Episode 11

This week on the Fire & Steel Podcast we ended up going somewhere we didn’t expect — as usual.

We talk about:

• The rise of AI and where it’s genuinely useful (and where it’s just hype)

• How social media is changing — again

• Meta’s shifting tools, ad options, subscriptions, verification, and what it all actually means

• The balance between building audience and selling your soul to the algorithm

• The state of politics in America and how it influences global conversation

• Media narratives, outrage cycles, and digital tribalism

We also wrestle with bigger questions:

• Is AI empowering creators or replacing them?

• Are platforms helping small businesses — or trapping them?

• Has social media made politics louder but less thoughtful?

• And where does personal responsibility sit in all of it?

It’s not a rant. It’s not a manifesto.
Just three blokes trying to think clearly in a noisy world.

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