Ever feel like a fraud, even when your track record says otherwise? Is the endless scroll of social media making you question your own progress? You're not alone.

In this candid and essential episode of Perspectives Unlocked, Real CEO Tamir Poleg is joined by real estate powerhouses Elizabeth McNally and Desi Williams for a raw conversation about the unseen struggles behind success. They tackle the tough topics head-on, moving beyond industry buzzwords to share real-world experiences and actionable strategies.

In this episode, you will learn:

The surprising persistence of imposter syndrome at every career level and how to manage it.

Actionable tactics for navigating the pressure of maintaining a "perfect" online image.

The tangible impact of finding a supportive community versus a competitive network.

Why authenticity isn't just a buzzword, but a crucial tool for long-term growth and resilience.

This isn't just a discussion; it's a masterclass in building a sustainable and fulfilling career. Tune in to discover how embracing vulnerability and finding your people can become your greatest professional advantage.

Want to learn more about Real? Visit https://www.onereal.com for more information.

Follow us on Instagram: https://www.instagram.com/realbrokerage/

Follow us on Twitter: https://twitter.com/joinreal

Mastering Real Estate: Tips from Erin Heard on Leveraging Virtual Assistants and Building a Winning Team

In this episode, the host interviews Erin Heard, a successful realtor from Midland, Texas, who shares her journey from starting at Keller Williams to running a thriving real estate team. Erin discusses the strategies that propelled her career, such as door knocking and open houses, and emphasizes the importance of hard work and commitment. She highlights her innovative approach to managing a team of 10 agents and 10 virtual assistants (VAs), offering valuable tips on hiring and training VAs to handle specialized tasks. Erin also talks about the dynamics of her team, the benefits of partnering with local businesses, and her focus on maintaining a healthy work culture. This insightful conversation provides actionable tips for realtors looking to grow their business and efficiently manage their operations with the help of virtual assistants.

https://www.instagram.com/erin.heard.realtor/

00:00 Introduction and Guest Welcome

00:42 Erin's Journey into Real Estate

02:45 First Year Challenges and Successes

06:28 Building a Team and Early Failures

08:02 Navigating a Unique Market

08:56 Leveraging Virtual Assistants

11:10 Growing the Team and Future Goals

12:50 Roles and Responsibilities of VAs

17:59 Meet the Marketing Specialist

18:41 Virtual Assistant Communication

19:50 Introducing the ISA Team

20:18 Carrie's Role and Training

22:14 Professional Script Coaching

22:57 Follow Up Boss and Team Collaboration

24:08 Team Building in the Philippines

27:16 Hiring and Managing VAs

32:00 Health and Well-being of VAs

32:57 Gratitude and Team Unity

33:48 Contact and Further Guidance

35:44 Conclusion and Final Thoughts

Pitching Ryan Serhant: How Stephanie Bray Opened Serhant's Arizona Brokerage

In this episode of Agents Without Borders, we are excited to welcome Stephanie Bray from Scottsdale, Arizona. Stephanie shares her inspirational journey of how she pitched the renowned Ryan Serhant and successfully launched the first Serhant brokerage in Arizona.

From her lifelong involvement in real estate as a third-generation realtor to overcoming personal challenges and taking bold entrepreneurial steps, Stephanie's story is packed with valuable lessons and tips for realtors looking to grow their businesses. Key takeaways include the importance of persistence, the power of creative thinking in pitches, and the significance of building supportive and empowering professional networks. Watch now to get inspired and learn actionable strategies to elevate your real estate career!

https://www.instagram.com/stephanie.bray.az/

https://www.instagram.com/serhantarizona/

00:00 Welcome and Introduction

00:33 Meet Stephanie Bray: A Real Estate Journey

01:48 The Turning Point: Seeking Change

03:08 The Bold Pitch to Ryan Serhant

10:03 Overcoming Challenges and Personal Struggles

13:32 Building a Successful Brokerage

14:53 Connecting and Expanding the Network

16:45 Final Thoughts and Recommendations

In this episode, join us as we chat with Rylan Pinarelli, a seasoned realtor from St. George, who shares insights from his five-year journey in the real estate market. Discover Rylan's unique approach to marketing, including his innovative use of Facebook groups to generate leads and build a successful business. Learn about his experiences working on a big real estate team, the value of strong mentorship, and the importance of having a strategic marketing plan. Rylan also discusses the pros and cons of different marketing tactics and provides actionable tips on how to grow your real estate business effectively. Whether you're a new agent or a seasoned professional, Rylan's story and strategies are sure to inspire and provide valuable insights into the world of real estate marketing.

