PRESENTING WITH PASSION
You can spend the rest of your career trying to master all the quadrants, but here is a simple reality: if you are not passionate about your message, no one else will be. We love these quotes:
The most powerful weapon on Earth is the human soul on fire.
—Ferdinand Foch
Light yourself on fire. You'll be amazed at the number of people who line up to watch you burn.
—Rob Roy, The Navy SEAL Art of War
Passion is everything.
EMBRACE YOUR POWER ZONES
Harvard professor and researcher Amy Cuddy delivered the beautiful TED talk “Your Body Language Shapes Who You Are,”[7] in which she revealed how just two minutes of holding a power pose can increase levels of testosterone and lower levels of cortisol (the stress hormone).[8] While Dr. Cuddy's work has been challenged, we thought it worth sharing here.
MANAGE YOUR TOP HALF
To control and maximize this part of your body, you need to keep your head and chin up (Figure 20.1a). You may also complement this effort by putting your arms up in a V shape, which will give you the feeling of power and authority.
Figure 20.1a: Power Zone: Your Top Half
Source: http://blog.ted.com/fake-it-til-you-become-it-amy-cuddys-power-poses-visualized/.
MANAGE YOUR BOTTOM HALF
Think about your feet and everything below your waist (Figure 20.1b). Do a Superman or Wonder Woman pose with your hands on your hips, legs apart, and chest out. It showcases control and power. When confronted by another—perhaps your boss is yelling at you—keep your legs apart, and it will display that you are not a pushover.
The Importance of Nonverbal Communication (Infographic): http://ethos3.com/treats/nonverbal
Figure 20.1b: Power Zone: Your Bottom Half
Source: http://blog.ted.com/fake-it-til-you-become-it-amy-cuddys-power-poses-visualized/.
SPEAK WITH AUTHORITY
There are two speaking styles plaguing our business culture right now. The first is uptalk and the second is vocal fry. You need to avoid both.
Uptalk. Uptalk is the act of taking a statement and turning it into a question by using an upward inflection. It's so prevalent that some experts are beginning to call it an epidemic. If we stop and analyze a fictional conversation with a customer service representative, it may look like this example:
Customer service associate: Whom am I speaking with?
David: My name is David?
Customer service associate: Date of birth?
David: 4/19/84?
Even though David intended to sound confident, it can be easy for him—or anyone, for that matter—to get thrown off by a question and then answer it with a question rather than a confident statement. This behavior is often referred to as Valley Girl-speak; the presenter or speaker is perceived to be an airhead or ditz. This seriously undermines credibility.
Vocal Fry. Vocal fry is an equally troubling epidemic. It happens when an individual uses his or her lowest vocal register. Our vocal chords are composed of four registers.[9] The lowest is fry, followed by modal, falsetto, and whistle. Most people speak in the modal range. However, according to several recent studies,[10] many people are using vocal fry more often these days. In fact, two-thirds of women are using vocal fry on a regular basis. The more vocal fry, the less authority we project, so as presenters we need to take note.
How do you fix these issues?
LISTENING.
Listen to yourself and others, and focus on becoming more self-aware and mindful moving forward. Stop uptalk and vocal fry before they start.
BREATHING.
Make sure you connect your voice to your breath. Focus on letting your breath come from your belly when you speak.
BE A WORDSMITH
If you watch any Apple presentation, executives use a few select key words. You'll constantly hear words such as “great,” “amazing,” “wonderful,” and “incredible.” This is no accident; it is highly intentional. If we revisit the iPad launch presentation from 2010,[11] Figure 20.2 shows what Steve Jobs and his executive team's word count looked like.
Figure