Welcome to the AI in Marketing podcast, your source for the most recent developments in artificial intelligence and their role in shaping the marketing landscape. In today's episode, we delve into Google's AI-based improvements to search experiences through the Gemini 2.0 upgrade, which allows users to tackle complex queries with more detailed responses. We explore the decentralization of social media, pushed by tech veterans and new startups alike, aiming to reduce reliance on centralized algorithms and empowering users.

We also dive into the trend of Explainable AI, which aims to improve trust between consumers and technology through transparency. We'll then discuss the use of AI in manufacturing with news of Larry Page's startup, Dynatomics, planning to revolutionize product design. We'll tackle the contentious policy debate surrounding artificial general intelligence (AGI), with voices like Eric Schmidt suggesting a focus on deterrence rather than domination. Finally, we look into Bratz's innovative marketing strategy using iconic pop culture recreations to maintain its cultural relevance and connection with the audience. Join us for these stories and more on AI in Marketing.

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.