Follow Rylan on Instagram: https://www.instagram.com/rylanleopinarelli/

https://www.realtor.com/realestateagents/63dba7446ca531f05100a381

00:00 Introduction and Guest Welcome

00:16 Rylan's Business Journey

00:30 St. George Market Dynamics

01:05 Starting in Real Estate

02:52 Transition to Solo Career

04:09 Innovative Marketing Strategies

08:03 Challenges and Successes with Facebook Groups

10:09 Navigating Facebook Group Management

15:27 Discovering the World of Facebook Groups

16:10 Navigating Business Growth and Leads

17:27 Traditional Advertising vs. Modern Marketing

19:09 Delegating and Expanding the Team

21:03 Balancing Personal and Professional Life

23:27 Lead Generation Strategies and Challenges

27:05 The Door Knocking Debate

29:41 Connecting and Networking

Navigating Real Estate with Ben Sweet: Overcoming Challenges and Leveraging Strengths

In this engaging interview with Ben Sweet of Ben Sweet, Justin Becker, and Associates, we delve into the transformative journey of a seasoned real estate professional based in Calgary, Alberta. Ben shares not only his early struggles with debt and anxiety but also his strategies for overcoming these obstacles. He emphasizes the importance of recognizing one's strengths, the necessity of support systems, and developing consistent habits for long-term success. Ben also discusses the power of mentorship, the evolving real estate landscape, and his approach to fear-setting and deep inner work to constantly push personal and business limits. The interview concludes with insights on his newfound passion for coaching and public speaking, hinting at a future where Ben will continue to inspire others through his experiences and upcoming book.

To hear more of Ben Sweet's inspiring journey follow him on Instagram:

https://www.instagram.com/therealbensweet/

00:00 Introduction and Guest Welcome

00:13 How We Met: A New York Story

01:22 Real Estate Challenges and Early Career Struggles

02:06 Finding Success Through Consistency

03:12 The Importance of Mentorship and Teamwork

04:53 Overcoming Anxiety and Building Confidence

06:16 Leveraging Personal Strengths in Real Estate

07:53 Admitting Weaknesses and Systematizing Processes

10:43 The Power of Vulnerability and Authenticity

11:56 Deep Work and Overcoming Fear

19:09 Public Speaking and Personal Growth

22:05 Final Thoughts and Advice for New Realtors

Revolutionizing Real Estate: Secrets to Lead Generation with Josh Reese

Join us in this insightful conversation with Josh Ries, a seasoned real estate broker and lead generation consultant. In this episode, Josh shares his fascinating journey from digital marketing to real estate, explaining how he leverages Google Ads and organic marketing to revolutionize lead generation. Learn about the pros and cons of maintaining a referral agent status, the benefits of Google search ads and display ads, and actionable strategies to optimize cost per acquisition. Discover advanced techniques for nurturing leads through social media and the importance of realistic expectations when dealing with lead generation companies. Whether you're an individual agent or part of a team, this episode is packed with practical tips to grow your business and boost profitability. Don’t miss out on the opportunity to gain valuable insights from Josh’s unique approach to modern real estate marketing!

