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CONCLUSION
If you can master and dominate the Response quadrant, your audience will love you. The task is simple: make the presentation about them and not about you. If you approach your presentation through that lens, you won't go wrong.
REMEMBER
Make sure you can answer the five questions about your audience with confidence.
Change your language and keep this in mind with every slide you create.
Be ready for the millennials in your audience.
To be persuasive, be authoritative, vulnerable, and likable.
Choose a technique that works best for you when opening a presentation.
Choose a technique that works best for you when closing a presentation.
[1] http://www.americanrhetoric.com/speeches/gwbush911groundzerobullhorn.htm.
[2] http://www.gallup.com/poll/4924/bush-job-approval-highest-gallup-history.aspx.
[3] http://www.bet.com/news/global/2013/12/05/transcript-nelson-mandelas-address-on-his-release-from-prison.html.
[4] https://www.gsb.stanford.edu/insights/matt-abrahams-how-do-you-make-memorable-presentation.
[5] http://psychologyformarketers.com/power-of-because/.
[6] http://www.millenialmarketing.com/2009/07/growing-up-with-harry-potter/.
[7] http://www.influenceatwork.com/wp-content/uploads/2012/02/E_Brand_principles.pdf.
[8] http://www.thefactsite.com/2015/04/100-mind-blowing-facts.html.
[9] http://www.imdb.com/title/tt0114814/?ref_=nv_sr_1.
[10] http://biologywriter.com/on-science/articles/repetitionlearn/.
[11] http://www.nasp.com/article/DA02C4CB-C52C/it-s-ok-to-ask-for-the-sale-really-it-s-ok.html.
YOU MUST BE PERSUASIVE
If you want to strengthen your ability to persuade and influence, we recommend the work of Dr. Robert B. Cialdini,[7] who has written a number of great books on the subject. If you want a few tips and tricks, here's what we suggest (Figure 21.7).
Figure 21.7: How to Be Persuasive
BE AUTHORITATIVE
Persuasion is a lot about having authority. From a presentation context, authority is best achieved when it comes from an outside source, so it is in your best interest to see if you can have someone introduce you before you take the stage. This will immediately earn you credibility and position you as the expert. If someone is not available to introduce you, see if you can have your credentials or bio highlighted in a brochure or one sheet that can be read before you begin your presentation.
BE VULNERABLE
We live in a transparent world. We're glued to social media on our phones, tablets, and desktops. People want an inside look at our lives, and presentations aren't much different. Don't be afraid to open up and share personal stories when appropriate. It will help tear down the walls between you and your audience and humanize you as a speaker.
BE LIKABLE
We like to think of being likable in the framework of two Ps: playful and polite. Audiences love those who know how to have fun with themselves and others, so showcase your playful side. Don't be afraid to make fun of yourself or display how you are a kid at heart. Assuming your parents did a great job of raising you, don't neglect to display your manners and be polite.
MASTERING THE RESPONSE QUADRANT
The day was February 11, 1990, and the location was Cape Town, South Africa. On this day, Nelson Mandela was released from prison after serving 27 years behind bars. Twenty-seven years. There are some of you reading this right now who aren't 27 years old. That's a long time to spend in prison for trying to protect your country from an oppressive regime.
Despite the abuse, mistreatment, and unfairness, Mandela focused on his audience rather than himself when giving his speech shortly after being released. Here is a part of his opening:
Friends, comrades, and fellow South Africans.
I greet you all in the name of peace, democracy, and freedom for all.
I stand here before you not as a prophet but as a humble servant of you, the people. Your tireless and heroic sacrifices have made it possible for me to be here today. I therefore place the remaining years of my life in your hands.
On this day of my release, I extend my sincere and warmest gratitude to the millions of my compatriots and those in every corner of the globe who have campaigned tirelessly for my release.[3]
This short excerpt is a total of 99 words, 49 of which were about his audience. He continued his talk with “I salute” and “I pay tribute to” messages, which expressed his humility and service to others. How much of your next presentation is focused on your audience?
LEARNING FROM A PROFESSIONAL TODAY
One of my favorite presenters is Anthony Robbins. He's passionate. He's charismatic. He's knowledgeable. And he knows how to own a room even without PowerPoint. It's hard not to like him. Robbins coaches executives, athletes, world leaders, and even college students who are looking for that competitive edge. You may already be familiar with his very successful audio programs Personal Power and Get the Edge. He's been helping people for decades, and he continues to experience monumental success because audiences love him. He cares for them, and they, in turn, care for him.
Several years ago, Hanna, a suicidal 13-year-old girl, was attending one of his conferences with her parents. Robbins went to her and spent six minutes with her, doing one-on-one coaching, ultimately helping her achieve a major breakthrough. They concluded their time together with a giant hug. Through this effort, he was able to change the group, by changing one person.
If you have had the privilege of attending any of his Date with Destiny or Business Mastery courses, you'll know what I mean about Robbins's passion and love for his audiences. Anthony Robbins knows how to educate, motivate, and get anyone moving toward massive action. I have attended his goal-setting workshop (part of Get the Edge) for the past few years now, and I always leave feeling inspired and challenged to start taking small steps toward my objectives.
If there is one core element that holds true with any Anthony Robbins presentation or seminar, it is this: he has a very deep passion and love for his audience. At his core, he cares for people. He wants people to be happy and fulfilled and to achieve their goals and dreams. He'll do everything in his power to help people overcome their fears, grow, get financially stable, find love, be better parents, and maximize their lives.
