THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova.
Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/aleng/
Find CreativeX on Linkedin : https://www.linkedin.com/company/creativex/
Find CreativeX online : https://www.creativex.com/
Here's what we asked her :
1. Your career - UPenn to google to a startup founder at hatch.co to CreativeX. Take us through the years and your advice for anyone wanting to follow in your footsteps as a creative captain running such a creative agency.
2. We are at creative’s most important gathering in the world, so far what have you seen that captivates the mind as a consumer of content?
3. As brands build creative content, what role does data play in the final product? This includes both data to create content and data that is produced from content.
4. No better place than Cannes to see the evolution of creative excellence. Take us through your own experiences as CEO of CreativeX what you have seen evolve over the last few years and decade. Does the pre covid post covide digital creator economy mean anything?
5. AI is all around us - its a buzzword to many, many functions have been using it for ever. How AI is changing what creative excellence means. Will generative AI allow auto creation of campaigns? Is that a good thing?
6. Finally, touching creative all the time - what is your advice to building brands in a digital age?
7. In a digital creator economy, everyone is doing creative. How do large brands responds and how do agencies respond?

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