Darci and Terry discuss the critical need for real estate agents to have a comprehensive business plan, including projecting revenue, mapping out all expenses, and understanding the true profitability of their business. They emphasize that many agents lack this foundational planning, leading to poor financial management and lost opportunities.

Breakdown of Agent Commissions @ 11:42 Terry explains in detail how agent commissions are typically structured, with a significant portion going to the brokerage for fees and services. They highlight that agents need to fully understand these splits and deductions to accurately assess their net earnings and profitability.

Implementing Consistent Business Planning @ 32:26 Darci and Terry recommend that agents work with their brokerages to develop an annual business plan, and then review and update it regularly throughout the year. They suggest setting aside dedicated time to focus on this planning process, and making it a consistent, ongoing part of running the business.

Tracking Marketing Effectiveness @ 34:23 Darci shares examples of agents wasting money on ineffective marketing and lead generation tactics, without properly tracking the return on investment. They stress the importance of closely monitoring the performance of all marketing efforts and making data-driven decisions.

Recap and Next Steps @ 39:40 Darci and Terry wrap up the discussion by encouraging listeners to reach out to them for further support and guidance on improving their business planning and operations. They highlight the resources available through Agent Tech Mastery and invite listeners to connect with them.

Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business.

As always, I would love to hear your comments. Reach out after you watch/listen. PS. You can find us on any of your favorite podcast apps by searching for Agent Tech Mastery.

Defining CRMs and their importance @ 0:00

Darci and Terry discuss what a client relationship management (CRM) software is and why it is an essential tool for real estate agents. They emphasize that a CRM is more than just a contact database - it helps manage the entire client lifecycle, including appointments, email campaigns, and transaction management.

Pitfalls of using a CRM incorrectly @ 5:29

Darci and Terry share stories of agents who have struggled with CRMs, either by not using them properly or by relying on a brokerage-provided CRM. They caution against using a CRM as a standalone database without integrating it with other systems, and warn about the risks of losing data when switching brokerages or CRMs.

Criteria for evaluating and selecting a CRM @ 12:59

Darci outlines key criteria to consider when evaluating a CRM, such as whether it provides a two-way sync with contacts and calendars across devices. She advises against using pre-built features like newsletters and drip campaigns, and instead recommends customizing them to reflect the agent's unique brand and communication style.

The cost of not using a CRM effectively @ 24:27

Darci shares that many agents she has spoken with have lost significant business opportunities, often in the range of $100,000 to billions of dollars, due to not having a properly configured and utilized CRM. She emphasizes the importance of consistently staying in touch with past clients and contacts to maintain top-of-mind awareness.

Recap and next steps @ 37:02

Darci and Terry wrap up the discussion, encouraging listeners to book a call with them to review their current systems and get guidance on selecting and implementing a CRM that aligns with their business needs. They also tease an upcoming podcast episode on the topic of newsletters.

Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business

What to look for in a printed card, info on the card, your image, etc. Some amazing digital card options Should you leave a card at a showing? and more....

Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business. Again, https://www.agenttechmastery.com/applypod

In this episode, we tackle a key aspect of real estate communication: email signatures. Should real estate agents include images, logos, icons, or banners in their signatures? We’ll explore best practices to ensure your signature is both professional and functional while avoiding common pitfalls that can clutter communication and undermine your branding.

Whether you're new to the industry or a seasoned pro, these insights will help you refine your email signature and boost your overall communication strategy.

Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod or call 604.800.8365, it's absolutely free and possibly the best call you have ever had to change your business.

Dropbox, iCloud Drive, Google Drive, One Drive, what the heck?

Which one should I use.

What happens in your computer dies?

Should you sent files as attachments?

Should you use multiple cloud storage services? And much much more....

Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business. Again, https://www.agenttechmastery.com/applypod

In this episode, we talk about using a free email address for your real estate business. Is it a smart move or a potential pitfall for your professional image? We’ll explore the pros and cons of relying on free email services versus investing in a custom domain.

Tune in to discover how your choice of email address can impact client perceptions, branding, and overall business credibility. Whether you're just starting or looking to refine your professional presence, this episode will help you make an informed decision.

Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business. Again, https://www.agenttechmastery.com/applypod

What is a CRM? How to choose a CRM? Can I get by without using a CRM? Syncing a CRM Systems and the importance of them. The money-making stuff. We will go over Email blasts and Drip Campaigns and their true power.

Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod It's absolutely free and possibly the best call you have ever had to change your business.❤ 

How The 30% Rule Works Every business operates on a fundamental financial principle: expenses should never exceed 70% of gross revenue, ensuring a 30% profit margin remains untouched.

If you want our help to do that book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business.