Agentic Shift

Marty Weintraub is the founder of Aimclear. Marty will tell us his novel approach to winning new business at conferences, what prompted him to embrace Facebook ads more than a decade ago, how and why he eschewed the big city to start his agency in Duluth, Minnesota, and how he transitioned from being a New Wave rock star in the 1980s to selling Dolphin sound CDs at Target in the 9os  to eventually building a performance marketing agency.

Links & References

Marty Weintraub’s LinkedIn

Aimclear Website

Why We Buy, a book by Paco Underhill

Facebook Marketing to the (Lunatic) Political Fringe, a post by Merry Morud

Aimclear Psychographics 

Purple Cow, a book by Seth Godin

John Gargiulo is co-founder of Ready Set, a leading performance creative agency. John tells us how six microseconds can make or break a Facebook ad, why he has a full time shipping and logistics coordinator, why he’d never take on Apple as a client,  what drop shading is and why its a red flag for him, how he plans to scale to 3,500 people and maintain his culture, and how AirBnB reinforced its culture when employees swiping their badge to get into the office.

John Garguilo LinkedIn

Ready Set Website

The Everything Store book by Brad Stone

In The Plex book by Steven Levy

The Five Dysfunctions of a Team book by Patrick Lencioni

Who book by Geoff Smart and Randy Street

Scaling Up book by Verne Harnish

Eric Facas is founder and CEO of Media Cause, a digital agency focused on serving nonprofit and social good clients. Eric left a comfortable job at Google to start working on nonprofits. He tells us how he originally gave away his time for free, how he has embraced Bill Gates’ giving pledge, even though he is a self-professed thousandaire, why he tries to fire himself from jobs, why he limited his team members to no more than 30 hours of client work a week, and his strategy behind hosting daily office hours available to anyone at his company

Frank Lee is co-founder of Real Eyes Digital, a fast-growing social media agency based in Santa Monica, California. Frank spent almost two decades working at companies like Facebook and Yahoo before starting his agency in 2020. In this episode, he talks about his agency's unique "graduation" program, through which he transitions his clients in-house, he tells us about the four stages of partnership, why he wants to be more like a speakeasy than a Times Square billboard, and importantly, how he got invited to Paris Hilton's wedding.

Adam Lovallo is founder and CEO of Thesis Testing. Adam tells us why he hates account managers but loves reading  the TikTok API documentation, how he happily pays out more than one million dollars a year of referral fees, why he shares 100% of his financial information with his entire team, why the most popular metric digital agencies share with their clients is deceptive, and why your agency should be profitable from day one of the business.

Adam Lovallo LinkedIn - https://www.linkedin.com/in/adamlovallo/

Thesis Testing - https://www.thesistesting.com/

Nik Sharma - https://www.linkedin.com/in/mrniksharma

The No Asshole Rule a book by Robert I. Sutton

The Great Game of Business a book by Bo Burlingham and Jack Stack

Don't Make Me Think a book by Steve Krug

Daniel Pearson is founder and CEO of Bamboo, one of the world’s leading mobile commerce agencies. Bamboo is almost eight years old, has 70 team members and has helped scale juggernauts like Uber, DoorDash and Coursera.

In this show, Daniel opines on why fast-growing companies should never choose just in-housing or just agency support, why growth marketers should probably leave their jobs more frequently than they actually do, what it means to be in “Hero mode” at Bamboo and how too much Hero mode can turn into Zombie mode, why he never calls his team a family, and why companies that don’t focus on life time value are destined for failure. You’ll also find out why Daniel sent Warren Buffet more than 50 letters and why Buffett eventually responded by demanding that Daniel pay him for two postage stamps.

Daniel Pearson LinkedIn

Bamboo – growwithbamboo.com

The Snowball a book by Alice Schroeder

The Almanack of Naval Ravikant a book by Eric Jorgenson

The Goal: A Process of Ongoing Improvement a book by Eliyahu M. Goldratt