Brad Smith is a digital consulting expert from the UK and founder of Succeed Digital Consulting, which helps agencies better position themselves in the market and grow their digital business.

In this episode, we discuss how important it is for sales and marketing teams to be aligned and work towards the same clearly outlined goals in order to truly bring value to a business. Brad describes the steps needed for alignment of sales and marketing, also including some concrete examples and addressing some of the main pitfalls that can cause a misalignment. 


Links & mentions:

• succeed.digital
• [email protected]
• linkedin.com/in/succeedwithbradsmith

Simon Wakeman is the Chief Operating Officer at the UK technology group The Panoply and former Chief Growth Officer at GreenShoot Labs, a digital agency specializing in chatbots and conversational AI.

In this episode, we talk about the role of automation in digital transformation, with a focus on conversational AI and similar technologies. We explore how they can help humans perform more efficiently, discuss some of the challenges that hinder widespread adoption of automation, and take a look back through the years at how much AI and chatbots have improved since their early iterations.


Links and mentions:

• simonwakeman.com
• thepanoply.com
• greenshootlabs.com
• thecyberhelpline.com
• amazon.co.uk/AI-Powered-Workplace

Julio E. Proano is the senior manager for social media channel strategy at the healthcare company Novartis. He is fascinated by data-enabled technological innovations and consequently a big proponent of data-driven decision making. 

This episode explores the importance of being data-driven in a digital strategy, highlights some of the main pitfalls for marketers when analyzing and acting on data, and addresses some of the concerns for data collection going forward. Julio also describes a very interesting and innovative use case of a data-driven application and some of its additional potentials. 


Links and mentions:

• linkedin.com/in/julio-proano
• triggerbee.com/blog/data-driven-marketing-examples
• grubhub.com

Vicki Young is the owner and CEO of Nalla Design, an award-winning branding agency from London that has been solving complex branding challenges from companies such as EY and Informa.

This episode emphasizes the key role that a company's brand plays in its digital transformation, which encompasses the entire business rather than just being limited to design. Vicki highlights the main benefits of a strong brand and addresses both the challenges that can arise as well as the main considerations to tackle these challenges.


Links and mentions:

• nalla.co.uk
• nalla.co.uk/insights
• nalla.co.uk/expertise/digital-transformation-2
• linkedin.com/in/branding-expert-nalla
• informa.com/divisions/informa-connect
• ey-seren.com

William Makower is the founder and managing director of the UK digital consultancy Panlogic Ltd. which has worked frequently with the UK government since the company's establishment in 1999.

This episode discusses the lessons that the private sector can learn from the public sector in terms of digital transformation. Due to Panlogic's work within the public sector, William offers first-hand experience, interesting case studies and actionable advice to businesses in similar situations who may be facing some challenges.


Links and mentions:

• [email protected]
• [email protected]
• ons.gov.uk
• nhs.uk
• macmillan.org.uk