In this episode, the guys sit down with WaveRez head of sales Zach Eischen for a candid, humorous, and insight packed deep dive into the realities of selling in the watersports industry. From navigating customer acquisition challenges to understanding key metrics like CAC and lifetime value, the guys break down what actually drives growth for operators today. Along the way, they share stories about industry relationships, the psychology behind sales decisions, and why transparency, adaptability, and genuine connection still outperform any script or tactic. Whether you're looking to tighten up your sales process, improve client relationships, or simply hear honest talk about what’s working (and what’s not) in watersport operations, this episode delivers it all.

[SPONSORS] - This show is sponsored by Take My Boat Test, WaveRez and Granite Insurance.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/

In this episode, the guys mix a recap of The Port 2025 with business insights from a recent industry event. They reflect on key takeaways around community, networking, and the growing importance of Standard Operating Procedures (SOPs) for operators looking to scale beyond self employment. You will hear candid thoughts on the difference between running a business versus just working in one, the role of in person relationships in an increasingly digital world, and the cautious optimism around AI’s place in the water sports industry. Packed with relatable stories and practical advice, this episode offers valuable lessons for operators aiming to improve efficiency, embrace collaboration, and strengthen their position in a fragmented and fast changing market. 

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/

In this episode, the guys sit down with Derek Michaloski to explore the intersection of technology, and photo marketing in today’s digital age. The conversation dives into broader cultural shifts and what that means for how operators market real world experiences. Derek shares his journey from traditional film photography to digital systems, emphasizing the enduring power of tangible photos in creating emotional connections and boosting revenue. Next, they discuss strategies to integrate photo sales into daily operations, increase customer lifetime value, and tap into nostalgia as a marketing tool.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/

In this episode, the guys dive deep into the realities of running a modern water sports business blending humor, honesty, and hard won experience with sharp insights on technology, operations, and customer service. Then they preview upcoming industry events like The Port conference and unveiling Greg's book Boat Boss, the conversation balances entertainment with key takeaways. Then they explore the growing influence of vertical SaaS platforms, the smart integration of AI tools, and the crucial role of professionalism in setting businesses apart. Whether you’re a seasoned pro or just getting started, this discussion will challenge you to rethink how you approach service, systems, and success in the water sports industry.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/

In this episode, the guys dive into a candid live session at Arival, joined by a live audience. The guys deliver sharp insights on hot topics for watersport operators, including dynamic pricing, conversion rate optimization, upselling strategies, and customer acquisition costs. They share real world examples of how small changes in booking funnels, social proof, and early bird promotions can significantly boost revenue while addressing the challenges of customer retention in a “once in a lifetime” industry. The conversation also explores CRM adoption, lead follow up strategies, and the importance of sustainable marketing channels beyond Google and OTAs.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/

In this episode, the guys sit down with Kyle Reed, founder of Stannect, a CRM and automation platform designed for industries like home services and watersports. Kyle shares his journey from launching Stannect as a side hustle during COVID to building a full scale CRM solution that helps operators move beyond being “order takers.” The conversation dives into the challenges watersport businesses face with lead management, customer communication, and sales conversion. They also discuss how automation, speed to lead, and detailed customer profiles can make all the difference. Kyle explains how tailored CRM setups can increase bookings, retain high value clients, and maximize marketing ROI, offering operators practical strategies to turn missed opportunities into long term relationships and revenue.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/

In this episode, the guys sit down with Zeb Smith of Zebulon Consulting to unpack the financial and operational challenges unique to watersport and outdoor operators. Zeb shares his journey from CPA to niche consultant, explaining how he helps outfitters move beyond gut instincts and passion to build data driven, profitable businesses. The conversation dives into the “Four Ps” of the industry: Passion, Permitting, People, and Profit. This highlights common pitfalls like seasonal workforce struggles and underpriced services. Packed with practical insights and innovative solutions, this episode offers actionable strategies to help operators work smarter, retain talent, and increase profitability.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/

In this episode, the guys sit down with Andres Avello, Co-Founder of PADL, to explore how his company is transforming the paddleboard and kayak rental industry through a self service, app driven model. Andres shares his journey from growing up on the water in Miami to building one of the fastest growing rental networks in Florida, now operating at more than 40 locations. The conversation dives into the realities of Miami’s watersports scene, including fraud and unregulated jet ski operations, and how PADL's focus on technology, maintenance, and compliance sets it apart. Listeners will gain insights into expansion strategies, customer experience, and partnership opportunities valuable takeaways for operators looking to innovate and adapt in a rapidly evolving industry.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/

In this episode, the guys sit down with Eric Pinzon, founder of Electrified Marina, to dive into the realities and opportunities of the electric boat market. Eric shares his first hand experience navigating this emerging sector, from educating customers on safety misconceptions to tackling infrastructure and challenges. The conversation explores how location, marketing, and personal branding play critical roles in making electric boat operations successful. They also addressing the hurdles of selling a low maintenance product in a service driven industry. This episode offers special insights into the future of electric boating, what it takes to succeed in the rental and sales space, and how to position your business for growth in a changing market.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/

In this episode, the guys sit down with Bruce Rosard from Arival to talk about how the tours, activities, and experiences industry is evolving and what it means for water sport operators in 2025 and beyond. Bruce shares his journey from ski tour operator to Co-Founder of Arival and explains how Arival is helping operators stay ahead with research driven information, powerful networking opportunities, and a brand new AI forum designed to tackle the biggest tech shifts impacting marketing and bookings. From the decline of traditional SEO to the rise of AI driven search and social commerce, this episode breaks down what operators need to know to stay competitive.

15% Off Arival Promo Code For AWG Listeners: ARAW15DC

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/