Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is.   Alex Castrounis is the Founder and CEO of Why of AI, an AI consultancy that educates and advises businesses on investing in AI in impactful ways. In this episode, he lays out the foundational knowledge marketers need to effectively harness this much hyped emerging technology.