In this meeting, TJ and Lucas discussed a recent fire incident at a nearby bar and the importance of having business insurance, which TJ confirmed was in place for his shop. They reviewed their Thanksgiving holiday plans and Black Friday sales strategy, noting the success of their first-year discount promotion. The conversation then shifted to manufacturing topics, including Haas's equipment expansion, tool storage solutions, and various prototyping methods for knife-making, with particular focus on design processes, bevel grinding fixtures, and the importance of documentation and revision control in their work.

Lucas shared his hunting experiences and reflections on gear reliability, while comparing hunting to his work as a knife maker. TJ discussed fixture upgrades for knife models and manufacturing processes, including challenges with materials and vacuum forming techniques. The conversation concluded with discussions about documentation systems, project management tools, and the importance of aligning new product offerings with brand value propositions in the knife industry.

TJ and Lucas discussed TJ's journey in knife manufacturing, including his transition from fixed blades to folders and the challenges of prototype production and scaling operations. They explored strategies for diversifying TJ's business while maintaining his existing product line, with Lucas sharing insights on balancing growth and production efficiency. The conversation concluded with discussions about shop setup, including equipment purchases and layout changes, while touching on industry trends and market conditions in the knife industry.

In this meeting, TJ and Lucas discussed their experiences at the Blade Show West and Lucas's plans to refocus on custom folders, while also addressing machine maintenance issues and tool life challenges. They explored various solutions for Lucas's shop, including air compressor options and the importance of understanding financial statements for business decisions. The conversation concluded with a discussion about the value of networking and seeking advice from experienced individuals to help grow their businesses.

Lucas and TJ discussed the upcoming Blade Show West and its unique characteristics compared to other knife shows, emphasizing its value for newer collectors and employees seeking firsthand customer interaction experience. They explored various business aspects of the knife industry, including pricing strategies, market dynamics, and the challenges of scaling operations, while examining successful companies like Benchmade and Montana Knife. The conversation concluded with discussions about the industry's evolution, focusing on technological advancements, changing manufacturing processes, and the potential for new companies to emerge and succeed in the knife market.

Lucas and TJ discuss a Worksharp sponsored salmon fishing trip and the importance of spending time with colleagues outside of a work environment.

Ernest Emerson shares his journey from martial arts enthusiast to renowned knife maker, detailing how his upbringing in Wisconsin, passion for functionality, and chance encounters with Navy SEALs shaped his career path from custom knife making to founding his own successful company. He discusses his business philosophy of treating employees like family, his approach to collaborations with major knife manufacturers, and his commitment to maintaining craftsmanship despite technological advances in the industry. Ernest also reveals his diversification strategy beyond knives, including apparel and whiskey businesses, while offering advice to aspiring entrepreneurs about full commitment, honest self-assessment, and maintaining ownership rather than seeking early investors.

The episode began with Lucas sharing his experience with burnout and his efforts to develop better self-care routines and work patterns, including using tools like ChatGPT to map out his workflow. Burnley and TJ discussed the challenges of balancing maintenance-focused work with creative projects in their businesses, with TJ sharing his realization about spending too much time on maintenance issues. The conversation concluded with a discussion about social media platforms, particularly Instagram and TikTok, including their evolving roles, decreasing engagement, and the impact of AI-generated content, as well as plans for shop organization and machine usage.

Lucas and TJ return from a podcast hiatus. This episode is a recap of Pacific Northwest Custom Invitational as well as shop happenings over the last few months.

Neither Luc nor TJ are attending Blade Show 2025. This was a big decision and made for good discussion.