In this conversation, Ryan Staley and Kris Rudeegraap discuss the evolution of sales development, particularly focusing on how Sendoso has leveraged AI and automation to enhance efficiency and effectiveness in outbound sales. Chris shares insights on the importance of tracking SDR activities, automating repetitive tasks, and utilizing intent data to prioritize high-value accounts. The discussion also touches on the future of go-to-market strategies and the need for organizations to adapt to new technologies and methodologies.

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