Agtech - So What?

Brooke Sauer is on a mission to close the gap between growers, agronomists, and technologies. Brooke is a digital agriculture manager at McGregor Goulay, an agricultural services company that offers cropping inputs, agronomic services and, increasingly, digital ag solutions. Although Brooke's background is in agricultural genetics, she is rapidly becoming an expert in precision agriculture, as she supports farmers to explore and adopt precision agriculture tools.

In talking to Brooke on this episode, it's clear that she cares a lot about her farmers. She knows just how important it is to build personal relationships in the world of AgTech. In this episode, we explore the significance of people skills in an industry that can sometimes be too focused on flashy technologies. We also talk a lot about adoption precision ag technologies, Brooke's journey with drones, and her experience of working with startups, including:

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an honest story about drone usage, and how Brooke encourages startups and farmers to be more focused on the data, rather than the machines

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how important farmers' confidence is in the adoption and success of precision ag technology

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the ups and downs of working with fast-paced, high-energy startups

how Brooke exercises interpersonal skills on a daily basis to build trust with growers

Episode 23 - Allison Kopf on redefining what it means to farm

Kevin Heikes was part of agtech before it was agtech. He's been involved in four different agtech startups, including his latest venture, In10t.

In this episode, we dig into his perspectives on agtech from over 20 years in the space, including:

•Hard earned lessons from 4 agtech startups, and what it feels like to have a farmer customer call to say you've made their life better with your product

•The importance of tech companies partnering with farmers

•Why having an ag background matters in agtech

•What farmers are looking for when they agree to trial a new product (e.g., with FarmerTrial.com), and why trials are so tough for venture-backed companies

Just how hard it is to balance working ON the business and IN the business

Seana Day brings a diverse background in agriculture, finance, and technology to the agtech sector where she is a Partner at  BEtter Food Ventures. Seana also tracks nearly 1,500 agtech companies in her "Market Maps" through her role as Partner at The Mixing Bowl.

Seana's background gives her a unique and valuable perspective on the evolution of the agtech sector, and what the future holds. In this episode, we discuss:

•how more and more growers are adopting a digital strategy, and what it means for agtech entrepreneurs and investors

•whether the specialty crop market is behind or ahead in terms of tech adoption, and why

•silicon valley vs. agtech ecosystems around the world

•the fundamentals that agtech VCs look for when making investments, and when VC might not be a good fit

•what it's like to be raising a $30M venture capital fund for agtech

•what farmers are looking for (and not) in the livestock and dairy sectors

Dr Rosie Bosworth is an investor, storyteller and food futurist who is extremely passionate about the future of agriculture, especially in Australia and NZ. She holds a PhD in environmental innovation and sustainable technology development from the University of Auckland Business School.

In this episode, we discuss several questions, some quite controversial and though provoking, including:

* What is the role of pastoral agricultural systems in the future?

* What are “clean meat” “alternative protein” and “plant-based” protein...and what do they taste like?

* Does alternative protein and dairy need to taste like their traditional counterparts to gain market share?

* How is industry responding to the growth of alternative protein? How can farmers respond to this emerging trend, if at all?

Nathan Dorn has seen all aspects of the agriculture supply chain, from commodity farming in the Nebraska where he grew up, to corporate agribusiness, to agtech entrepreneurship in California. He’s committed to using technology to add value to the industry through consulting and with his startup, Food Origins.

In this episode we discuss:

* A step by step walk through of how agribusinesses procure technology solutions

* Just how critical it is to do customer discovery and really understand the problem you’re trying to solve

* How ag has and hasn’t changed over the last 100 years

* A deep dive on the labor challenges in specialty crops, and what Nathan’s company Food Origins is doing to help

* The realities and challenges of raising capital in agtech

Why everyone wants a robot, and just how far away commercially viable robotic solutions are for agriculture

Tony Holt is a Co-Founder and Partner at Square Peg Capital, one of Australia's largest Venture Capital firms. Though not a sector-specific fund, Square Peg has recently invested in agtech startup AgriDigital. In this podcast, captured from the Sydney Agtech Meetup, Tony discusses:

* How critical it is for entrepreneurs to have deep knowledge of the problem they are solving

* How Square Peg looks at different investment opportunities within and outside of agtech

* Differences (and similarities) between agtech and other sectors

* Lessons for startups selling software in the agriculture industry

* The role of corporate investors and sector-specific funds in agtech

Bruce Finney is the Executive Director of the Cotton Research and Development Corporation. The CRDC invests in research, development and extension to improve productivity and profitability for Australia’s 1250 cotton growers. In this podcast, Bruce shares:

His journey from farmhand to Executive Director of the Cotton RDC

How rural RDCs are funded and the difference between industry-owned and statutory authorities

* The CRDC’s journey in supporting and eventually directly investing in startup Flurosat, and whether they’ll do more direct investing

* Areas of research the CRDC has been funding, and future areas of interest

* Evolving the rural RDC model to deliver more outcomes from research and commercialisation

Doug Fitch is the CEO of AgWorld, a global farm management platform that provides an integrated and centralized software solution for data collection and decision-making. Reflecting on AgWorld’s journey to 40,000 users in more than 15 countries, in this interview Doug shares his thoughts on:

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How to apply the best practices of data standards to agriculture

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Whether VC is a good fit for agtech

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Challenges of global expansion and the importance of relationships in agriculture

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Agworld’s biggest competitor in the US and in Australia (might surprise you!)

How Agworld thinks about failure and why they spend $100k per year on coaching for their team

Sarah travels through the midwest of the US with AgriBusiness Consultant Renee Vassilos. Renee is an Ag Economist (and AgThentic Collaborator), who started her own consultancy to help growth-stage agribusinesses and bring profitability back to the farm. Last month, Renee and Sarah set out on a ten day, whirlwind trip through the midwest of the U.S. Across Nebraska, Iowa, Missouri, and Kansas they spoke with over 60 farmers, agronomists, extension agents, researchers, entrepreneurs, investors, co-ops, seed companies, equipment dealerships, and consultants all working at the intersection of ag and agtech. They weren’t sure what they would find, but everyone was incredibly generous, and they learned a ton