As you progress in your career, you might be tempted to accumulate MORE – more knowledge, more processes, rules, and templates. Why not sign up for one more newsletter, or substack, or Discord, or podcast, or blog. Why not read one more book? Why not go to another Agile Coaching camp, or conference?

It makes sense on the surface. If something has the potential to help me, why not get more of that?

But then you never really develop the instinct to solve specifically for each customer. You’re busy trying to remember and apply all of the rules, processes, and best practices you’ve collected.

It feels like we’re busy enough – Agile Coaching usually involves helping multiple teams at once. We may feel “on the hook” for financiall results, budgets, team happiness, individual well-being, and corporate practices and standards. That’s a lot. The last thing you need is more information – especially if it all seems to contradict one another. You’re going to feel overwhelmed pretty soon, and in 2025, we don’t need help with that.

We already feel like Agile is on borrowed time. Our reputation is at stake and we’re trying harder and harder to prove ourselves worthy. That’s not a great way to feel.

So we keep searching for that magic hack. We keep digital clips and link lists of our favourite articles. Stuff we promise ourselves to remember to try. Here’s what I want you to remember. There is no magic salve. There’s no one thing you must do in order to be great. In fact, you can’t chase greatness as though it were a destination. You will approach greatness through humble practice. Humble meaning – be curious, be open to learning, but don’t crowd yourself with someone else’s rules or virtues. You have to earn them. The hard way.

Rather than obsessing about how well you conform to other people’s prescriptions of “good” Agile Coaching, set your own standards. We do that by learning to trust the process. Try, fail, repeat.

If you believe that you don’t have enough info to get started, you’re suffering from “but first” syndrome – the belief that there’s a low-water mark of things you need to know or have before you begin. In the beginning you know nothing. The paradox is, the more you know, the more you realize you still know nothing. You will always be stretching and reaching. Don’t let the sense of inadequacy thwart you. The only way to get great is to endeavour. Do the work. Your Agile Coaching will automatically get better as you work.

If you like this topic, you might also like…

Badass Unscripted – Too Much of The Wrong Thing

Badass Unscripted – Uncommon Agile Leadership Without Certification

Episode 209 – Knowledge

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