Robbins understands the importance of the Response quadrant. His messages are always simple and actionable, which makes him memorable and magnetic. It's a wonderful combination.
EXAMINING A PROFESSIONAL FROM THE PAST
Just three days after the September 11, 2001, attacks on New York and Washington, President George W. Bush gave an electrifying speech via a bullhorn to the rescue workers at Ground Zero. It was a short and simple. Why was it so powerful?
His approach was a bit unexpected. The rescue workers couldn't hear him, and he responded with a few simple words that empowered the whole country.
Here's his entire speech:
President Bush
Thank you all. I want you all to know—it [the bullhorn] can't go any louder—I want you all to know that America today, America today is on bended knee, in prayer for the people whose lives were lost here, for the workers who work here, for the families who mourn. The nation stands with the good people of New York City and New Jersey and Connecticut as we mourn the loss of thousands of our citizens.
Rescue Worker
I can't hear you!
President Bush
I can hear you! I can hear you! The rest of the world hears you! And the people … and the people who knocked these buildings down will hear all of us soon!
Rescue Workers
[Chanting] U.S.A.! U.S.A.! U.S.A.! U.S.A.! U.S.A.! U.S.A.! U.S.A.! U.S.A.!
President Bush
The nation … the nation sends its love and compassion …
Rescue Worker
God bless America!
President Bush
… to everybody who is here. Thank you for your hard work. Thank you for makin’ the nation proud, and may God bless America.
Rescue Workers
[Chanting] U.S.A.! U.S.A.! U.S.A.! U.S.A.![1]
America and the rest of the world changed that day. For the first time in a long while, Americans began to unite, and President Bush's approval rating skyrocketed to 90 percent, the highest ever in Gallup history.[2] That day, he understood that he needed to share a message that would inspire and grab the hearts of his audience. He needed to provide direction for a country in shock. He needed to make a lasting impact. He observed. He listened. He took action. It's what the people needed, and he provided it.
MY CONFESSION TO PADRE PIO (1)
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IT WAS AN HONOR TO MEET MARIO BRUSCHI, SO DEVOTED TO Padre Pio, also known as Saint Pio of Pietrelcina, O.F.M. Cap., who was a friar, priest, and mystic, now venerated as a saint in the Roman Catholic Church. Born Francesco Forgione, he was given the name of Pius when he joined the Order of Friars Minor Capuchin. Meet him thru the experiences of Mario Bruschi. _Check out our website: https://www.friendsoftheword.org Join our community on Facebook: https://www.facebook.com/www.Friendso... Donate and support FRIENDS OF THE WORD, INC.: http://bit.ly/2qGY8Tl
#99Catholics #GuardianAngel Saint Gemma Galgani and her Guardian Angel | Part 2
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This is Part 2. Normally, we don't see our Guardian Angel, but there are some privileged people who have that grace from God. One of them was Saint Gemma Galgani. Her Guardian Angel did all kinds of services and favors, although he also reprimanded her to correct herself. ► Visit our website: https://www.99catholics.com ► FOLLOW US: Facebook: @99Catholics https://www.facebook.com/99Catholics Thanks For Watching The Video! God bless you! 🙏 Indeed, contemplation tends to create in us a vision of wisdom, to think, according to God, of reality and to form in us "the mind of Christ" (1 Corinthians 2:16). "Do not live according to the criteria of the present time; on the contrary, change your way of thinking so that your way of living changes and you will come to know the will of God, that is, what is good, what is pleasant, what is perfect." (Romans 12:2) #99Catholics #GuardianAngel All content produced and uploaded to this YouTube channel is owned by 99 Catholics or properly credited otherwise. Any unauthorized reproduction of this content is subject to copyright infringement.
Adrian Delia
Parliamentary member.
Candidate on 7 and 8 district.
Q: +356 99687140
Q: +356 79481499
Ghaziz / a
I don't know you personally nor pretend to know me. I have 52 years, father of five children and I have been almost thirty years lawyer. Four years ago I was not happy in how our country, the Malta that so much attracted was run and I wanted to put my party to tomorrow Pit Thaka Lives living in a better country than I tread.
It was therefore that Dhalt in politics. To turn to better by giving all I can. I do not believe in the political hate but I believe in that constructive inkeldu ideas and not attacking people, which does not win the parties but only gains people.
I believe in life as an absolute value and then I'm against abortion.
I believe that the environment is not against Izvillup but in favor of more pure air, clean waters and better quality of life.
I believe that our country can attract a clean and non-pressurized.
I believe that education should lead to, everyone's children, reach their fullness.
I believe that our older people hedge the largest dinanta and not just a pension to barely ħajjaq with life.
I believe that Sunday is dizable except the partnership that does not know the abilities of each one and one of us.
I believe that anyone who is in business should be treated in a fair, because it is contributing to the Society in general by fostering the wealth, not only for him and for famil, but also for the Society in general.
I believe that our youths are not only the future but the largest investment of the present.
I believe that the gender should never be a tool of discrimination because everyone is born before God the same.
I believe we can never be the biggest rich country but our children can live in the most contented country.
I believe that farmers, rahhala and our fishermen are the guardians of Artna fruits and our waters and daqoqilhom the greatest support because the local product is best true.
I believe in our workers' bzulija as well as in their law to enjoy their obstacles without hunt.
I believe that sport is not only a hobby but a more healthy life model.
I believe that Malta has always dropped World Class professionals who always raised our country's name.
True I don't trust you. But convinced that like Gzitna us like. Giving me together bringing the change to a better Malta.
Dr. Adrian Delia.
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