In this episode, the guys sit down with Bruce Rosard from Arival to talk about how the tours, activities, and experiences industry is evolving and what it means for water sport operators in 2025 and beyond. Bruce shares his journey from ski tour operator to Co-Founder of Arival and explains how Arival is helping operators stay ahead with research driven information, powerful networking opportunities, and a brand new AI forum designed to tackle the biggest tech shifts impacting marketing and bookings. From the decline of traditional SEO to the rise of AI driven search and social commerce, this episode breaks down what operators need to know to stay competitive.

15% Off Arival Promo Code For AWG Listeners: ARAW15DC

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

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