Welcome to "AI in Marketing", where every week, we dive into the role Artificial Intelligence plays across myriad sectors. In today's episode, we're spanning the globe with exciting updates:

We kick off with a groundbreaking discovery as AI models prove superior to PhD-level virologists in laboratory settings. We discuss how AI could revolutionize disease research and vaccine development while also touching on biosecurity concerns amid fears of bioweapons creation.

Moving over to the software sector, we evaluate Google's Gemini AI's struggle to keep pace with competitors like OpenAI's ChatGPT and Meta AI. We break down the user stats and growth revealed in a recent antitrust lawsuit while discussing Google's position in the competitive landscape.

On the hardware end, we delve into rumors about iPhone 17 Pro's RAM upgrades, aimed at enhancing AI capabilities and Apple Intelligence's ongoing evolution. We dissect Apple's strategic focus on merging hardware upgrades with AI functionalities.

Shifting gears, we spotlight brands like Califia Farms and Tony’s Chocolonely, who remain committed to sustainability amidst changing political landscapes. We highlight their eco-focused strategies and marketing efforts, emphasizing the growing consumer preference for green brands.

Finally, we explore the intriguing world of AI avatars, witnessing how they're reinventing content creation across industries. We examine the advancements in avatar realism, their applications, and what the future holds for these digital entities in terms of integration and potential for real-time virtual communication.

Tune in to explore the intersection of AI

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.