Join this insightful session led by a renowned B2B marketing strategist as she shares her innovative approach to persona development and content marketing.

Discover:

✔️How to build persona storylines that capture the attention and curiosity of your target audience

✔️ How to leverage the power of Q&A-style conversations

✔️ How to align your content strategy with the buyer's journey, create momentum, and deliver the right content to the right personas at the right time

Are you a B2B marketing leader seeking inspiration and guidance? Look no further! In this episode of Agents of Change, Danielle O'Neill interviews Katy Boos, CEO of Remix Communications. Discover the latest trends, strategies, and best practices for driving thought leadership and achieving success in the B2B marketing space at events and beyond. Tune in now!

Mike Maynard approaches marketing different from most agency marketers. Leading with PR as a strategy at Napier, Mike has generated leads for clients, clarified marketing data, and repurposed content for massive results.

Learn more about Napier

In this episode, CMO Rachel B. Lee shares her expertise on unlocking the secrets to rebranding success.

Healthcare marketing, especially marketing to the CIO, has changed in the past 10 years. Tom Rice and Erin Erban from the Merritt Group joins your host, Danielle O'Neil, to describe how the trends in marketing that works has shifted, why whitepapers are no longer your most valuable content when reaching the CIO, and a practical guide you can use in your marketing practice to increase penetration to the CIO.  

Learn more about marketing to CIOs in Healthcare: https://www.merrittgrp.com/2023-healthtech-marketing-guide/

"ABM isn't a tactic, ABM is the strategy."

Adrianna Shukla, Senior Director of Marketing a DemandScience, joins your host Danielle O'Neil to breakdown the nitty-gritty of where to focus your ABM strategies, how to get data on leads that gives meaningful insights, and why it might be time to brush up on the fundamentals when organizations are looking to cut budgets.

LEARN more about DemandScience: https://demandscience.com/

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