Josh can be contacted here: https://blinq.me/clxtp16xt004sr0iitcnym30p?bs=db

00:00 Introduction and Guest Welcome

00:21 Understanding Referral Agents

01:34 Moving to South Dakota

02:31 Journey into Real Estate

04:00 Challenges in Real Estate Business

05:57 Transition to Consulting

10:55 Effective Lead Generation Strategies

12:08 Leveraging Social Media for Real Estate

14:15 Learning from Other Industries

17:04 Addressing High Turnover in the Real Estate Industry

17:51 Learning from Other Industries

18:28 The Power of Social Media and SEO

19:33 Launching a Consulting Business

19:43 Introducing Micro Courses for Agents

21:03 Challenges in Real Estate Lead Generation

22:02 Effective Use of Google Ads

29:43 Optimizing CRM for Retargeting

32:19 Connecting Google Ads with YouTube

33:51 Promoting the School Platform

35:20 Final Thoughts and Farewell

Diamond Earrings, Recycling Bins & Real Estate Gold: The Eric Neumann Way

Join us in this episode as we welcome Eric Neumann from Winnipeg, Manitoba. Eric has mastered the art of farming his neighborhood of Wolseley and has leveraged social media to create a vibrant community presence. Tune in to learn how Eric took over a significant market share in his neighborhood through consistent marketing, community involvement, and authentic engagement. He shares his journey, tips on effective neighborhood farming, the importance of consistency, and the power of maintaining a relatable social media presence. Perfect for realtors looking to build raving fans in their communities while genuinely supporting local initiatives.

Make sure to follow Eric on IG: https://www.instagram.com/the.real.eric.neumann/

00:00 Introduction and Guest Welcome

00:47 Eric's Neighborhood Farming Strategy

02:23 Marketing Techniques and Community Engagement

05:42 Consistency and Long-Term Success

13:09 Social Media and Personal Branding

22:01 Team Dynamics and Mentorship

25:21 Conclusion and Contact Information

People Before Paycheques - How Rich Sheldon Built a Thriving Brokerage in 1 Year.

In this episode, we sit down with Rich Sheldon, a dynamic real estate broker from Twin Falls. Rich shares his inspiring journey from being a headhunter in finance to establishing a flourishing brokerage in just one year. Discover his unique recruiting strategies, his commitment to community involvement, and his 'people before paychecks' philosophy. Rich reveals how he transitioned from Keller Williams to Sweet Group and emphasizes the importance of breaking traditional molds and continuous personal growth.

His story is a testament to perseverance and innovation in the real estate industry.

00:00 Introduction and Special Guest Announcement

00:56 Rich Sheldon's Journey into Real Estate

02:38 Building and Growing a Successful Brokerage

04:54 Community Involvement and Recruitment Strategies

08:13 Challenges and Adjustments in Team Management

15:47 Future Goals and Advice for New Agents

18:01 Conclusion and Contact Information

Youtube Notes:

From Factory Worker to Real Estate Pro: Dawson Baker's Inspiring Journey

In this episode, we welcome Dawson Baker, a real estate newbie who left his factory job to pursue a career in real estate. Despite being in the business for just over a year, Baker achieved the remarkable feat of closing 41 deals in his first year. Dawson shares his journey from feeling trapped in his old job to finding a new passion in real estate, thanks to the mentorship of Desi and Tyson.

He talks about the strategies, systems, and personal commitment that contributed to his success and offers advice for aspiring agents. Tune in to hear an inspiring story about dedication, overcoming adversity, and the power of relationships in the real estate industry.

00:00 Introduction and Special Guest Announcement

00:18 Dawson's Journey: From Factory Worker to Real Estate Success

01:56 The Power of Commitment and Mentorship

03:46 A Life-Changing Decision and Personal Struggles

07:06 The Secret to Success: Systems and Hard Work

13:36 Building Relationships and Client Trust

14:38 Authenticity in Real Estate

15:22 Building Community Relationships

16:34 The Power of Golfing

19:40 Setting and Achieving Goals

20:57 Lessons Learned and Advice

23:12 The Importance of Supportive Relationships

24:16 Conclusion and Final Thoughts

Creating Raving Fans: Tips for Realtors to Engage and Support Their Community

In this episode of SBSC, Desi and Elizabeth share their tried-and-true strategies for building long-lasting relationships with clients and the community. They discuss thoughtful gestures like delivering branded cookies and balloons upon signing, partnering with local businesses for coffee cards and steak dinners, and curating welcome packages with useful local information. They also delve into maintaining consistent touchpoints through client appreciation events, personalized Christmas cards, and regular check-ins. The goal is to create memorable experiences that turn clients into lifelong advocates, all while supporting local businesses.

00:00 Introduction: Creating Raving Fans

00:34 The Cookie and Balloon Idea

02:11 Partnering with Local Businesses

04:37 Welcome Packages and Client Gifts

06:59 Client Appreciation and Community Engagement

08:24 Staying Connected with Clients

11:01 Conclusion: Building Lasting Relationships