Adtech Unfiltered

By Basis

What's Adtech Unfiltered about?

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

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Adtech Unfiltered episodes:

05.09.2024
AI, Explained (with Alex Castrounis)
Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understanding of what AI actually is. ...
03.01.2024
Accelerating Campaigns with Automation & AI (with Eric Mayhew)
Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it his purpose to improve how people buy digital media. He...
10.03.2023
Examining the Supply Side (with Ian Trider)
In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply path’s crucial role in impactful programmatic...
05.30.2023
Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)
What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth...
05.01.2023
Diving into DOOH Advertising (with Ian Dallimore)
After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. ...
03.29.2023
Reaching Black Audiences in Adtech
While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic media inventory is an ongoing problem. President of Advertising at Group Black,...
02.28.2023
Getting Smart About CDPs and First-Party Data (with Cory Munchbach)
To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing in a customer data platform, or CDP. In this episode, Cory...
01.26.2023
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq)
This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing...
03.29.2022
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)
Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what...
02.23.2022
Keeping up with Cannabis Advertising (with Sam Hollander)
Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at...
01.26.2022
Finding Mentorship in AdTech (with Matt Barash)
Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive advisor, and AdTech Personality of the Year nominee...
12.20.2021
How to Thrive as a Programmatic Consultant
After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepreneur, Helene has gained hard-and-fast insights...
09.15.2021
Creating Inclusive Workplaces (with Corean Canty)
The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusive needs. Noor speak with Corean Canty, the COO...
06.28.2021
Test Cookieless Targeting...Now! (with Angelina Eng)
Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative...
05.28.2021
How to Lead a Digital Agency (with Mitch Joel)
Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it’s more challenging than ever to maintain an agency's success. For perspective on this topic, we...
04.29.2021
How to Pitch Digital Innovation (with Walter Geer III)
The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowers his team to keep innovation at the...
03.30.2021
Considering Cookie Loss & Privacy Law (with Pedro Pavon)
With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences. Staying up-to-date on new regulations and advertising...
01.28.2021
Is it Time to Bring Programmatic In-House? (with April Weeks)
In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge. In this episode, Centro's EVP of Media Services and Operations shares the different...
10.28.2020
Committing to Professional Growth (with Jeff Smith)
These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to develop their careers and skills in uncertain times. Accomplished tech leader, speaker,...
09.30.2020
Empower Your Media Buys through eLearning (with Christine Kim)
Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self-service adtech solutions, an updated education on the latest is hard to maintain. As...
08.26.2020
Dealing with Diversity (with Veronica Appleton)
In reaction to the current worldwide social movement against racial inequality, many companies are scrambling to improve their diversity, equity, and inclusion (DEI) strategies. In this episode, DEI executive and educator Veronica Appleton provides a primer and shares her perspective...
07.20.2020
Create Cause-Based Campaigns
While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of cause-based organizations. For some perspective on this topic, we...
05.27.2020
The Art of the Subscription Box
The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical growth is partly due to our transition into a post-COVID world. Dustin McAdams, CEO of petcare subscription service...
04.28.2020
Think Clearly Under Pressure (with Lola Wright)
Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work from home' lifestyle puts on their professional and personal lives. The real-life distance from colleagues and clients, increased connection...
03.28.2020
Create Ideas Worth Sharing (with Tom Goodwin)
With the world changing drastically these past few weeks, this episode on creating and sharing ideas is even more relevant. Citizens across the globe are faced with a new normal as they deal with abrupt changes to both their personal...
02.17.2020
Leading Fearlessly (with Sean Finnegan)
Have you ever wanted to pursue an executive leadership role, but didn't know where to start? This month's episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leadership experiences to share. Whether it’s climbing the ladder at...
01.19.2020
How to Be the World’s Best Ad Buyer (with Luke Lambert)
Whether you’re an ad buyer yourself, or just invested in the success of your company's media buying, you’ve probably wondered how the best of the best invest their media dollars. Luke Lambert spends a lot of time making those...
12.15.2019
Make Media Buying Better (with Tyler Kelly)
In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems...
11.17.2019
Selling the American Dream (with James Schwartz)
James Schwarz is tasked to do a whole lot more than sell the American dream. He’s helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He’s also working to attract and retain...
10.21.2019
Growth Hack Your Ad Career (with Anas Ghazi)
Since 2017, Anas Ghazi has acted as the CEO of WPP’s Data Alliance and is also a growth office for Kantar. Most shocking about Anas’ current role is the fact that he’s only been in the advertising and marketing industry...
09.17.2019
Waves of Change for Location Data (with Lawrence Chan)
Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It’s understandable; targeting consumers at the right place and time can drive real...
08.19.2019
How to Make Ads an Experience (with Ira Maher)
When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without...
07.23.2019
Innovate or Die (with Rishad Tobaccowala)
The word “innovation” gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better...
07.02.2019
Innovate or Die Teaser (with Rishad Tobaccowala)
This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.
06.18.2019
Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)
Whether your media budget is big or small, it’s always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Centro’s expert, Laura Perritte. As National VP...
06.10.2019
Getting Scrappy with Laura Perritte Teaser
Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?
05.21.2019
Under the Influence (with Dalyn Ward)
Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in the 2010s, influencers have become a valuable component...
04.30.2019
Inevitable Automation in Advertising (with Shawn Riegsecker)
This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have...
03.29.2019
Adtech Unfiltered Teaser
Centro's Adtech Unfiltered: coming in April 2019.

What's Adtech Unfiltered about?

Download our free app to listen on your phone

Adtech Unfiltered episodes:

AI, Explained (with Alex Castrounis)

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Examining the Supply Side (with Ian Trider)

Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

Diving into DOOH Advertising (with Ian Dallimore)

Reaching Black Audiences in Adtech

Getting Smart About CDPs and First-Party Data (with Cory Munchbach)

How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq)

Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry)

Keeping up with Cannabis Advertising (with Sam Hollander)

Finding Mentorship in AdTech (with Matt Barash)

How to Thrive as a Programmatic Consultant

Creating Inclusive Workplaces (with Corean Canty)

Test Cookieless Targeting...Now! (with Angelina Eng)

How to Lead a Digital Agency (with Mitch Joel)

How to Pitch Digital Innovation (with Walter Geer III)

Considering Cookie Loss & Privacy Law (with Pedro Pavon)

Is it Time to Bring Programmatic In-House? (with April Weeks)

Committing to Professional Growth (with Jeff Smith)

Empower Your Media Buys through eLearning (with Christine Kim)

Dealing with Diversity (with Veronica Appleton)

Create Cause-Based Campaigns

The Art of the Subscription Box

Think Clearly Under Pressure (with Lola Wright)

Create Ideas Worth Sharing (with Tom Goodwin)

Leading Fearlessly (with Sean Finnegan)

How to Be the World’s Best Ad Buyer (with Luke Lambert)

Make Media Buying Better (with Tyler Kelly)

Selling the American Dream (with James Schwartz)

Growth Hack Your Ad Career (with Anas Ghazi)

Waves of Change for Location Data (with Lawrence Chan)

How to Make Ads an Experience (with Ira Maher)

Innovate or Die (with Rishad Tobaccowala)

Innovate or Die Teaser (with Rishad Tobaccowala)

Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)

Getting Scrappy with Laura Perritte Teaser

Under the Influence (with Dalyn Ward)

Inevitable Automation in Advertising (with Shawn Riegsecker)

Adtech Unfiltered Teaser

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