidly shifting landscape. From early bets on influencer content to the strategic advantages of staying small and agile, Gabe offers a transparent look at what it takes to lead in modern marketing.

They dive into the evolution of influencer marketing, the power of authentic creator partnerships, and how agencies can foster real collaboration between brands and talent. Gabe also opens up about hiring in today’s market, investing in the right people, and why mixing diverse perspectives fuels stronger ideas.

Outside of work, Gabe reflects on how personal passions help him maintain balance and show up as a better leader—both at home and in the agency world.

Full of real talk and valuable takeaways on scaling, leadership, and innovation, this episode is a must-listen for agency founders, marketers, and creatives navigating the ever-changing content game.

🎙️ Tune in for a smart, thoughtful conversation on creative strategy, building trust, and what it means to grow with intention.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jeff Perkins, CEO of Soundstripe—a leading music licensing platform reshaping how creators access and customize sound.

Jeff shares how Soundstripe’s AI-powered tools are empowering content creators with pro-level audio solutions, making it easier than ever to shape soundtracks that match their vision—without needing to be sound engineers. He walks us through the company’s approach to custom music, exclusive licensing, and artist relations, as well as its appeal to a diverse clientele—from solo creators to global brands.

The conversation dives into Jeff’s career path from the advertising world to leading a high-growth music tech company, touching on Soundstripe’s future strategies, the evolving landscape of music licensing, and the importance of copyright compliance.

Jeff also opens up about his personal transformation through fitness, and how setting goals and building habits has strengthened both his personal and professional life. From military leadership lessons to hiring for energy and potential, Jeff offers honest, actionable insights on running a values-driven company in a fast-moving industry.

Packed with takeaways on creative tools, leadership, and scaling with purpose, this episode is a must-listen for marketers, founders, and creators alike.

🎙️ Tune in for a grounded, insightful conversation on building platforms, leading with intention, and life on the agency side.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jahna Eichel, CEO of TCA—a full-service marketing agency that operates as an embedded team within its clients’ businesses.

Jahna shares her journey from a young girl dreaming of a career in advertising to building and leading a 19-person agency focused on strategy, ROI, and relationship-driven growth. She offers an inside look at TCA’s client-first model, the value of in-person collaboration, and what it takes to scale a modern marketing team with purpose.

The conversation explores how TCA works with luxury brands, handles crisis communications, and builds trust through thoughtful onboarding and execution. Jahna also dives into the evolution of PR and marketing, the challenges of aligning personal and brand identity, and how continuous self-development fuels her leadership.

Packed with insight on agency growth, creative strategy, and navigating client dynamics, this episode is a must-listen for marketers, founders, and creative leaders alike.

Tune in for a grounded and inspiring conversation about building brands, leading with intention, and life on the agency side.

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Brian Nguyen, founder of Verdaunt—a music house creating custom compositions for trailers, video games, and TV.

Brian shares his path from session musician to studio owner, offering a behind-the-scenes look at the creative, technical, and business sides of trailer music production. From the importance of collaboration and client communication to the role of technology and security in the scoring process, Brian reveals what it takes to thrive in this niche but impactful corner of the industry.

The conversation dives into the realities of creative work—from handling losses and repurposing assets, to releasing EPs that build relationships and spotlight talent. Brian also discusses how personal passions like reading and music fuel his creativity and leadership style.

Packed with insights on resilience, originality, and the evolution of media soundscapes, this episode is a must-listen for composers, creatives, and marketers alike.

Tune in for an inspiring conversation on navigating the creative industry, building a business around passion, and life on the agency side.