Even with social distancing feeling like the new normal, advertising and marketing professionals must continue grappling with the constraints a 'work from home' lifestyle puts on their professional and personal lives.

The real-life distance from colleagues and clients, increased connection via technology, and general state of uncertainty around the economy, make coping with this current way of life quite challenging. This episode features Lola Wright, a Conscious Leadership coach and consultant, who supports teams from a diverse array of industries through transition and conflict. Listen in, as she discusses how advertising professionals - or anyone - can think clearly and productively in these adverse and unusual times.

One of those methods is to generate game-changing ideas and share them in impactful ways. Publicis Groupe’s Tom Goodwin is a noted expert on this. Tom's prolific sharing of ideas has led to him being published over 600 times, leading keynote speeches across the globe, and amassing a social media following of over 700,000.

Tom describes his passion for sharing ideas and shares how that passion translated into becoming the head of insights for one of the world's largest advertising agencies. 

Have you ever wanted to pursue an executive leadership role, but didn't know where to start? This month's episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leadership experiences to share.

Whether it’s climbing the ladder at an organization or founding a new business, Sean Finnegan has led teams of all sizes across his tenure in the ad industry. After climbing the ranks at agencies Starcom MediaVest Group and OMD, Sean set out to found a variety of his own businesses. In this episode, he shares how he got to where he is today by forging ahead and betting on himself. 

Whether you’re an ad buyer yourself, or just invested in the success of your company's media buying, you’ve probably wondered how the best of the best invest their media dollars.

Luke Lambert spends a lot of time making those investment decisions. As the Head of Programmatic at OMD, Luke is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150. 

Lambert chats with host Noor Naseer about how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy.

In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago.

Centro President Tyler Kelly has a different approach: He knows that the system is broken and is already working hard to offer solutions. In this episode, Kelly speaks with host, Noor Naseer, about innovating in a hypercompetitive marketplace, accommodating the shifting expectations of marketers, and attracting new generations of talent.

James Schwarz is tasked to do a whole lot more than sell the American dream. He’s helping people fulfill the goal of buying and selling property across the globe in over 100 countries. He’s also working to attract and retain realtors by providing innovative marketing tools that help close deals. As VP of Marketing & Media Strategies at RE/MAX, James oversees digital marketing, media and creative services for the noted real estate company’s more than 6,800 offices and over 100,000 agents.

James shares the challenges the company faces in a crowded and competitive marketplace and how RE/MAX is making it easy for realtors to use digital tactics to get in front of prospective buyers and sellers.

Since 2017, Anas Ghazi has acted as the CEO of WPP’s Data Alliance and is also a growth office for Kantar. Most shocking about Anas’ current role is the fact that he’s only been in the advertising and marketing industry for a total of 6 years. Anas speaks with us about his original career aspirations, his fascination, and dedication to harnessing the power of data and the sacrifices he’s made to secure a meteoric rise to the top.

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It’s understandable; targeting consumers at the right place and time can drive real world action, a key goal for many advertisers.

With the urging of privacy advocates and expectations set by regulators, advertisers using location data must understand forthcoming standards of transparency and privacy. Accordingly, the world of location is entering a new era. We chat with Lawrence Chan, the EVP of Data Ecosystems at mobile intelligence company Cuebiq to shed light on how advertisers can continue leveraging location data while observing new standards of privacy compliance.

When was the last time you saw an ad that provided an experience worth remembering?

Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging. Too often, marketers obsess over reaching the right audience, without equal consideration for the experiences they’re delivering.

As VP of Business Intelligence for The Basement—Ira Maher oversees media strategy, operations and analytics disciplines, while he focuses on customer experience associated with every account.

In our latest episode, Ira shares how his teams leverage marketing, technology, data, and automation to ensure that ads aren’t merely endured, but rather, experiences worth remembering.

The word “innovation” gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don’t always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

On this episode of AdTech Unfiltered, we talk to a seasoned marketer about how to make innovation happen. Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has been a pioneer in the digital marketing space for over 35 years. He’s developed noteworthy agency teams and nurtured tech-first ideas for brands like GM, McDonalds, Disney and United Airlines.

Listen in, as Rishad shares various execution strategies, how to stay ahead of the curve when navigating a career in advertising, and why advertisers who ignore change always lose.