Agents of Change | B2B Agencies Best Practices

AI is changing how SEO works—and fast. In this episode of Agents of Change, Danielle O’Neil sits down with Nick Fraunfelder, CEO of Sure Oak, to unpack how AI tools like ChatGPT, Grok, and Gemini are reshaping how we approach content, search, and organic discovery.They explore why traditional SEO tactics are no longer enough, how organic social is now feeding AI models, and what marketers need to know to stay visible in this next phase of digital marketing.👀 Whether you're a CMO, a social media strategist, or a paid ads expert looking to pivot, this conversation offers clear, actionable advice for competing in an AI-powered search environment.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----00:00 – AI Can’t Write Poetry00:31 – Meet Nick Fraunfelder02:16 – SEO Is Back04:58 – SEO Meets Social08:26 – What AI Wants11:36 – Google vs AI Search15:08 – The Gated Content Debate19:59 – SEO in Regulated Industries21:38 – B2B SEO Advice22:57 – Missed Opportunities in Marketing#b2bmarketing #b2b

How do you use LinkedIn ads to drive real B2B pipeline—especially when the buying journey is long and the ROI pressure is high? In this episode of Agents of Change, Danielle O’Neil speaks with Justin Rowe, Founder and CMO of Impactable, about how to make paid social work across every stage of a complex B2B sales funnel.Justin shares how he went from restaurant operator to agency founder, the insights that shaped Impactable’s growth, and what most marketers still get wrong about paid ads. From ABM strategies and long-cycle retargeting to thought leadership ads and newsletter integration, Justin walks through a comprehensive playbook that connects organic, paid, and owned media in ways that build real trust—not just clicks.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 – Funnel Paid Ads into Organic Communities0:27 – Intro: Danielle O’Neil Welcomes Justin Rowe1:32 – Justin’s Nontraditional Path from Restaurants to Marketing4:55 – Structuring Paid Social for Long B2B Sales Cycles6:49 – Using Paid Ads to Build Trust, Not Just Awareness8:19 – Measuring Marketing Success Without Immediate Leads10:17 – Key Indicators and Retargeting for Long Sales Journeys12:47 – ABM and the Role of LinkedIn in a Multichannel Mix15:00 – Matching Content to Platform Intent (LinkedIn, Facebook, Reddit)17:42 – The Resurgence of ABM and What’s Really New20:17 – Thought Leadership Ads and Building Trust at the Right Time22:50 – Practical Ways AI Supports B2B Paid Campaigns27:57 – Connecting Organic Content to Paid Amplification32:30 – Justin’s 90-Day Framework for Paid + Organic Integration35:16 – Wrap-Up and Final Takeaways

What does it take to build a thriving creative agency while prioritizing people? In this episode of Agents of Change, Danielle O’Neil sits down with Mac, co-founder of dash, to discuss the journey from scrappy beginnings to creating a sustainable, people-first culture.